1. Presented by:-
Mr. V. GURUMOORTHI, M.Com., M.Phil.,
ASST. PROFESSOR,
DEPT. OF COMMERCE
17.12.15

2. The Word “research” can divided
into two words “re” & “search”, means
search again.
In short, finding the new things
in existing one.

4. I. INITIAL PROCESS
DECIDING THE SECTOR.
BANKING
FINANCE
MARKETING
HUMAN RESOURCE
SELECTING TITLES RELATED TO YOUR SECTOR
WHICH SHOULD NOT HAVE BEEN TAKEN
OTHERS.

5. II. WORKING PROCESS
• Step One: Define research problem
• Step Two: Review of literature
• Step Three: Framing Objectives
• Step Four: Preparing the research design
• Step Five: Data collection
• Step Six: Data analysis & Interpretation
• Step Seven: Finding & Suggestion

6. Define
research
problem
Review the
literature
Formulate
Objectives
Design
research
Collect data
Data Analyze
&
Interpretation
Findings &
Suggestion
f
f
f
Where f = feed back(helps in controlling the sub system

7. Step One: Define Research
Problem
Essentially two steps are involved in define research
problem, viz.,
Understanding the problem thoroughly and
 Rephrasing the same into meaningful terms from a
point of view.

8. Step Two: Review of Literature
Once the problem is define, a brief summary of it
should be written down..
To study Various thesis, related to your industry or
other industries to get an overview of the study.

9. STEP THREE: FRAMING THE OBJECTIVES
After Having an overview of the study, the objectives
for the study to be framed.
The objectives should be very clear, so that the study
goes in a proper direction.

10. Step Four: Preparing the Research
Design
 The function of research design is to provide for the
collection of relevant evidence with minimal
expenditure of effort, time and money.
Such as, to decide about the area, where the research
is to be conducted.
To decide about the period during which the research
is to be carried on.
To decide about the samples to be taken for the study
and the basis for selection of samples.

11. Step Five: Data Collection

12. I. PRIMARY DATA
It used to Marketing and Human Resource
Management related Topics.
II. SECONDARY DATA
It used to Banking and Finance related Topics.

13. Step Six: Data Analysis &
Interpretation
The analysis of data requires a number of
Charts
Tables
Graphs
After presenting data in the above manner, the data has to
analyzed using various Accounting and statistical tools
viz.,
Ratio Analysis Mean
Comparative Statement Standard deviation
Common size statement Correlation & Regression

14. STEP SEVEN: FINDINGS & SUGGESTIONS
FINDINGS: From the interpretation, the researcher
has to prepare report about the findings from the
research under taken.
SUGGESTIONS: The researcher has to give
suggestions for the improvement for the future.

15. CONCLUSION
Here the researcher finally concludes about the
research undertaken and also scope of the future
research from this study undertaken.