The document summarizes a marketing pitch for a new James Bond film called "James Bond: Night Fire." It presents research supporting the choice of the Grange Whitehall Hotel in London as the location for press junkets. Statistics show London has a large population, including many in the target age range of 13-30. The hotel's central London location is also well situated near theaters, restaurants, and nightclubs. The pitch discusses trailer placement, poster locations, a potential viral marketing campaign, and merchandising options, providing evidence each method would be effective given the target audience and genre. Charts and illustrations are used to present the pitch professionally using correct terminology.

1. LO3: Be able to present results of research
Once you have collated all your research you should put a pitch together
for a marketing campaign
You will be required to present your findings to the production company
whether written or oral
You will need to have visual aids or graphics to provide your information
clearly and they will be explicitly linked to the content of the presentation
or report. Findings will be clearly derived from the evidence and will be
supported by sound argument. There will be consistently precise quotation
from and referencing of sources. Your work and blog will be of
professional standard.
DON’T FORGET THE SCENARIO
USE IMAGERY + CHARTS
TAKE THE INFORMATION FROM YOUR RESEARCH IN LEARNING OUTCOME 2
MAKE IT CLEAR AND PROVIDE A SOUND ARGUMENT
CONSISTNTELY TAKE PRECISE QUOTATIONS FROM THE SOURCES,
REFERENCING THEM
MAKE THE BLOG LOOK PROFESSIONAL & THE PITCH

2. A ‘New’ James Bond Film
Marketing Campaign

3. PRESS JUNKETS
For the Press Junkets for my new James Bond film I wanted to create titled: “James
Bond: Night fire, I looked into various different sources and it seems apparent that
having Grange White Hall Hotel to host a press junket for this new James Bond film
would prove successful.
By looking into previous James Bond films and the way the press junkets have
undergone, Grange White Hall Hotel in London and Pinewood Studios in
Buckinghamshire have been firm choices for Skyfall, Quantum of Solace, Casino
Royale and more.
As quoted by Sam Mendes, director of James Bond: Skyfall at a press junket in
Whitehall, November 2nd 2011 – “It’s a pleasure to be here at the Whitehall but
Pinewood Studios is our bread an butter”
and whilst you can argue Pinewood Studios is
a better choice, most James Bond films take
place in exotic locations such as Miami, USA
for Casino Royale but they usually centre
around the city of London and I feel it’s
important to have the Press Junket take place
in London, even if a few may argue that
Pinewood Studios is more suitable.

4. PRESS JUNKETS
This is why I feel it works for my target audience because from the research I gathered,
James Bond films are films typically aimed at Males of the age group of 13-30, with
some older age groups due to the love for the classics and having respect for the
series as it lives on and evolves and because there is this target audience, a lot of
people in London are of this age group, the city simply has a bigger population and a
great amount of people interested in those films and ultimately, fit my target
audience.
Also, with the press junkets taking place at Grange White Hall Hotel in London, it helps
fit in with the genre of this new James Bond film. The formula for James Bond films
hasn’t changed too much in recent years and I don’t intend to with this one either.
Judging from the success of previous outings of James Bond films and other similar
movie titles (Casino Royale costing $150 Million to produce, created $594.6 Million at
the Box Office. Mission Impossible: Ghost Protocol
with a slightly slower budget of $145 Million, created
$693 Million at the box office) it seems a good idea
to stick with the formula of having a James Bond
with exotic locations but mostly importantly have
London feature a major role and I think Whitehall
helps with that proposition.

5. PRESS JUNKETS
However, let’s not forget that Grange White Hall Hotel is placed in the city of
London, a city that has an official population of 7,825,200 people, making it the
most populous municipality in the European Union when going off the statistics
from July 2010.
With so many people in London and London having a larger mix of resources to
the Press Junkets team disposal, I feel that’s another reason Grange White Hall
Hotel should be at the forefront of my Press Junkets for this new James Bond film.
But another reason would be how the hotel’s location links in with the theatres,
restaurants and nightclubs around.
+STATE HOW FAR SOME OF THESE PLACES ARE FROM THE HOTEL, HOW THEY LINK
+RELATE TO TARGET AUDIENCE AND GENRE

6. TRAILER
Trailer – Which films (both at cinema
and on DVD) should the trailer be
shown with and why – you do not need
to create the trailer but you must know
the age classification
You must be able to prove that each method will work for your TA and
Genre as well as in the country of exhibition
Your pitch must have illustrations and figures and look professional using
correct terminology

7. POSTER
Poster – where should the poster go
(Tube stations, bus stops, bus banners –
which is the most effective form of
advertising and why – you must have
proof of figures and which films this
method has worked on before)
You must be able to prove that each method will work for your TA and
Genre as well as in the country of exhibition
Your pitch must have illustrations and figures and look professional using
correct terminology

8. VIRAL CAMPAIGN
Viral Campaign – Discuss why this
would / wouldn’t work (you could
discuss age of audience); would you
have a film website (again, would this
be appropriate for your TA)
You must be able to prove that each method will work for your TA and
Genre as well as in the country of exhibition
Your pitch must have illustrations and figures and look professional using
correct terminology

9. MERCHANDISING
Merchandising – will your film have
merchandise; where will it be sold,
what will it be? Why – what proof is
there that this would or wouldn’t work
for your production
You must be able to prove that each method will work for your TA and
Genre as well as in the country of exhibition
Your pitch must have illustrations and figures and look professional using
correct terminology