The document discusses using virtual reality (VR) in public relations. It provides examples of companies like Wells Fargo and Dell that have created VR experiences to promote their brands. While VR can deliver captive audiences and position brands as innovative, it also faces disadvantages like limited audiences and high costs compared to traditional advertising. Overall, the document argues that VR is revolutionizing storytelling and connecting with tech-savvy audiences, but challenges remain in identifying target audiences and measuring impact.

1. VR in PR virtual reality in public relations
BAIYU GAO

2. Game

3. Wells Fargo: VR game of a maze
https://www.youtube.com/watch?v=OcdAWjrz9WI

4. Achievement
• 6,992 people have experienced Working Together by taking a
turn at the Wells Fargo Virtual Reality Maze.
• 74% of the participants said they have a more positive opinion
about the company, brand, product or service being promoted.
• 96% of consumers who tell a friend or family member about
their experience mention the company or brand running the
event.

5. Disadvantages
•The audiences are limited.
•Can’t reach potential market
• The cost: compare to traditional advertising/pr campaign ?

6. Video

7. Dell: Cry Out: The Lonely Whale Experience
http://vr.delltechnologies.com/LonelyWhale

8. Achievement

9. Achievement

10. Achievement

11. Disadvantages
• Difficult to develop brand recognition
• Difficult to identify your targeted customer
• Audience may not know what Dell did to protect the environment

12. Zukerburg: Hurricane-struck Puerto Rico in VR
https://www.facebook.com/zuck/videos/10104094186863501/

13. Achievements

14. Achievements

15. Achievements

16. Disadvantages
•Negative impact
•“It feels like we’re really here in Puerto Rico”
•he experience didn’t translate for viewers

17. Conclusion
• Revolutionizing the way we tell stories
• Putting audiences in other people’s shoes
• Delivering captive audiences
• Positioning brands as innovative and connecting with tech-savvy
audiences

18. Conclusion
• Changing how we pitch reporters
• Upending physical meetings

19. Questions
• How to identify target audiences?
• How to increase the impact?
• When to choose traditional technologies and when to use vr?

20. Thanks
BAIYU GAO