2. Brief A promotion package for the release of an album, to include a music promotion video, together with both of the following: A cover for its release as part of a digipak (CD/DVD package) A magazine advertisement for the digipak (CD/DVD package)
3. Product Research We aim to make a pop music video and stick to the conventions of a music video. We want the lyrics of our chosen song to influence what is shown in the video The pace of the editing will fit the pace of the music The mise en scene will reflect the mood of the song
4. Product Research After researching existing music videos we have decided to use some of the effects and techniques in our music video. Colourful Narrative Split screens, merges, high key lighting, wide angle shots and good costumes We will try to avoid dull and boring effects and try to make the video as exciting as possible.
5. Audience Research Our target audience Mainly female Aged around 12 โ 18 years Regularly buy weekly girls magazines Go to pop concerts Enjoy watching music channels
6. Audience Research Our research showed that people would like to see a narrative in the music video.
7. Audience Research Our research showed that people chose The Saturdays as their favourite pop group.
8. Audience Research Our research showed that people chose A House as their favourite location for a music video.
9. Audience Research Our research showed that people chose Pixie Lott as the pop star they think is the best style icon.
10. Audience Research People chose Cheryl Coleโs album as their favourite pop album cover.
Editor's Notes
We aim to make a pop music video and stick to the conventions of a music video. For example, we want the lyrics of our chosen song to influence what is shown in the video, the pace of the editing will fit the pace of the music and the mise en scene will reflect the mood of the song.
After researching existing music videos we have decided to use some of the effects and techniques in our music video. We would like the video to be colourful and have a narrative. We would like to include split screens, merges, high key lighting, wide angle shots and good costumes. We will try to avoid dull and boring effects and try to make the video as exciting as possible.
Our target audience is mainly female audiences aged around 12 โ 18 years. They may regularly buy weekly girls magazines and go to pop concerts. They also may enjoy watching music channels and watching soaps and romantic comedy films.
