This document provides a summary and contact information for a presentation on digital media trends titled "The Infinite Dial 2011: Navigating Digital Platforms". It highlights that the weekly online radio audience has doubled every five years since 2001 to 57 million people. Pandora has gained significant momentum with 10% of Americans listening in the past week. Over half of Americans have a Facebook profile while only 8% use Twitter. Apple devices inspire strong passion levels among users.
Radio Futures 2010 provides a strategic overview of the evolving audio landscape for broadcasters, webcasters and other industry stakeholders.
This report looks at the following issues:
<ul>
<li>the extent to which the role that broadcast radio plays in listeners’ lives
is changing</li>
<li>the impact of new audio alternatives on this role</li>
<li>the types of Internet-only audio services that are gaining traction</li>
<li>the relative use of Internet-only and broadcast radio applications on the
mobile platform, and</li>
<li>the impact of HD radio in the US</li>
</ul>
By surveying online consumers in the US, Canada and the UK, the
study observes changes in the audio landscape through the lens of
different regulatory and competitive environments.
Microsoft study of the European trends of Internet usage and what this means for the future of the Internet and other media.
Extract:
Since 2004, broadband connections across Europe have grown by almost 95%, from 44 million households in 2005 to over 85 million1. In fact, broadband Internet connections in Europe today outstrip those in the US, representing 83% of all Internet connections, compared to 70% in America1. The explosion in broadband uptake combined with the relentless pace of technological innovation is driving a major change in consumer behaviour and is transforming our traditional media landscape. In this report, Microsoft analyses the differences in broadband penetration levels across Europe, examines the causes fuelling the growth of Internet adoption, assesses the impact of consumers’ evolving online behavior, and predicts the online trends of the future.
Radio Futures 2010 provides a strategic overview of the evolving audio landscape for broadcasters, webcasters and other industry stakeholders.
This report looks at the following issues:
<ul>
<li>the extent to which the role that broadcast radio plays in listeners’ lives
is changing</li>
<li>the impact of new audio alternatives on this role</li>
<li>the types of Internet-only audio services that are gaining traction</li>
<li>the relative use of Internet-only and broadcast radio applications on the
mobile platform, and</li>
<li>the impact of HD radio in the US</li>
</ul>
By surveying online consumers in the US, Canada and the UK, the
study observes changes in the audio landscape through the lens of
different regulatory and competitive environments.
Microsoft study of the European trends of Internet usage and what this means for the future of the Internet and other media.
Extract:
Since 2004, broadband connections across Europe have grown by almost 95%, from 44 million households in 2005 to over 85 million1. In fact, broadband Internet connections in Europe today outstrip those in the US, representing 83% of all Internet connections, compared to 70% in America1. The explosion in broadband uptake combined with the relentless pace of technological innovation is driving a major change in consumer behaviour and is transforming our traditional media landscape. In this report, Microsoft analyses the differences in broadband penetration levels across Europe, examines the causes fuelling the growth of Internet adoption, assesses the impact of consumers’ evolving online behavior, and predicts the online trends of the future.
'TotallyRadio: Music Licensing For Radio' by Grant Goddard & Daniel NathanGrant Goddard
Presentation of prototype online one-stop web application serving multiple music licences to radio businesses, commissioned by the Technology Strategy Board for a planned UK 'copyright hub', developed by TotallyRadio, written by Daniel Nathan & Grant Goddard in June 2012 for a TSB one-day conference.
Nick Piggott (Chairperson, RadioDNS, Bristol, UK)
Michael Hill (Managing Director, UK Radioplayer, London, UK)
Andy Buckingham (Creative Technologist, Global Radio, Bristol, UK)
Sebastian Kett (Consulting Engineer, SWR, Germany)
Tobias Wallerius (Hardware Architect, Visteon, Germany)
With hybrid radio, your radio is getting cleverer. From additional visuals in the kitchen to cars that never lose the signal of your station, we look at the future of how your radio looks: and discover broadcasters who are doing hybrid radio now on a variety of devices.
The 2014 edition of The Infinite Dial, the 22nd study in this long-running series of research reports on consumer adoption of digital media. This report from Edison Research and Triton Digital covers a wide variety of topics, from new research on Online Radio to Smartphones, Podcasting, Social Media and more.
The transformation of USA RADIO by Larry Rosin from Edison Research @ Radio 2...ACTUONDA
Présentation donnée par Larry Rosin, Co-founder et Président de Edison Research, aux IV Rencontres Radio 2.0 Paris, le 13 octobre 2014 dans le prestigieux Studio 105 de la Maison de la Radio de Radio France.
Info : www.RR20.fr
Pour rester informé, suivez-nous sur :
- Facebook : Radio 2.0 Paris
- Twitter : @Radio_20 #rr20
- LinkedIn : Radio 2.0
Organisateurs : Nicolas Moulard / Actuonda, Xavier Filliol / Editions de l'Octet, Radio France, Ina Expert
Partenaires :
- Partenaires Platinum : Mediametrie, Limelight
- Autres Partenaires : Music Story, Triton Digital, Targetspot, RCS, Spotify, Netia, Deezer, Kantar
- Partenaires Média : La Lettre Pro de la Radio, RadioPub, Media +, Edition Multimedia, Satellinet, French Web
- La Radio des Rencontres : Broadcast Associés, Radioline
Avec le soutien du Ministère de la Culture et de la Communication, Geste, ESML, Syrol, Sacem, UDA-Union des Annonceurs, IRMA, Salon de la Radio, URTI
Membres du Comité de Pilotage : Actuonda, Broadcast Associés, Deezer, Editions de l’Octet, Havas Media, INA, IndésRadio, irma, Kantar Media, Ministère de la Culture et de la Communication, MédiaMétrie, Orange, Radio France, Radioline, RFI, RTL, Sacem , Spotify Targetspot , Triton Digital, UDA-Union des Annonceurs, Warner Music France.
Partilhamos o mais recente estudo "The Infinite Dial 2016" um estudo Norte-Americano já na sua 18ª edição. Analisa os mais recentes fenómenos da mídia digital e dos diferentes comportamentos de consumo. O estudo cobre as áreas: Smartphones, Conteúdos, TV, Rádio, Podcasting, Social Media e comportamento dos consumidores.
source: Edison Research / Triton
Israeli Internet Radio in Early Development Stages but Poised for Rapid Growth
Survey of Israelis by Edison Research and Cue.AD Shows How Israeli Online Radio Compares to USA
Herzliya, 6 April 2014
According to a new survey to be presented at the FM+ Radio conference at the IDC on 7 April, 27% of Israelis between the ages of 18 and 65 listen to Internet “Pureplay” Audio services monthly. This compares to 51% of Americans in that same age group who listen to radio over the Internet on a monthly basis. However, the conditions exist for the Israeli market to quickly accelerate to reach the levels seen in the USA.
Both surveys were performed by Edison Research of New Jersey, USA. In Israel, the survey was a partnership with Cue.AD the leading digital audio ad network in Israel.
“According to our findings, adults in both countries are equally likely to be online and use the Internet almost exactly the same amount. Israelis are even more likely to be on Facebook than Americans and have higher smartphone penetration. So the environment exists for Internet Radio to take off in Israel the way it has in the United States; but it just hasn’t happened yet,” says Larry Rosin, President of Edison Research. Mr. Rosin will be presenting the results of the survey as the lead-off session of the FM+ Conference. “There are four different pathways that could lead to this growth. A domestic entrepreneur could build your own version of a product like Pandora Radio, which dominates in America. Either Apple iTunes Radio or Google All-Access could bring growth to the sector here. One of your broadcasters could lead the changes, or Pandora itself could launch in Israel,” says Rosin.
As of today no Internet Radio brand has broken through in Israel. While fully 75% of Americans are familiar with Pandora; the leading brand in Israel – Radio Mizrahi – is only known to only 14% of Israelis and the closest runner-ups 109FM and FM1 are about 10%.
The survey also shows early information on the effectiveness of Internet Radio advertising, with large numbers of Israelis who have heard ads on Internet Radio saying, for instance, that they have visited an advertiser website after hearing an ad on Internet Radio.
The results of the study are available below (via Slideshare) and at www.cue-ad.co.il. www.edisonresearch.com
For more information: Shimon Baron shimonb@cue-ad.com Larry Rosin lrosin@edisonresearch.com
The Road Ahead - Media And Entertainment In The Car 2011 from Edison ResearchEdison Research
The 2011 Study from Edison Research, Arbitron and Scarborough Research detailing how Americans consume media in their cars both through traditional means and via mobile devices.
The Infinite Dial 2017 is the latest study of consumer behavior around digital media from Edison Research and Triton Digital. There is new data on Online Radio, Podcasting, Social Media, Mobile Behavior and more.
'TotallyRadio: Music Licensing For Radio' by Grant Goddard & Daniel NathanGrant Goddard
Presentation of prototype online one-stop web application serving multiple music licences to radio businesses, commissioned by the Technology Strategy Board for a planned UK 'copyright hub', developed by TotallyRadio, written by Daniel Nathan & Grant Goddard in June 2012 for a TSB one-day conference.
Nick Piggott (Chairperson, RadioDNS, Bristol, UK)
Michael Hill (Managing Director, UK Radioplayer, London, UK)
Andy Buckingham (Creative Technologist, Global Radio, Bristol, UK)
Sebastian Kett (Consulting Engineer, SWR, Germany)
Tobias Wallerius (Hardware Architect, Visteon, Germany)
With hybrid radio, your radio is getting cleverer. From additional visuals in the kitchen to cars that never lose the signal of your station, we look at the future of how your radio looks: and discover broadcasters who are doing hybrid radio now on a variety of devices.
The 2014 edition of The Infinite Dial, the 22nd study in this long-running series of research reports on consumer adoption of digital media. This report from Edison Research and Triton Digital covers a wide variety of topics, from new research on Online Radio to Smartphones, Podcasting, Social Media and more.
The transformation of USA RADIO by Larry Rosin from Edison Research @ Radio 2...ACTUONDA
Présentation donnée par Larry Rosin, Co-founder et Président de Edison Research, aux IV Rencontres Radio 2.0 Paris, le 13 octobre 2014 dans le prestigieux Studio 105 de la Maison de la Radio de Radio France.
Info : www.RR20.fr
Pour rester informé, suivez-nous sur :
- Facebook : Radio 2.0 Paris
- Twitter : @Radio_20 #rr20
- LinkedIn : Radio 2.0
Organisateurs : Nicolas Moulard / Actuonda, Xavier Filliol / Editions de l'Octet, Radio France, Ina Expert
Partenaires :
- Partenaires Platinum : Mediametrie, Limelight
- Autres Partenaires : Music Story, Triton Digital, Targetspot, RCS, Spotify, Netia, Deezer, Kantar
- Partenaires Média : La Lettre Pro de la Radio, RadioPub, Media +, Edition Multimedia, Satellinet, French Web
- La Radio des Rencontres : Broadcast Associés, Radioline
Avec le soutien du Ministère de la Culture et de la Communication, Geste, ESML, Syrol, Sacem, UDA-Union des Annonceurs, IRMA, Salon de la Radio, URTI
Membres du Comité de Pilotage : Actuonda, Broadcast Associés, Deezer, Editions de l’Octet, Havas Media, INA, IndésRadio, irma, Kantar Media, Ministère de la Culture et de la Communication, MédiaMétrie, Orange, Radio France, Radioline, RFI, RTL, Sacem , Spotify Targetspot , Triton Digital, UDA-Union des Annonceurs, Warner Music France.
Partilhamos o mais recente estudo "The Infinite Dial 2016" um estudo Norte-Americano já na sua 18ª edição. Analisa os mais recentes fenómenos da mídia digital e dos diferentes comportamentos de consumo. O estudo cobre as áreas: Smartphones, Conteúdos, TV, Rádio, Podcasting, Social Media e comportamento dos consumidores.
source: Edison Research / Triton
Israeli Internet Radio in Early Development Stages but Poised for Rapid Growth
Survey of Israelis by Edison Research and Cue.AD Shows How Israeli Online Radio Compares to USA
Herzliya, 6 April 2014
According to a new survey to be presented at the FM+ Radio conference at the IDC on 7 April, 27% of Israelis between the ages of 18 and 65 listen to Internet “Pureplay” Audio services monthly. This compares to 51% of Americans in that same age group who listen to radio over the Internet on a monthly basis. However, the conditions exist for the Israeli market to quickly accelerate to reach the levels seen in the USA.
Both surveys were performed by Edison Research of New Jersey, USA. In Israel, the survey was a partnership with Cue.AD the leading digital audio ad network in Israel.
“According to our findings, adults in both countries are equally likely to be online and use the Internet almost exactly the same amount. Israelis are even more likely to be on Facebook than Americans and have higher smartphone penetration. So the environment exists for Internet Radio to take off in Israel the way it has in the United States; but it just hasn’t happened yet,” says Larry Rosin, President of Edison Research. Mr. Rosin will be presenting the results of the survey as the lead-off session of the FM+ Conference. “There are four different pathways that could lead to this growth. A domestic entrepreneur could build your own version of a product like Pandora Radio, which dominates in America. Either Apple iTunes Radio or Google All-Access could bring growth to the sector here. One of your broadcasters could lead the changes, or Pandora itself could launch in Israel,” says Rosin.
As of today no Internet Radio brand has broken through in Israel. While fully 75% of Americans are familiar with Pandora; the leading brand in Israel – Radio Mizrahi – is only known to only 14% of Israelis and the closest runner-ups 109FM and FM1 are about 10%.
The survey also shows early information on the effectiveness of Internet Radio advertising, with large numbers of Israelis who have heard ads on Internet Radio saying, for instance, that they have visited an advertiser website after hearing an ad on Internet Radio.
The results of the study are available below (via Slideshare) and at www.cue-ad.co.il. www.edisonresearch.com
For more information: Shimon Baron shimonb@cue-ad.com Larry Rosin lrosin@edisonresearch.com
The Road Ahead - Media And Entertainment In The Car 2011 from Edison ResearchEdison Research
The 2011 Study from Edison Research, Arbitron and Scarborough Research detailing how Americans consume media in their cars both through traditional means and via mobile devices.
The Infinite Dial 2017 is the latest study of consumer behavior around digital media from Edison Research and Triton Digital. There is new data on Online Radio, Podcasting, Social Media, Mobile Behavior and more.
The Infinite Dial 2016 is the latest study of consumer behavior around digital media from Edison Research and Triton Digital. There is new data on Online Radio, Podcasting, Social Media, Mobile Behavior and more.
Radio is a healthy media. The marketplace listens everyday. It is the superpower of sound and story that links communities through audio broadcast and tools of the digital age like Facebook, Google, and Mobile.
Similar to Research On Digital Platform Use 2011 (20)
The 2019 edition of the Global Innovation Index (GII) focuses
on the theme Creating Healthy Lives—The Future of Medical
Innovation. In the years to come, medical innovations such
as artificial intelligence (AI), genomics, and mobile health
applications will transform the delivery of healthcare in both
developed and emerging nations.
The key questions addressed in this edition of the GII include:
• What is the potential impact of medical innovation on
society and economic growth, and what obstacles must
be overcome to reach that potential?
• How is the global landscape for research and development
(R&D) and medical innovation changing?
• What health challenges do future innovations need to address
and what types of breakthroughs are on the horizon?
• What are the main opportunities and obstacles to future
medical innovation and what role might new policies play?
Transforming the Swiss economy The impact of automation on employment and ind...Lausanne Montreux Congress
An excellent document !
The positive effects of automation on the Swiss labour market did not only dominate in the past, they are likely to do so in the future as well. Automation is having a differing impact on individual industries of the Swiss economy, however. Agriculture and forestry have the highest proportion of employees in jobs with a high likelihood of automation (76%), while the public administration, health and social services (17%), and information and communication sectors (19%) are the least likely to see jobs being automated. Increasing automation brings considerable advantages for companies. It enables production processes to be optimised, for example, or costs to be cut.
This is the 7th World Happiness Report. The first was released in April 2012 in support of a UN High level meeting on “Wel lbeing and Happiness: Defining a New Economic Paradigm”. That report presented the available global data on national
happiness and reviewed related evidence from the emerging science of happiness, showing that the quality of people’s lives can be coherently, reliably, and validly assessed by a variety of subjective well-being measures, collectively referred to then
and in subsequent reports as “happiness.” Each report includes updated evaluations and a range of commissioned chapters on special topics digging deeper into the science of well-being, and
on happiness in specific countries and regions.
Often there is a central theme. This year we focus on happiness and community: how happiness has been changing over the past dozen years, and how information technology, governance and social norms influence communities. The world is a rapidly changing place.
THE STATE OF Event Sponsorship- Defining event sponsorship in 2019 and strategic research on the trends.
This report is for sponsorship decision-makers. In it, you’ll find the necessary information to create more effective sponsorship opportunities. The goal is for you to generate greater revenue for the event and improve the ROI for your sponsors. This mutually beneficial relationship should grow in the years to come.
Tourism and the Sharing Economy: Policy & Potential of Sustainable Peer-to-Pe...Lausanne Montreux Congress
This report focuses on one disruptive force in the tourism industry: the emergence of peer-to-peer (P2P) accommodation. P2P accommodation occurs when individuals off er, in exchange for money, a room or an entire house for short-term accommodation. The rapid growth of this new product is shaking up the hotel industry and creating a new way to travel and interact with a destination and its community. The objectives of this report are to investigate the opportunities and challenges that P2P provides in developed and emerging destinations and to off er a set of recommendations to better use this new business model for sustainable and inclusive tourism. The report also sketches a research agenda for the near future. This report is written for destination managers,
policymakers, and World Bank Group staff involved in the design and management of tourism operations. It is based on desk research, interviews with digital platform managers, and an in-depth study of the case of Jamaica.
Tourism for Development "20 reasons Sustainable tourism counts for developmentLausanne Montreux Congress
This report aims to raise awareness of sustainable tourism as a powerful and effective tool for development, leveraging the momentum generated by the United Nations designating 2017 as the International Year of “Sustainable Tourism for Development”.
The trends show more events of every size. Whether your meeting is for 20 or 2,000, this report aims to be your guide for getting maximum return on investment, attendee engagement and value creation. There’s a palpable buzz around the technology that feeds into enhancing delegate experience, data
capture and simpler logistics. Online booking tools for venues and group transport are set to boom in 2019, while almost half
of you are taking advantage of CWT Meetings & Events' expertise in strategic meetings management (SMM).
This is the eighth annual Global Meetings and Events Forecast of AMEX.
Just ten years ago, the meetings industry experienced a dramatic slowdown. What we see today is an environment where meetings are thriving, and incentives have not just come back, but continue to grow. More importantly, meetings are playing a central role in the revenue and brand equations for corporations and associations.
From a global perspective, we are seeing a trend toward localization, with customers operating global programs that have an increasing recognition of the reality that business happens locally. There seems to be a greater desire to add flexibility to global programs, recognizing country-specific needs and the dynamics necessary to drive program adoption.
This trend does not mean that organizations are moving away from the need for overarching program insight and management of spend; rather, this localization is tied to the desire to improve the adoption of global programs and further consolidate spend.
Another sign of the thriving environment is the sense of increased competition. The meetings and events industry and, more broadly, the hospitality industry have been part of significant investment and merger and acquisition activity over the past 24 months. The new investments and supplier consolidation have created a more competitive environment, as providers seek to expand their global share. This has also resulted in suppliers making investments to expand their global footprint. The shifting supplier landscape has included new investments in direct booking capabilities through the websites of major brands, expanding the potential reach to small meetings. Electronic sourcing continues to be a dynamic area of the Meetings & Events industry, with more innovation expected and new solutions being developed to facilitate the efficient management of the small meeting segment.
Our planet faces massive economic, social and environmental challenges.
To combat these, the Sustainable Development Goals (SDGs) define global priorities and aspirations for 2030. They
represent an unprecedented opportunity to eliminate extreme poverty and put the world on a sustainable path.
Governments worldwide have already agreed to these goals. Now it is time for business to take action.
The SDG Compass explains how the SDGs affect your business – offering you the tools and knowledge to put sustainability
at the heart of your strategy.
On 1 January 2016, the world officially began implementation
of the 2030 Agenda for Sustainable Development—the
transformative plan of action based on 17 Sustainable
Development Goals—to address urgent global challenges
over the next 15 years.
This agenda is a road map for people and the planet that will
build on the success of the Millennium Development Goals
and ensure sustainable social and economic progress worldwide.
It seeks not only to eradicate extreme poverty, but also
to integrate and balance the three dimensions of sustainable
development—economic, social and environmental—in a
comprehensive global vision.
What does 2015 hold for travel management? As the
latest survey* from Carlson Wagonlit Travel (CWT) shows,
travel and meetings and events professionals have their
fingers on the pulse of industry trends and intend to
prioritize action in every area of the managed travel
process. This report presents the top trends and priorities
revealed in the survey, organized around five steps of
the travel continuum.
Within our own business, we are seeing growth in meetings activity across regions and client organizations, driven by a
trend toward corporate consolidation of meetings spend and global expansion of managed meetings programs. However, from a broader perspective, we are seeing some hesitancy in our industry. While this sentiment has yet to have a meaningful impact, we do expect this shift may result in some slowdown in the growth we have witnessed over the last couple of years.
Our survey respondents have indicated overarching program spend will likely be similar to 2016, but overall activity,
including number of meetings or number of attendees per meeting, may see a decline. But surprises might pave the way for 2017; especially in the technology domain.
In this third annual ‘state of the industry’ report, we surveyed over 800 event professionals across conferences, exhibitions, festivals, gigs, classes, endurance races, and everything in between. The organisers who took part were professional event
organisers, charities, freelancers, small-to-medium businesses and larger enterprises.
A great paper on the use and potential of APPs in the domain of events for 2017. A 5 years market' analysis. Tech, user experience, market, App adoption, its role and impact on your events and the ROI
In the last two years since the publication of the previous
edition of the Travel & Tourism Competitiveness Report,
the framework conditions for the Travel and Tourism
(T&T) sector have changed significantly. The world has
been facing geopolitical tensions from the Middle East
and Ukraine to South-East Asia, growing terrorism
threats and fear of the spread of global pandemics.
Should they persist, these global challenges could have
significant further repercussions on the T&T industry, as they touch on the pre-condition for the sector
to grow and develop—the ability of people to travel
safely.
The World Economic Forum has, for the past nine
years, engaged key industry and thought leaders through
its Aviation & Travel Industry Partnership Programme,
along with its Global Agenda Council on the Future of
Travel & Tourism, to carry out an in-depth analysis of the
T&T competitiveness of economies around the world.
The resulting Travel & Tourism Competitiveness Report
provides a platform for multistakeholder dialogue with the objective of achieving a strong and sustainable
T&T industry capable of contributing effectively to
international economic development.
At the core of the Report is the sixth edition of the
Travel & Tourism Competitiveness Index (TTCI). The aim
of the TTCI, which covers a record 141 economies this
year, is to provide a comprehensive strategic tool for
measuring the “the set of factors and policies that enable
the sustainable development of the Travel & Tourism
sector, which in turn, contributes to the development
and competitiveness of a country.”
This is a handbook for businesses and other stakeholders that value social responsibility, economic growth and healthy business environments. These crucial issues in the present world cannot be solved by a company or government in isolation, and should be addressed as a pervasive concern that every participant in the global economy needs to tackle. It is with such a view that EBAC introduces the Responsible Business 2.0 model in this handbook, and aligns this framework with the goals in order to achieve a global, inclusive and sustainable development
2016 : LIFESTYLE TRENDS & TOURISM HOW CHANGING CONSUMER BEHAVIOUR IMPACTS TRA...Lausanne Montreux Congress
The End of Adventure? is the first of five Consumer Lifestyle Trends which together form the core of the Lifestyle
Trends & Tourism Report – a comprehensive research project that provides a future-facing summary of the most
important consumer changes impacting travel to Europe, particularly from the key markets of China, Brazil, the
USA and Canada.
Whilst the report is intended to form one cohesive body of work – including an opening chapter on contextual drivers –
each individual Trend Chapter offers its own data analysis, qualitative research, case studies of how changes are being
leveraged within the travel industry, and recommendations for how NTOs and destination marketers should respond.
Carrots Sticks Global trends in sustainability reporting regulation and polic...Lausanne Montreux Congress
Last year, 2015, was a milestone for sustainability with
crucial and unprecedented agreements by the international
community, including the Sustainable Development Goals
(SDGs)1 and the Paris Agreement on climate change action.
The year 2016 now calls for translating these achievements
into action to achieve the 2030 Agenda for Sustainable
Development.
Carrots Sticks Global trends in sustainability reporting regulation and polic...
Research On Digital Platform Use 2011
1. The Infinite Dial 2011
Navigating Digital Platforms
Presentation Companion
For more information, contact:
Bill Rose
Senior Vice President of Marketing
Arbitron Inc.
575 Fifth Avenue, 22nd floor, Suite 2
New York, NY 10017
bill.rose@arbitron.com
Phone: (212) 887-1327
Tom Webster
Vice President, Strategy and Marketing
Edison Research
6 W. Cliff Street
Somerville, NJ 08876
twebster@edisonresearch.com
Phone: (908) 707-4707
2. Arbitron/Edison Research, The Infinite Dial 2011: Navigating Digital Platforms 1
NOTE: This summary is intended as a companion piece to The Infinite Dial 2011: Navigating Digital
Platforms. For detailed findings, please download the full presentation at either www.arbitron.com
or www.edisonresearch.com.
Table of Contents
Introduction: Rundown of survey topics
Headlines: Significant highlights
Implications: Analysis of results
Presentation Summary: An inventory of each slide in the full presentation
Description of Methodology: How the study was conducted
Introduction
Every year since 1998, Arbitron and Edison Research have conducted a nationally representative survey
focusing on trends in digital platforms. In this report, we continue to explore the expanding digital media
and communications landscape with new 2011 data trending usage levels among U.S. residents aged 12
and older.
Survey Topics
Android™ Smartphones iPad® Online Video
®
Audio Podcasts iPhone Pandora®
BlackBerry® iPod® SiriusXM™ Satellite Radio
Broadband Internet LinkedIn Smartphone
Cell Phones Local AM/FM Radio Television
Digital Video Recorders (DVR) Location-Based Services Twitter®
E-Readers MP3 Players (Other Than iPod) Video on Demand
® ®
Facebook MySpace Video Podcasts
®
Hulu Online Radio YouTube®
2011 Arbitron Inc./Edison Research
5. Arbitron/Edison Research, The Infinite Dial 2011: Navigating Digital Platforms 4
Facebook Achieves Majority; Twitter Usage Significantly Smaller
More than half of people aged 12 and older have Ranked by Media & Device “Reach”
a profile on Facebook. We have been tracking the
Media Platform Usage Use/Own
growth of Facebook since 2008 and have
watched the number of its users go from just 8% Watching television 98%
of U.S. residents three years ago to 51% today. Listening to local AM/FM radio 93%
Social networking sites also appear to have high Listening to online radio 56%
levels of frequent usage, with nearly one in five
(18%) Americans having visited social Watching online video 54%
networking sites several times per day. Using Facebook 51%
Watching YouTube 49%
Twitter, on the other hand, has not achieved the
same level of usage. The vast majority of Watching Video on Demand 35%
Americans (92%) have heard of Twitter, but only Listening to audio podcasts 25%
8% say they ever use the service. Twitter is Listening to Pandora 24%
undoubtedly a social phenomenon, but the extent
Watching video podcasts 22%
of America’s Twitter usage is very different from
its Facebook usage. Watching Hulu 20%
Using MySpace 17%
One in four (25%) social network users follow a
company or brand through Facebook. Listening to satellite radio 12%
Using LinkedIn 9%
Using Twitter 8%
Using location-based services 4%
Device Ownership
Cell phone (all) 84%
Broadband Internet 70%
Digital Video Record (DVR) 36%
Apple iPod 31%
Smartphone 31%
MP3 audio player (other than an iPod) 23%
Android smartphone 13%
BlackBerry 11%
Apple iPhone 9%
E-Reader 7%
Apple iPad 4%
2011 Arbitron Inc./Edison Research
6. Arbitron/Edison Research, The Infinite Dial 2011: Navigating Digital Platforms 5
Apple Devices Inspire High Passion, As Do Many Digital Audio Platforms
We measured affinity for dozens of Ranked by Media & Device Percent Who “Love It”
products and services, and the Apple
“Like” or
iPhone was the clear leader with 66% Media Platform “Like” “Love” “Love”
of its users saying they “love it” (on a
Listening to satellite radio 36% 39% 75%
scale of 1 to 5 where 1 is “hate it”
and 5 is “love it”). The next highest Listening to Pandora 43% 32% 75%
platform was the Apple iPad, with Using Facebook 39% 27% 66%
53% saying they “love” their device.
Watching television 47% 26% 73%
When looking at those who “like” or Watching YouTube 44% 24% 68%
“love” a given media platform
(combined), SiriusXM satellite radio Watching Video on Demand 43% 23% 66%
and Pandora ranked one and two, Listening to local AM/FM radio 47% 22% 69%
with traditional media (TV, AM/FM Watching Hulu 43% 19% 62%
radio) following closely behind.
Watching online video 44% 18% 62%
Using Twitter 25% 18% 42%
Listening to online radio 39% 14% 53%
Using location-based services 30% 14% 44%
Listening to audio podcasts 32% 9% 41%
Watching video podcasts 29% 7% 36%
Using MySpace 17% 7% 23%
Using LinkedIn 30% 7% 37%
Device
Using an Apple iPhone 19% 66% 85%
Using an Apple iPad 30% 53% 83%
Using an Android smartphone 24% 49% 73%
Using a Digital Video
29% 48% 76%
Recorder (DVR)
Using a smartphone 33% 48% 81%
Using broadband Internet 34% 46% 80%
Using an Apple iPod 38% 46% 84%
Using an E-Reader 33% 45% 78%
Using a BlackBerry 33% 36% 69%
Using your cell phone (all) 32% 28% 59%
(other than an iPod) 40% 23% 63%
2011 Arbitron Inc./Edison Research
7. Arbitron/Edison Research, The Infinite Dial 2011: Navigating Digital Platforms 6
The Number of Passionate Users Is High for TV and AM/FM Radio
In order to judge the
Ranked by Media & Device “Passion” Score
overall number of
Passionate
passionate users of Media Platform Use/Own “Love”
Users
new and established
Watching television 98% x 26% 26%
media and devices, we
determined the number Local AM/FM radio 93% x 22% 21%
of “passionate users,” Using Facebook 51% x 27% 14%
which incorporates
Watching YouTube 49% x 24% 12%
both the number of
users who “love” the Watching Online video 54% x 18% 10%
medium/device and Watching Video on Demand 35% x 23% 8%
usage across the U.S.
Listening to online radio 56% x 14% 8%
population.
Listening to Pandora 24% x 32% 8%
Among the media
Listening to satellite radio 12% x 39% 5%
platforms, TV and
AM/FM Radio are the Watching Hulu 20% x 19% 4%
leaders with almost Listening to audio podcasts 25% x 9% 2%
ubiquitous reach and
Watching video podcasts 22% x 7% 1%
general good will.
Using Twitter 8% x 18% 1%
On the device front,
Using MySpace 17% x 7% 1%
communication is
king, with broadband Using LinkedIn 9% x 7% 1%
Internet access and cell Using location-based services 4% x 14% 1%
phones inspiring the
most passion, followed Device
by devices that allow Using broadband Internet 70% x 46% 32%
the user to better Using your cell phone (all) 84% x 28% 24%
control their TV and
music/audio choices. Using a digital video recorder (DVR) 36% x 48% 17%
Using your smartphone 31% x 48% 15%
Using an Apple iPod 31% x 46% 14%
Using an Android smartphone 13% x 49% 7%
Using an Apple iPhone 9% x 66% 6%
Using an MP3 audio player
23% x 23% 5%
(other than an iPod)
Using a BlackBerry 11% x 36% 4%
Using an E-Reader 7% x 45% 3%
Using an Apple iPad 4% x 53% 2%
(“Use/Own” multiplied by “Love” factor equals “Passionate Users”)
2011 Arbitron Inc./Edison Research
11. Arbitron/Edison Research, The Infinite Dial 2011: Navigating Digital Platforms 10
Implications
1. Homes Are Fully Digital and Fully Networked
The rapidly expanding use of three enabling technologies (broadband, multiple computers, Wi-Fi) in
American households means new opportunities and rising expectations for interaction and
interconnectivity. Mobile and in-car are the next frontiers, but it is crucial to have a winning digital
strategy for the home today.
While the "convergence device" may be the mobile phone, content providers must not overlook the
fact that over half of American households have multiple computers and nearly two-thirds of domestic
Internet is accessible over wireless networks. A mobile strategy is important, but rich experiences in-
home are still a very attractive aspiration for media properties.
2. Online Radio Is on a Roll
More people are tuning to online Radio (streams of AM/FM broadcasts or Internet-only audio sources)
each week for longer periods of time. However, continued growth in overall usage alone is not enough
to assure success. It is crucial to define how your online strategy will be differentiated so listeners
know “why” they should tune to your service among an almost limitless variety of options.
3. Consumers Show Interest in In-Car Online Radio
Consumers are going out of their way to tune to online Radio in the car despite some barriers.
Considering that more than 10% of all consumers are already listening in-car, there appears to be latent
demand. When it becomes easier and more people own cars with online Radio pre-installed in the
dashboard, the number of in-car users is likely to jump.
4. Pandora Is Changing Consumer Expectations of Online Radio
Strong name recognition and value propositions of personalized content, skipping songs, few
commercials and variety have driven 10% of the total population to listen to Pandora weekly. The
question is “what’s next?” Whose online Radio offering will break-out in car dashboards and the
mobile arena? Can Pandora maintain the momentum and translate that into numbers that rival
broadcast Radio? Will broadcast Radio maximize the power of their over-the-air bully pulpit to
promote their platforms?
Personalities are less important to Pandora listeners, but this should not be viewed as a license for
over-the-air broadcasters to do away with between-the-record elements (sometimes called
“stationality”) and the impact of talent─to do so would diminish much of broadcast Radio’s strengths
in favor of an imitation of pure-play Internet Radio.
5. Growth in Smartphones Requires a Reevaluation of Customer Relationships
It seems that most smartphone strategies begin with the “app” and making sure to have a real-estate
presence on the phone. Considering the proliferation of apps, it may be easy for yours to get lost on the
smartphone. For this reason, a smartphone strategy should be more than just an app─use the
smartphone to connect your user to your clients.
The growth in mobile social network updating and location-based social networking apps and services
presents a unique opportunity for local media to engage more fully with out-of-home consumers and
find ways to drive listeners to advertisers─while they are in transit─with the help of audio.
2011 Arbitron Inc./Edison Research
12. Arbitron/Edison Research, The Infinite Dial 2011: Navigating Digital Platforms 11
6. Facebook Is on a Trajectory to Become a Mainstream Media Platform
With half of Americans now using Facebook, it has become the homepage of the Internet for many
consumers. Most year-over-year growth comes from those aged 35 to 54, making Facebook far more
than a youth phenomenon. For now at least, social networking appears to be mostly about Facebook,
so media companies should make sure they have plans in place to make Facebook work for them.
7. Social Media Proficiency Should Become a Primary Skill Set
It is time for media companies to have a cohesive and forward-looking staffing strategy to deal with
the impact of social media. Media properties cannot have a social “strategy” unless they have “social-
network fluent” employees. Talent looking to make an impact in media would be well-served to
enhance and demonstrate their digital and social media proficiency.
Facebook’s EdgeRank, and its sorting of news feeds by interest and relevance, makes it extremely
difficult to get your station’s “fan page” content at the top of the news feeds. Content from friends, or
content that is actively engaged with, is what gets to the top of the feed. It is more important than ever
for talent—online and off—to actively engage as people, not as “broadcasters,” on social media.
8. Digital Platforms Are Helping Americans Consume More of All Forms of Media
Media consumption on digital platforms is an extension of traditional platforms, not a replacement.
The proliferation of digital platforms means people are finding more time in their day to consume
media, and they are finding new places do so.
While all digital platforms are on the rise, their growth makes the media landscape increasingly
complex for advertisers, content providers and consumers. Ease of use and clarity of purpose become
paramount in a world of practically infinite choices.
9. Radio Is Relevant and Resilient
Few (if any) digital platforms have Radio’s scale or ability to drive its over-the-air users to their online
digital platforms and those of their advertisers. In addition, Radio offers a wide variety of digital
options for consumers, including mobile, social, streaming, podcasts and Web sites, enabling
advertisers to reach users of audio information and entertainment to reach consumers wherever and
however they use it.
2011 Arbitron Inc./Edison Research
13. Arbitron/Edison Research, The Infinite Dial 2011: Navigating Digital Platforms 12
Presentation Summary
Each bullet point below corresponds to a slide available in the full presentation.
Section 1: Digital Platforms How Many Have/Use What
• The Digital Platform Landscape in 2001
• 2011 Digital Platform Landscape
• 2011 Digital Platform Landscape (cont’d)
Section 2: Internet Access and Digital Household Trends
• Internet Access Is Nearly Ubiquitous
• Most Homes With Internet Access Have High-Speed Broadband Connections
• Nearly Half of Consumers Now Say the Internet Is Most Essential to Their Lives
• 12-34s Far More Likely to Say the Internet Is Most Essential to Their Lives
• More than Half of Households Now Have Two or More Working Computers
• Two-Thirds of Homes With Internet Access Have a Wi-Fi Network
Section 3: Online Radio
• An Estimated 89 Million Americans Listened to Online Radio in the Last Month
• AM/FM Streams, Internet-Only Streams Each Listened to by More Than 20% in the Last Month
• One in 10 Listened to Both AM/FM Streams AND Internet-Only Sources in the Last Month
• More Monthly Online Listeners Say They Listen Most to Internet-Only Audio vs. Five Years Ago
• Weekly Online Radio Audience Has Doubled Every Five Years Since 2001
• Time Spent With Online Radio Increased 49% Among Weekly Listeners in the Last Three Years
• Online Radio Listening Is a Complement to Over-the-Air Radio, Not a Substitute
• Nearly Half of Americans Have Heard of Pandora
• One in Four Have Ever Listened to Pandora; 10% Have Listened in the Past Week
• Weekly Pandora Usage Highest Among 18-34s
• Personalized Content, Skipping Songs and Ease of Use Top Reasons Pandora Users Listen
• Significant Rise in Those Who Use Their Cell Phone to Listen to Online Radio in Their Cars
• One in Five Who Listen to Radio While Working Tune In Most Often on Their Computers
Section 4: Online Video
• Weekly Audience for Online Video Has Tripled in the Past Five Years
• Time Spent per User With Online Radio Is Almost Triple Time Spent with Online Video
• YouTube Growth Continues
2011 Arbitron Inc./Edison Research
14. Arbitron/Edison Research, The Infinite Dial 2011: Navigating Digital Platforms 13
Section 5: Digital Audio Players
• Half Now Own an iPod/iPad/iPhone or Other Portable MP3 Player
• Three in 10 Listen to Digital Audio in Cars: 1 in 16 Do So Nearly Every Day
Section 6: Mobile/Smartphones
• Smartphone Ownership Has Tripled Since 2009
• Nearly Half of 18-34s Have Smartphones
• Smartphone Owners Use Mobile Phone Functions More Frequently
• Nearly Six in 10 Smartphone Owners Would Give Up TV Before Giving Up Their Smartphones
Section 7: Podcasting
• Awareness of Audio Podcasting Has Leveled Off
• One in Four Americans Have Ever Listened to an Audio Podcast
• An Estimated 31 Million Americans Have Listened to a Podcast in the Past Month
Section 8: Social Networking
• More than Half of Americans Have a Profile on a Social Networking Site
• Facebook Is the Dominant Player in Social Networking
• Year-Over-Year Growth in Social Networking Greatest Among People Aged 35 to 54
• Frequent Usage of Social Networking Sites Increases Fourfold in Three Years
• Those Accessing Social Networking on Mobile Phones Jumps 34% Year Over Year
• One in Four Social Network Users Follow Companies or Brands on Social Sites
Section 9: AM/FM Radio
• More than Half of Persons 12+ Aware of HD Radio®; Awareness Among Men Greater Than Women
• Radio Remains the Leader for Learning About New Music, but the Internet Is Gaining
• 12-34s Turn to the Internet First for Music Discovery, While Radio Leads Among P35+
• Digital Audio Users Spend As Much Time With Radio As the Average (Not Less)
Section 10: Heavy Users of Radio, TV and Internet
• Ages of Heavy Radio Users Closest to Population; Heavy Internet Users Skew Younger, Heavy TV
Users Lean Older
• Heavy Usage of One Medium Is NOT Necessarily Associated With Less Time With Other Media
• 75% Would Be “Very”/“Somewhat” Disappointed If the Radio Station They Use Most Were Not On-
Air
• Heavy Users of Radio and Internet More Likely to Be Employed Full-Time
2011 Arbitron Inc./Edison Research
15. Arbitron/Edison Research, The Infinite Dial 2011: Navigating Digital Platforms 14
Section 11: Digital Platforms/Devices
• Television, AM/FM Radio and Cell Phones Have Most Widespread Usage
• iPhone, LinkedIn and Twitter Approaching Double-Digit Usage
• Combined Time Spent per Day With Radio, TV and Internet Gained 20% Since 2001
• iPhone, iPod and iPad Have the Highest “Likeability” Among Their Users
• MySpace, Video Podcasts and LinkedIn Have the Lowest “Likeability” Among Their Users
• Apple Users Exhibit the Most Passion
• MySpace, Video Podcast and LinkedIn Users Have the Least Passion
• Number of Passionate Users: Digital Platforms/Devices
• Broadband, Cell Phones, TV And Radio Have the Highest Number of Passionate Users
• Twitter, MySpace, Location-Based Services and LinkedIn Have Few Passionate Users
2011 Arbitron Inc./Edison Research
16. Arbitron/Edison Research, The Infinite Dial 2011: Navigating Digital Platforms 15
Description of Methodology
This is the 19th in a series of studies Arbitron and Edison Research have conducted since 1998 on topics
relating to digital media. A total of 2,020 persons were interviewed to investigate Americans’ use of
digital platforms and new media. From January 4 to February 2, 2011, telephone interviews were
conducted with respondents aged 12 and older chosen at random from a national sample of Arbitron’s
Fall 2010 survey diarykeepers and through random digit dialing (RDD) sampling in geographic areas
where Arbitron diarykeepers were not available for the survey. Diarykeepers represent 46% of the
completed interviews and RDD sampled respondents represent 54% of the completed interviews. The
study includes a total of 480 cell phone interviews. The complete presentation can be downloaded at
www.arbitron.com and www.edisonresearch.com.
About Arbitron Inc.
Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media—radio, television,
cable, online radio and out-of-home—as well as advertisers and advertising agencies. Arbitron’s core
businesses are measuring network and local market radio audiences across the United States; surveying
the retail, media and product patterns of local market consumers; and providing application software used
for analyzing media audience and marketing information data. The company has developed the Portable
People MeterTM and PPM 360TM, new technologies for media and marketing research.
About Edison Research
Edison Research conducts survey research and provides strategic information to radio stations, television
stations, newspapers, cable networks, record labels, Internet companies and other media organizations.
Edison Research is also the sole provider of election exit poll data for the six major news organizations:
ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison Research works with many of the largest
American radio ownership groups, including Entercom, Clear Channel, Citadel, CBS Radio, Bonneville
and Westwood One; and also conducts strategic and opinion research for a broad array of companies
including Time Warner, Google, Yahoo!, Sony Music, the Voice of America, See Saw Networks and
Zenithmedia. Edison Research has a seventeen year history of thought-leadership in media research, and
has provided services to successful media properties in South America, Africa, Asia, Canada and Europe.
2011 Arbitron Inc./Edison Research