Research methodology

1. GROUP 1

4. INORBIT MALL
This is a mall situated in Vashi. It is a
huge mall
Consisting various different brands
and each brand has a different outlet
I have observed a few people
shopping and tried noticing which kind
of customer behavior they have.

5. Customer 1
OBSERVATION
Going to one shop to the other
Having a look on every stuff on display
Taking their own time in checking out
stuff
Just roaming about but buying nothing
INFERENCE
A person who likes window
shopping

6. CUSTOMER 2
(ESBEDA)
OBSERVATION
Didn’t waste time in going from
one place to the other
Went to a particular brand outlet
Bought the item he wanted to and
left
INFERENCE
A person who knew what his
requirement was
And was brand conscious.

7. CUSTOMER 3
(SHOPPER STOP)
OBSERVATION
Firstly she went around the whole
mall
Made sure where she would like to
purchase
Then went to all those specific shops
After visiting all of them, decided
which one she liked the most and
purchased
CONCLUSION
She wanted to make sure, what she
bought was the best of the lot
according to her

8. CUSTOMER 4
(WEST SIDE)
OBSERVATION
She was looking around and stopped
where ever she saw a sale board
Would see if the things in the sale
were of her use
Was choosy in buying
Took a lot of time in deciding
INFERENCE
She was sale centric and was attracted
to outlets with ongoing sale

9. Customer 5:
Tresmode , little world mall,
kharghar
Observation:
•Customer entered the store after she saw the SALE option
•She checked the product and the prices
•Asked for different sizes for the same product
•When they informed her about the unavailability of the required
size, she spent another few minutes looking at another products
and Eventually walked out unsatisfied
•Spent nearly 20 minutes in the store
Inference:
Though the ‘upto 70% off sale’ attracted the customer but the
unavailability of different sizes of the product lead to NO
PURCHASE.

10. Customer 6:
More, Little World Mall, Kharghar
Observation:
•Customer was carrying a list of things she wanted to buy
•She spent half an hour to pick up her required products
•Checked out other different products
•Finally went to the counter and paid for it through Card
Inference:
Regular Customer

11. Customer 7: Parcos in Inorbit Mall,Vashi
Observation:
•Specifically mentioned the Brand of the product she wanted
•When tried to convince her to buy some other brand, she denied.
•Spent 15-20 minutes in the store
•Card Payment done
Inference:
Brand loyal

13. Observation:
The customer bought shirts and trousers
First he choose the brand
He preferred payment by debit card
Average time spent was 30-40 minutes
Inference:
customer who are brand conscious and they don't mind spending
money with respect to the brand they want
Customer 9:Shopper Stop, Inorbit mall, Vashi

14. Observation:
The customer bought shoes
First he look at the price of the shoes
He preferred cash payment
Average time spent was 45-55 minutes
Inference:
After going several rounds he choose the one that suits his price
Customer 10:Central,Raghuleela Mall,Vashi

15. Observation:
The customer bought trousers
The customer choose the color
He preferred payment by credit card
Average time spent is 40-50 minutes
Inference:
The customer choose the color that made think it will be a best fit for
him
Customer 11:Zara, Phoenix mall, Lower Parel

16. Observation:
The customer bought a bucket of hot and crispy chicken
The customer paid by cash
Average time spent is 30 minutes
Inference:
the customer chooses the item he want to eat
Customer 12:KFC ,Glomax mall ,kharghar

17. Customer 13: D-Mart (Kharghar)
Here the customer buys a grocery items.
Observation
•The customer was buying only necessary food items , customer was price
cautious comparing the prices of every food items with its substitute items
.
•Customer spend more time in comparing the items.
Inference:
From the above observation we can infer that the customer was price
cautious and does not want exceed his budget limit. Mode of payment was
done through cash.

18. Customer 14 :D-Mart(Kharghar)
Here the customer purchased grocery items as well as apparel .
Observation
•Customer is willing to buy the grocery /food items of best quality products
•Purchased some apparels which is at first floor of the mall.
•Customer spend less time in picking the items.
Inference:
Here the customer is very brand oriented person, prefer good quality
products, does not bothered about the price , mode of payment was done
through debit card.

19. Customer 15 :D-Mart(Kharghar)
Here customer was interested at the apparel section
•Observation
Customer purchased T-Shirts , Kurtas , foot wear, home decorative items
such as curtains,bedsheets etc. Took much time in selecting the clothes,
and was fashion oriented customer, spend lot of time in apparel section.
•Inference:
Fashion oriented customer , mode of payment was done through debit card.

20. Customer 16:D-Mart( Kharghar):
Here the customer was moderate in making the purchase.
Observation
Customer made purchased on kids related items as well as
household items. Purchased bundled pack of Maggi, bundled
pack of different biscuits , Kinder Joy and other various items.
Inference:
Mode of payment was done through cash , customer was giving
more preference to kids section other than in purchasing
various items.

21. Observations
Customer bought kurti from Max
1.Selected kurti according to price.
2.Kurti were of different pattern
3.Colours prefered by the lady was blue.
COMPLAIN
In some kurti size was not available. Material was not good.
Customer 17 Max in Little World

22. Customer 18 Globus in Little
World
Observations
1.Girl selected many tops.
2.Taken the trial.
3.Not bought any tops.
Inference
Girl came to globus just to know the latest trend in the market.

23. Customer19 Mc donald in Little
World
Observations
1.Whenever you go, you will find crowd all the time because the food
items are reasonable.
2.Teenagers can easily the throw the birthday party to there friends.
COMPLAIN
Customers find difficulty to settle themselves. Tables are not cleaned
properly.

24. Customer 20 R city mall in
Ghatkopar
Observations
The showrooms of jewellery, sarees etc.
There people were doing window shopping just looking the things.
In malls people usually do not enter the showrooms of jewellery.
If they go they just see the latest collection.
Inference
window shopping

25. Andheri lokhandwala Market
Customer 21-At Arsha designer collection
Observations
A girl was with her mother was choosing various type of suits.
 She bought five suits after watching ten to twelve suits.
Mode of payment was cash.
She took around half an hour to select the dresses.
They seemed to be a regular customer.
INFERENCE
A person who wants to buy what they like do not spent much time while in deciding.

26. Customer 22- At ESPHELLO
OBSERVATION
A couple was shopping .
They were selecting the dress very fast
They did not bothered to ask about the price whatever they like they purchased.
They were very brand conscious.
Mode of payment was credit card .
INFERENCE
There are people who did not bother about money they purchase what they like.

27. CUSTOMER 23 – AT STREET MARKET
OBSERVATIONS
There was a huge crowd , women were shouting at the top of their voice.
A woman of around 30 to 35 years old was bargaining for the bangles .
When the shopkeeper was ready to give at the price what she wanted she
refused to purchase.
INFERENCE
Some people have the habit of bargaining even if they do not want to
purchase.

28. CUSTOMER 24- AT TOY SHOP
OBSERVATIONS
A boy took his father at a toy shop.
He pointed out at many toys but his father bought only one car.
He started cry .
So the father bought him many toys.
Mode of payment was cash.
INFERENCE
If a child wants anything parents are forced to buy at any cost.

29. CUSTOMER 25- Reliance Trends, Kharghar
OBSERVATIONS
Customer checks out every apparel in the store.
Spends about 30 minutes in the store.
NO PURCHASE
INFERENCE
Window Shopping

30. Thank you