IMRB is a pioneer in market research established in 1971 with over 1200 staff across 11 countries. It provides consultancy services including industrial, business-to-business, social/rural market research, media research, and consumer panels. Abacus Field handles IMRB's field operations through a network of 15 regional offices across India. KPMG is a global network of professional services firms that provides financial, tax, risk advisory and other services to clients. It aims to transform information and insights into value for clients. Nielsen is a leading global provider of marketing information and analytics, serving clients in over 100 countries including virtually all major consumer goods manufacturers and retailers.