SlideShare a Scribd company logo
Jake Sandham
Masthead- Times New
Roman makes it look
classic like is been
around for a long
time.
Main Headline- In bold to
grab reader’s attention,
short and snappy so it is
easy to read quickly.
Ellipsis is used to contract
the sentence and also
grab reader’s attention.
The use of the emotive
word fight makes the
reader want to read the
rest.
Sub Line- in a smaller
font gives more
information about
the story.
By-line names the
writer, familiarises
audience.
Selling line- informs the
reader 0of the quality of
the paper.
Incentive to buy- free
magazine with issue,
two for the price of one.
The text is in red makes
the text stands out.
Picture of free
magazine.
Price
Index informs the readers of what is inside the
paper.
Advertisement- a
source of funding
for the newspaper,
they will pay in
order to have their
products in the
paper.
Main picture,
gives an idea of
what they are
about to read.
Also breaks the
text up.
Main picture, helps
to break the text up,
also gives the
audience an idea of
what they are
reading before
looking at the text.
Headline- in
bold, not long,
short and
snappy grabs
the attention of
audience.
Sub line-
supports the
headline, gives
more depth
than the
headline.
Main Article- formal in the way it
addresses the audience, positively
written makes the audience feel
positive about the community.
Jake Sandham
+
Masthead- Times
New Roman makes
it look classic like is
been around for a
long time.
Sub line- in a smaller
font than the
masthead and gives
the audience a brief
insight of what they
are about to read.
Main body of text, put
into columns sticking to
the conventions of most
newspapers, it is in a
small font and reads
sophisticatedly.
The price is clearly
displayed and sticks to the
conventions of normal
newspapers by the way it
is in the top right hand
corner.
Advert on the main page of
the newspaper and also
relates to the main picture
as it is about the hospital.
Main advert; conventionally
in the bottom right hand of
the paper. It also applies to
the readers as they will
mostly be middle aged
home owners.
Local sportswoman
main picture, it is
quite large, fits half
of the page not
therefore there is not
too much text and it
is not too boring to
read.
Main headline, in a
bold font, uses
alliteration and also is
short and snappy so it
catches the reader’s
attention.
Main body of text,
in a smaller font
and describes the
picture. Set in one
column to the right
hand side which is
conventional in
most newspapers.
Explains what the
picture is and who is in
the picture, it also can
explain some of the
story.
Jake Sandham
The main picture is at the
top of the page, which is
the most eye capturing
place. The text relates to
the picture and is in red
bold; therefore it
captures the reader’s
eye.
The main headline is in
bold large font, and covers
most of the page; this
catches the reader’s eye
and is one of the main
selling points of the
newspaper. The advertisement covers
the whole bottom of the
newspaper. It is advertising
credit cards which also target
the middle aged audience.
The website is displayed
under the title of the
newspaper and catches the
audience’s eye. Therefore
they might visit the site.
The name of the newspaper
is the largest font, and is
conventional of most other
newspapers as it uses the
name ‘advertiser’.

More Related Content

What's hot

Images media
Images mediaImages media
Images mediaLeah Gill
 
Codes and conventions of a double page spread
Codes and conventions of a double page spreadCodes and conventions of a double page spread
Codes and conventions of a double page spreadkatieannalynch
 
Newspaper Front Cover Analysis
Newspaper Front Cover AnalysisNewspaper Front Cover Analysis
Newspaper Front Cover AnalysisAmy_Walker93
 
Research into newspaper double page spreads
Research into newspaper double page spreadsResearch into newspaper double page spreads
Research into newspaper double page spreadslouis0141
 
Magazine Analysis.
Magazine Analysis.Magazine Analysis.
Magazine Analysis.BecWalton1
 
Analysis of professional magazine covers
Analysis of professional magazine coversAnalysis of professional magazine covers
Analysis of professional magazine coversdaniellecleary
 
Magazine Analysis (Front Cover)
Magazine Analysis (Front Cover)Magazine Analysis (Front Cover)
Magazine Analysis (Front Cover)RyaaanWard
 
Generic Conventions of Magazine Covers and Contents Pages
Generic Conventions of Magazine Covers and Contents PagesGeneric Conventions of Magazine Covers and Contents Pages
Generic Conventions of Magazine Covers and Contents PagesAlicemartinxo
 
Codes and conventions of a magazine contents page
Codes and conventions of a magazine contents pageCodes and conventions of a magazine contents page
Codes and conventions of a magazine contents pageRachLou96
 
Magazine conventions and_terminology
Magazine conventions and_terminologyMagazine conventions and_terminology
Magazine conventions and_terminologyVicky Casson
 

What's hot (14)

Mediaeval
MediaevalMediaeval
Mediaeval
 
Images media
Images mediaImages media
Images media
 
Codes and conventions of a double page spread
Codes and conventions of a double page spreadCodes and conventions of a double page spread
Codes and conventions of a double page spread
 
Newspaper Front Cover Analysis
Newspaper Front Cover AnalysisNewspaper Front Cover Analysis
Newspaper Front Cover Analysis
 
Newspaper
Newspaper Newspaper
Newspaper
 
Research into newspaper double page spreads
Research into newspaper double page spreadsResearch into newspaper double page spreads
Research into newspaper double page spreads
 
Magazine Analysis.
Magazine Analysis.Magazine Analysis.
Magazine Analysis.
 
Analysis of professional magazine covers
Analysis of professional magazine coversAnalysis of professional magazine covers
Analysis of professional magazine covers
 
Magazine Analysis (Front Cover)
Magazine Analysis (Front Cover)Magazine Analysis (Front Cover)
Magazine Analysis (Front Cover)
 
Task 3
Task 3Task 3
Task 3
 
Generic Conventions of Magazine Covers and Contents Pages
Generic Conventions of Magazine Covers and Contents PagesGeneric Conventions of Magazine Covers and Contents Pages
Generic Conventions of Magazine Covers and Contents Pages
 
Codes and conventions of a magazine contents page
Codes and conventions of a magazine contents pageCodes and conventions of a magazine contents page
Codes and conventions of a magazine contents page
 
Magazine conventions and_terminology
Magazine conventions and_terminologyMagazine conventions and_terminology
Magazine conventions and_terminology
 
Ad
AdAd
Ad
 

Similar to Research

Task1 nme analysis
Task1 nme analysisTask1 nme analysis
Task1 nme analysisdenhamj1
 
Magazine Headline and Newspaper Analysis K.Brett
Magazine Headline and Newspaper Analysis K.BrettMagazine Headline and Newspaper Analysis K.Brett
Magazine Headline and Newspaper Analysis K.Brettbretkath07
 
Analysing Magazine Covers
Analysing Magazine CoversAnalysing Magazine Covers
Analysing Magazine Coverslizchu
 
Textual analysis 2
Textual analysis 2Textual analysis 2
Textual analysis 2050127
 
Front Cover Codes and Conventions
Front Cover Codes and ConventionsFront Cover Codes and Conventions
Front Cover Codes and Conventionsmollybeck_
 
Annotation of 2 music magazines
Annotation of 2 music magazinesAnnotation of 2 music magazines
Annotation of 2 music magazinesmeenaislam
 
Annotation of 2 music magazines
Annotation of 2 music magazinesAnnotation of 2 music magazines
Annotation of 2 music magazinesmeenaislam
 
Annotation of music magazines
Annotation of music magazinesAnnotation of music magazines
Annotation of music magazinesmeenaislam
 
Front covers, contents pages, double page spreads #5
Front covers, contents pages, double page spreads #5Front covers, contents pages, double page spreads #5
Front covers, contents pages, double page spreads #5QureshiSohail
 
Front covers, contents pages, double page spreads #5
Front covers, contents pages, double page spreads #5Front covers, contents pages, double page spreads #5
Front covers, contents pages, double page spreads #5QureshiSohail
 

Similar to Research (20)

Task1 nme analysis
Task1 nme analysisTask1 nme analysis
Task1 nme analysis
 
Magazine Headline and Newspaper Analysis K.Brett
Magazine Headline and Newspaper Analysis K.BrettMagazine Headline and Newspaper Analysis K.Brett
Magazine Headline and Newspaper Analysis K.Brett
 
Analysing Magazine Covers
Analysing Magazine CoversAnalysing Magazine Covers
Analysing Magazine Covers
 
Front page analyses
Front page analysesFront page analyses
Front page analyses
 
Task 3b
Task 3bTask 3b
Task 3b
 
Textual analysis 2
Textual analysis 2Textual analysis 2
Textual analysis 2
 
Front Cover Codes and Conventions
Front Cover Codes and ConventionsFront Cover Codes and Conventions
Front Cover Codes and Conventions
 
Form research slideshare
Form research slideshareForm research slideshare
Form research slideshare
 
Annotation of 2 music magazines
Annotation of 2 music magazinesAnnotation of 2 music magazines
Annotation of 2 music magazines
 
Annotation of 2 music magazines
Annotation of 2 music magazinesAnnotation of 2 music magazines
Annotation of 2 music magazines
 
Magazine analysis
Magazine analysisMagazine analysis
Magazine analysis
 
Magazine analysis
Magazine analysisMagazine analysis
Magazine analysis
 
Annotation of music magazines
Annotation of music magazinesAnnotation of music magazines
Annotation of music magazines
 
Textual analysis
Textual analysisTextual analysis
Textual analysis
 
Front covers, contents pages, double page spreads #5
Front covers, contents pages, double page spreads #5Front covers, contents pages, double page spreads #5
Front covers, contents pages, double page spreads #5
 
Front cover.
Front cover.Front cover.
Front cover.
 
Textual analysis 2
Textual analysis 2Textual analysis 2
Textual analysis 2
 
Front covers, contents pages, double page spreads #5
Front covers, contents pages, double page spreads #5Front covers, contents pages, double page spreads #5
Front covers, contents pages, double page spreads #5
 
Magazine analysis
Magazine analysisMagazine analysis
Magazine analysis
 
Presentation1
Presentation1Presentation1
Presentation1
 

More from Plang_Thailand1

Newspaper questionnaire results
Newspaper questionnaire resultsNewspaper questionnaire results
Newspaper questionnaire resultsPlang_Thailand1
 
Jake sandham presentation
Jake sandham presentationJake sandham presentation
Jake sandham presentationPlang_Thailand1
 
The target audience for a new music magazine
The target audience for a new music magazineThe target audience for a new music magazine
The target audience for a new music magazinePlang_Thailand1
 
The target audience for a new music magazine
The target audience for a new music magazineThe target audience for a new music magazine
The target audience for a new music magazinePlang_Thailand1
 
Band and artists picture analysis
Band and artists picture analysisBand and artists picture analysis
Band and artists picture analysisPlang_Thailand1
 

More from Plang_Thailand1 (10)

Newspaper questionnaire results
Newspaper questionnaire resultsNewspaper questionnaire results
Newspaper questionnaire results
 
Evaluation task a2
Evaluation task a2Evaluation task a2
Evaluation task a2
 
Ancillary task 1
Ancillary task 1Ancillary task 1
Ancillary task 1
 
Jake sandham presentation
Jake sandham presentationJake sandham presentation
Jake sandham presentation
 
Pictures
PicturesPictures
Pictures
 
Masthead
MastheadMasthead
Masthead
 
Band image analysis
Band image analysisBand image analysis
Band image analysis
 
The target audience for a new music magazine
The target audience for a new music magazineThe target audience for a new music magazine
The target audience for a new music magazine
 
The target audience for a new music magazine
The target audience for a new music magazineThe target audience for a new music magazine
The target audience for a new music magazine
 
Band and artists picture analysis
Band and artists picture analysisBand and artists picture analysis
Band and artists picture analysis
 

Recently uploaded

Quantum Computing: Current Landscape and the Future Role of APIs
Quantum Computing: Current Landscape and the Future Role of APIsQuantum Computing: Current Landscape and the Future Role of APIs
Quantum Computing: Current Landscape and the Future Role of APIsVlad Stirbu
 
Neuro-symbolic is not enough, we need neuro-*semantic*
Neuro-symbolic is not enough, we need neuro-*semantic*Neuro-symbolic is not enough, we need neuro-*semantic*
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
 
UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
 
Exploring UiPath Orchestrator API: updates and limits in 2024 🚀
Exploring UiPath Orchestrator API: updates and limits in 2024 🚀Exploring UiPath Orchestrator API: updates and limits in 2024 🚀
Exploring UiPath Orchestrator API: updates and limits in 2024 🚀DianaGray10
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Thierry Lestable
 
IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024IoTAnalytics
 
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxUnpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxDavid Michel
 
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptxIOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptxAbida Shariff
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform EngineeringJemma Hussein Allen
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Alison B. Lowndes
 
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...Product School
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsPaul Groth
 
UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1DianaGray10
 
JMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaJMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaRTTS
 
UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2DianaGray10
 

Recently uploaded (20)

Quantum Computing: Current Landscape and the Future Role of APIs
Quantum Computing: Current Landscape and the Future Role of APIsQuantum Computing: Current Landscape and the Future Role of APIs
Quantum Computing: Current Landscape and the Future Role of APIs
 
Neuro-symbolic is not enough, we need neuro-*semantic*
Neuro-symbolic is not enough, we need neuro-*semantic*Neuro-symbolic is not enough, we need neuro-*semantic*
Neuro-symbolic is not enough, we need neuro-*semantic*
 
UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
 
Exploring UiPath Orchestrator API: updates and limits in 2024 🚀
Exploring UiPath Orchestrator API: updates and limits in 2024 🚀Exploring UiPath Orchestrator API: updates and limits in 2024 🚀
Exploring UiPath Orchestrator API: updates and limits in 2024 🚀
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
 
IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024
 
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxUnpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
 
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptxIOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
 
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
 
UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1
 
JMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaJMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and Grafana
 
UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2
 

Research

  • 1. Jake Sandham Masthead- Times New Roman makes it look classic like is been around for a long time. Main Headline- In bold to grab reader’s attention, short and snappy so it is easy to read quickly. Ellipsis is used to contract the sentence and also grab reader’s attention. The use of the emotive word fight makes the reader want to read the rest. Sub Line- in a smaller font gives more information about the story. By-line names the writer, familiarises audience. Selling line- informs the reader 0of the quality of the paper. Incentive to buy- free magazine with issue, two for the price of one. The text is in red makes the text stands out. Picture of free magazine. Price Index informs the readers of what is inside the paper. Advertisement- a source of funding for the newspaper, they will pay in order to have their products in the paper. Main picture, gives an idea of what they are about to read. Also breaks the text up. Main picture, helps to break the text up, also gives the audience an idea of what they are reading before looking at the text. Headline- in bold, not long, short and snappy grabs the attention of audience. Sub line- supports the headline, gives more depth than the headline. Main Article- formal in the way it addresses the audience, positively written makes the audience feel positive about the community.
  • 2. Jake Sandham + Masthead- Times New Roman makes it look classic like is been around for a long time. Sub line- in a smaller font than the masthead and gives the audience a brief insight of what they are about to read. Main body of text, put into columns sticking to the conventions of most newspapers, it is in a small font and reads sophisticatedly. The price is clearly displayed and sticks to the conventions of normal newspapers by the way it is in the top right hand corner. Advert on the main page of the newspaper and also relates to the main picture as it is about the hospital. Main advert; conventionally in the bottom right hand of the paper. It also applies to the readers as they will mostly be middle aged home owners. Local sportswoman main picture, it is quite large, fits half of the page not therefore there is not too much text and it is not too boring to read. Main headline, in a bold font, uses alliteration and also is short and snappy so it catches the reader’s attention. Main body of text, in a smaller font and describes the picture. Set in one column to the right hand side which is conventional in most newspapers. Explains what the picture is and who is in the picture, it also can explain some of the story.
  • 3. Jake Sandham The main picture is at the top of the page, which is the most eye capturing place. The text relates to the picture and is in red bold; therefore it captures the reader’s eye. The main headline is in bold large font, and covers most of the page; this catches the reader’s eye and is one of the main selling points of the newspaper. The advertisement covers the whole bottom of the newspaper. It is advertising credit cards which also target the middle aged audience. The website is displayed under the title of the newspaper and catches the audience’s eye. Therefore they might visit the site. The name of the newspaper is the largest font, and is conventional of most other newspapers as it uses the name ‘advertiser’.