Kolkata Call Girl Howrah 👉 8250192130 ❣️💯 Available With Room 24×7
Audience Profiling
1. Audience Profiling
Profiling your audience involves providing a target audience
profile, but also research into audience behaviour trends.
2. Target Audience
Primary Audiences are those who the distribution
companies are desperately trying to target/entice
Secondary Audiences are potential consumers who
may also be attracted to the text.
3. Behaviour Trends
-
To make an magazine successful you have to
accurately define or classify the audience it is
supposed to target.
Audiences can be classified using 3 methods.
Demographic Profiles
Psychographics
Lifestyle Subsets
4. Demographic Profiles (1950s)
Demographic profiles includes
Age (broad age ranges)
Gender (M/F)
Rationality (where you live)
Marital Status (married, single, divorced)
Social Status (a, b, c, c1, d, e, classes)
6. Psychographics Profiles (1960s)
Psychographic profiles include
Mainstreamers (40% of the pop’n – the norm)
Succeeders (rich)
Aspirers (want the luxury lifestyle)
Reformers (want to improve the world)
Individuals (hard to classify, often young)