This document provides information about representation, star appeal, and target audiences in film studies. It discusses different methods of representing characteristics like age, gender, race, and job in films and how these representations can have positive or negative implications depending on the audience. Star appeal and why certain actors are important to the commercial success of films is also addressed. The document then examines how to identify the target audience of a film based on factors like gender, age range, and socio-economic grouping.

1. Representation, Star
Appeal, Target
Audiece
G.C.S.E. Film Studies

2. Starter
• Here are two different images of the same star.
• How is she being represented within these images, what are
the differences?

3. Todays Objectives
• WALT
• What are the different methods of representation and why are
they used.
• The positive and negatives implications of representation.
• Why star appeal is very important to movies
• WILF
• Apply a range of different representation to the images we are
going to view, such as gender, age ethnicity.
• Identify using examples of how representation can be used and
depending on the audience how this could be positive and
negative.
• Using a range of stars why they are important to the success of
film, considering the gross of the film at the box office.

4. Representation
• This will focus on any of the points from the list below:
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AGE
GENDER
RACE
FINANCIAL STATUS
JOB
CULTURE / NATIONALITY
• Representation is used because you can not explore
everything about a within a film so certain areas are expanded
and focused on when exploring character to make them
obvious to the audience.

5. Representation
What can you tell about these character from their costumes?
Who would we expect the jobs of these characters to be?

6. Age
• Age can be represented in a variety of ways both in a positive
and negative way consider the setting and message of the film
and why age is shown in that manner.
• Focusing on youth how and why are children shown in
different ways in these clips.
• Questions
• Are these positive or negative representations of youth?
• Why are thy different consider the genre of the film and the
reality it is creating?
• Films: Kidulthood and Son of Rambo

7. Age
• Old age can be viewed in different ways as well:
• From the list of words select the right words and explain why
they explain the character in the film clips
Caring, power, knowledge, respect, strength, crime
Grandfather, loving, money, violence, frailty
• Films
• Godfather
• Jurassic Park

8. Screening
• You are going to see two extracts that are focused on the
representation of women.
• How are the women being represented in the film are they?
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Strong female characters
Damsels in distress
Femme Fatale
Last Girl
• How do you know consider the use of costume make –up etc
• Films are: Aliens and Halloween

9. Ethnicity
• This scene from Friday.
• It is funny and a representation of youth.
• Could the scene also be a negative representation of ethnicity
as well as age. Consider the actors and their activities in the
scene.
• Different audiences may perceive the scene differently:
• Who is this scene aimed at?
• Does this then make the representation negative?

10. Key points
• These are the key questions when considering representation:
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Who is being represented and who is the target audience?
What are they doing?
Why are they in the film? Whats there purpose?
Where are they? Do they belong there or not?
• Audience and who the film is intended for will play a major
impact on the film.

11. Star
• What is a STAR – in terms of an actor?
• Name three famous male Stars
• Name three famous female stars
• Not the one in the photograph

12. Star Appeal
• Stars will often have a certain image of who they are:
• Will Smith plays strong, independent, quick witted likeable characters in
all of his films, lots of charisma.
• Stars are important because they have fans, fans who lie one
film will often go to see another film with them in.
• When producers make a film the stars are bankable assets, the
producer will assume having them in will make the film
successful.
• Will Smith is the tenth most bankable star in the world his
films collectively have grossed $2.5 billion dollars

13. Task
• Below are three actor/actress names think about the roles
they have played can you name three films where the role is
very similar to each other.
• Sandra Bullock
• Sylvester Stallone
• Tom Cruise

14. Target Audience
• This can be identified using three main categories.
• Gender
• Age
• Socio-economic grouping.

15. Target Audience
• Gender – This is easy is it aimed at men or women
• Age Range
• Below are the various age categories.
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-15
15-24
24-35
35-55
55+
Pre-family (18-25)
Young family (25-44)
Mature family (45 -65)
Retired (65+)

16. Socio-economic grouping
• This is a category that is based on your profession:
• A
- Higher managerial administrative +
professional.
• B
- Intermediate managerial, administrative + professional
• C1 - Supervisory or clerical + junior managerial,
administrative + professional.
• C2 - Skilled Manual.
• D
- Semi skilled and unskilled manual.
• E
- Casual laborers, state pensioner, the
unemployed.