For the launch of AOC India's new range of tablets in the Indian market, the brand was looking for an original and innovative way to introduce the products via social. AOC's agency, KRDS India, chose Twitter as the platform to announce the launch. The agency took a unique proposition: to give the launch pad to the Twitter audience itself and coin it as #Tweet2launch.
The Office of Alumni Affairs has developed an engagement plan with steps to strengthen student engagement and recognize generational differences among alumni.
The student engagement portion focuses on building affinity early by providing opportunities for current students to interact with alumni and develop a sense of community. The alumni engagement portion recognizes that different generations of alumni have different values, experiences, and preferred methods of communication due to factors like their age and the historical period in which they came of age. It recommends providing targeted media and engagement opportunities tailored to each generation's preferences to improve alumni participation and giving. Personalized outreach through affinity groups and class agents is also emphasized as a highly effective engagement strategy.
The document discusses the importance of alumni engagement for schools. It outlines that schools need fully functional alumni offices, updated alumni data, regular communication channels, and dedicated staff to strategize engagement programs. Such programs include experiential learning opportunities, career insight sessions, mentorship programs, and alumni talks that benefit current students. When alumni are effectively engaged through events, chapters, and social media, it creates a sense of community and allows schools to leverage alumni resources and expertise.
Sula Vineyards leveraged multiple social media channels for the 10th edition of Sula Fest. #SulaFest clocked in a reach of more than 160 million across social media platforms, and the videos from the #SulaFest received 400k views.
This document discusses the marketing mix strategies of Paper Boat drinks. It provides an overview of the company's strengths in attractive packaging and variety of products. It also discusses weaknesses around brand awareness and shelf space. Opportunities include product diversification and developing markets. Threats include new entrants and raw material sourcing. The marketing mix strategies of Paper Boat focus on expanding their product line, competitive pricing, increasing distribution channels, and promoting through various advertising avenues including digital media. The future marketing mix will focus on specialized juices, expanding to rural markets, and launching a new "Purple Carrot" product.
Consumers have different needs and expectations at each stage of the email subscriber lifecycle—from acquisition and onboarding, through a range of engagement and re-engagement tactics, to the end of an email relationship. In this session, Chad White, ExactTarget Marketing Cloud’s Lead Research Analyst and author of Email Marketing Rules, will share advice on how to optimize each stage, illustrating his recommendations with real-life examples from the Marketing Cloud Swipe File on Pinterest. Get inspired and come away with great email marketing ideas to steal, test, and make your own.
For the launch of AOC India's new range of tablets in the Indian market, the brand was looking for an original and innovative way to introduce the products via social. AOC's agency, KRDS India, chose Twitter as the platform to announce the launch. The agency took a unique proposition: to give the launch pad to the Twitter audience itself and coin it as #Tweet2launch.
The Office of Alumni Affairs has developed an engagement plan with steps to strengthen student engagement and recognize generational differences among alumni.
The student engagement portion focuses on building affinity early by providing opportunities for current students to interact with alumni and develop a sense of community. The alumni engagement portion recognizes that different generations of alumni have different values, experiences, and preferred methods of communication due to factors like their age and the historical period in which they came of age. It recommends providing targeted media and engagement opportunities tailored to each generation's preferences to improve alumni participation and giving. Personalized outreach through affinity groups and class agents is also emphasized as a highly effective engagement strategy.
The document discusses the importance of alumni engagement for schools. It outlines that schools need fully functional alumni offices, updated alumni data, regular communication channels, and dedicated staff to strategize engagement programs. Such programs include experiential learning opportunities, career insight sessions, mentorship programs, and alumni talks that benefit current students. When alumni are effectively engaged through events, chapters, and social media, it creates a sense of community and allows schools to leverage alumni resources and expertise.
Sula Vineyards leveraged multiple social media channels for the 10th edition of Sula Fest. #SulaFest clocked in a reach of more than 160 million across social media platforms, and the videos from the #SulaFest received 400k views.
This document discusses the marketing mix strategies of Paper Boat drinks. It provides an overview of the company's strengths in attractive packaging and variety of products. It also discusses weaknesses around brand awareness and shelf space. Opportunities include product diversification and developing markets. Threats include new entrants and raw material sourcing. The marketing mix strategies of Paper Boat focus on expanding their product line, competitive pricing, increasing distribution channels, and promoting through various advertising avenues including digital media. The future marketing mix will focus on specialized juices, expanding to rural markets, and launching a new "Purple Carrot" product.
Consumers have different needs and expectations at each stage of the email subscriber lifecycle—from acquisition and onboarding, through a range of engagement and re-engagement tactics, to the end of an email relationship. In this session, Chad White, ExactTarget Marketing Cloud’s Lead Research Analyst and author of Email Marketing Rules, will share advice on how to optimize each stage, illustrating his recommendations with real-life examples from the Marketing Cloud Swipe File on Pinterest. Get inspired and come away with great email marketing ideas to steal, test, and make your own.
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We’ve been conditioned to think “what’s trending” are the only trends on Twitter. Sure, trending tweets and hashtags are definitely important, but so are the trends you can’t always see, or didn’t know existed. It’s just not enough anymore to only know what people are talking about. To have a successful marketing strategy, you need to look beyond that and at all of the benefits the network can provide for your brand. Twitter joins us live to discuss why social care and consumer engagement have been at the forefront of successful social media marketing.
In this webinar we are diving into:
- New ways to engage with customers and resolve issues
- Creative ways to build lasting online relationships with social care
- Best practices to understanding conversations about your brand
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Marius Ivanovas, Head of Global Performance Division, Httpool
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This was a 5 week long campaign and was initiated with a set of five 30-second specially conceptualized, scripted (by CogMat) and created videos (with a production house) that were launched on the brands YouTube channel, links are below:
Episode 1: http://www.youtube.com/watch?v=VpiZ890QGx8
Episode 2: http://www.youtube.com/watch?v=mDp-n8qtufQ
Episode 3: http://www.youtube.com/watch?v=9g4V-EmgzFA
Episode 4: http://www.youtube.com/watch?v=Bnari4vQxUA
Episode 5: http://www.youtube.com/watch?v=K4PQE1lccvA
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Social media case study: Coco Cola FIFA ActivitySocial Samosa
The FIFA story for Coca-Cola India began with the search of the wonder boy for the Trophy Tour in December, 2013. On 2nd April, 2014, India began to seed conversations about the launch of the #WorldsCupand played a significant role in creating the buzz.
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Outreach, Bloggers, Influencers, Digital PR, Content marketing, there are many and more tags however how to approach it, there is no one single way. It's an open evolving space and there shouldn't be a defined method however that leaves the vacuum for ambiguity. We @ ARM WorldWide (earlier known as #ARM Digital) had worked to develop a thinking framework to help all 75 of us in the company today to think right when it comes to any outreach effort. This framework is well tested and is now being shared for all to put it to use. This framework will do some magic, it will not let you do wrong, will not let you choose wrong and won't let you execute wrong - ensuring that you do right, creative & measurable.
Outreach, Bloggers, Influencers, Digital PR, Content marketing, there are many and more tags however how to approach it, there is no one single way. It's an open evolving space and there shouldn't be a defined method however that leaves the vacuum for ambiguity. We @ ARM WorldWide (earlier known as #ARM Digital) had worked to develop a thinking framework to help all 75 of us in the company today to think right when it comes to any outreach effort. This framework is well tested and is now being shared for all to put it to use. This framework will do some magic, it will not let you do wrong, will not let you choose wrong and won't let you execute wrong - ensuring that you do right, creative & measurable.
Leveraging Social Media for Nonprofit Fundraising Events4Good.org
Social Media for Nonprofits and Eventbrite is presenting a FREE workshop offering clear strategies, tactics, and resources for using social media to ensure the success of nonprofit fundraising events. If your nonprofit is planning an upcoming gala or fundraiser, this webinar is not to be missed!
Join industry experts for straight talk and helpful tools for posting and promoting your upcoming event; learn how to use Facebook, Twitter, and LinkedIn to maximize the success of your fundraisers; and find out how free scheduling, analysis, and optimization tools can help you save tons of time and work smarter, not harder.
Many brands want to execute a trending campaign on Twitter but don’t understand the intricacies of it. They feel it is all about spamming with influencers who have lot of followers. They don’t know the secret to make a hash tag really go viral on Twitter and then trend on it. Let the team which has handled more than 50 India trending hash tag campaigns in the last 1 year equip you with information about how you can run terrific trending campaigns which remain etched in the collective conscience of your followers too!
‘Digital Strategy’. We hear this phrase thrown around all too often in our industry, but if you were to ask 50 different marketers what a digital strategy is (and why it’s important) you’d likely end up with as many different answers. But where does this discrepancy come from? Why is there so little consensus on what a digital strategy is, why it’s important and how to build one? What does a good digital strategy even look like? In this session we’ll delve into each of these questions and unpack some practical and actionable steps you can take to be a champion of sound strategic thinking within your organization. You’ll also be armed with real-world examples of best-in-class digital strategies (from a wide array of industries), and how these strategies were brought to bear to solve significant business challenges.
How annual planing can control marketing burn rate, earn buzz, and attract VC's
Do you have your 2015 marketing plan ready? No? Well, AR|PR would like to invite our startup friends to join us for a webinar where we’ll talk about the importance of annual planning to your bottom line, tip and tricks on how to start and best practices for following that plan throughout the year while still remaining the nimble startup you need to be. Don't miss this 30-minute session with actual, tactical tips to help you create buzz and #makenews.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
Social media nomenclatures (hashtags) have become tools for marketers. Here's how ixigo leveraged the use of hashtags to push its content on social and create awareness around the brand.
Effective Tips to get More Eyeballs on Your TweetsFalcon.io
We’ve been conditioned to think “what’s trending” are the only trends on Twitter. Sure, trending tweets and hashtags are definitely important, but so are the trends you can’t always see, or didn’t know existed. It’s just not enough anymore to only know what people are talking about. To have a successful marketing strategy, you need to look beyond that and at all of the benefits the network can provide for your brand. Twitter joins us live to discuss why social care and consumer engagement have been at the forefront of successful social media marketing.
In this webinar we are diving into:
- New ways to engage with customers and resolve issues
- Creative ways to build lasting online relationships with social care
- Best practices to understanding conversations about your brand
La comm digital expliquée à mon boss - Francois PETAVY - EYEKAA Mon Boss
The document discusses how brands like Nescafé and Coca-Cola have used a community of over 260,000 creators across 154 countries to generate ideas and content through crowdsourcing challenges. It provides examples of how Nescafé received 138 entries for a new product development brief in 3 weeks from 40 countries, and how Coca-Cola received over 2,500 entries for a creative concepts brief from 82 countries over 3 months. It also discusses how a campaign for Schick Quattro received the highest engagement rate of 21% for a digital content brief solved by the community, providing brands with accelerated innovation, relevance, and cost savings.
How does Digital medium help small business grow ? Twitter for CEOs and Business leaders.
This presentation was delievered in front of the members of Indo American Chamber of Commerce. The audience was from different age groups and business domains who wish to explore Twitter as brand promotion and for their thought leadership.
Developers use Twitter to stay aware of new technologies and practices, extend their knowledge, and build relationships. The main values are awareness of new trends through following leaders, projects and thought leaders; learning through conversations and serendipitous discoveries; and building relationships, trust and community. Challenges include maintaining a relevant network and consuming large amounts of content. Developers cope by carefully selecting who to follow, unfollowing those who post irrelevant content, and using Twitter for short discussions. Some developers do not use Twitter due to noise, lack of peer adoption, or preference for other channels like blogs and forums.
Marius Ivanovas, Head of Global Performance Division, Httpool
Amplify user acquisition and retention with Twitter. Performance based platform insights that will help to boost your results. Case-studies and examples.
The document provides an agenda and overview for a presentation on leveraging Twitter for brands. It discusses why people use Twitter, how brands are using Twitter, best practices for brands on Twitter, and tweet mechanics. Key points include that people use Twitter to stay updated on news, connect with others, and discover new interests. The document outlines different Twitter strategies for brands including everyday engagement, planned campaigns/events, and reactive responses. It provides examples of brands interacting on Twitter and recommends structuring tweets for maximum engagement by considering character count, links, hashtags, content freshness, and calls to action. The presentation also covers when to post tweets based on day/time and gaining insights from engagement.
This was a 5 week long campaign and was initiated with a set of five 30-second specially conceptualized, scripted (by CogMat) and created videos (with a production house) that were launched on the brands YouTube channel, links are below:
Episode 1: http://www.youtube.com/watch?v=VpiZ890QGx8
Episode 2: http://www.youtube.com/watch?v=mDp-n8qtufQ
Episode 3: http://www.youtube.com/watch?v=9g4V-EmgzFA
Episode 4: http://www.youtube.com/watch?v=Bnari4vQxUA
Episode 5: http://www.youtube.com/watch?v=K4PQE1lccvA
These videos were tied onto an exclusive microsite www.101usesofgadgets.com that gave the essence of the campaigns with options for users to upload their own uses of useless gadgets.
Social media case study: Coco Cola FIFA ActivitySocial Samosa
The FIFA story for Coca-Cola India began with the search of the wonder boy for the Trophy Tour in December, 2013. On 2nd April, 2014, India began to seed conversations about the launch of the #WorldsCupand played a significant role in creating the buzz.
Soon after, we opened happiness for thousand of Indian’s by inviting them to submit their pictures for the Happiness Flag. With the opening ceremony of the FIFA World Cup, began a 30-day marathon – starting with the launch the ‘Live-wire’ room to seed positive conversations, tweet and post football-related content to directly engage football-fanatics in India.
Outreach, Bloggers, Influencers, Digital PR, Content marketing, there are many and more tags however how to approach it, there is no one single way. It's an open evolving space and there shouldn't be a defined method however that leaves the vacuum for ambiguity. We @ ARM WorldWide (earlier known as #ARM Digital) had worked to develop a thinking framework to help all 75 of us in the company today to think right when it comes to any outreach effort. This framework is well tested and is now being shared for all to put it to use. This framework will do some magic, it will not let you do wrong, will not let you choose wrong and won't let you execute wrong - ensuring that you do right, creative & measurable.
Outreach, Bloggers, Influencers, Digital PR, Content marketing, there are many and more tags however how to approach it, there is no one single way. It's an open evolving space and there shouldn't be a defined method however that leaves the vacuum for ambiguity. We @ ARM WorldWide (earlier known as #ARM Digital) had worked to develop a thinking framework to help all 75 of us in the company today to think right when it comes to any outreach effort. This framework is well tested and is now being shared for all to put it to use. This framework will do some magic, it will not let you do wrong, will not let you choose wrong and won't let you execute wrong - ensuring that you do right, creative & measurable.
Leveraging Social Media for Nonprofit Fundraising Events4Good.org
Social Media for Nonprofits and Eventbrite is presenting a FREE workshop offering clear strategies, tactics, and resources for using social media to ensure the success of nonprofit fundraising events. If your nonprofit is planning an upcoming gala or fundraiser, this webinar is not to be missed!
Join industry experts for straight talk and helpful tools for posting and promoting your upcoming event; learn how to use Facebook, Twitter, and LinkedIn to maximize the success of your fundraisers; and find out how free scheduling, analysis, and optimization tools can help you save tons of time and work smarter, not harder.
Many brands want to execute a trending campaign on Twitter but don’t understand the intricacies of it. They feel it is all about spamming with influencers who have lot of followers. They don’t know the secret to make a hash tag really go viral on Twitter and then trend on it. Let the team which has handled more than 50 India trending hash tag campaigns in the last 1 year equip you with information about how you can run terrific trending campaigns which remain etched in the collective conscience of your followers too!
‘Digital Strategy’. We hear this phrase thrown around all too often in our industry, but if you were to ask 50 different marketers what a digital strategy is (and why it’s important) you’d likely end up with as many different answers. But where does this discrepancy come from? Why is there so little consensus on what a digital strategy is, why it’s important and how to build one? What does a good digital strategy even look like? In this session we’ll delve into each of these questions and unpack some practical and actionable steps you can take to be a champion of sound strategic thinking within your organization. You’ll also be armed with real-world examples of best-in-class digital strategies (from a wide array of industries), and how these strategies were brought to bear to solve significant business challenges.
How annual planing can control marketing burn rate, earn buzz, and attract VC's
Do you have your 2015 marketing plan ready? No? Well, AR|PR would like to invite our startup friends to join us for a webinar where we’ll talk about the importance of annual planning to your bottom line, tip and tricks on how to start and best practices for following that plan throughout the year while still remaining the nimble startup you need to be. Don't miss this 30-minute session with actual, tactical tips to help you create buzz and #makenews.
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3. The IDEA?
• PHASE ONE
o Preparing a Content strategy
marrying toughness & Toughpad
• PHASE TWO
o A Two-day Twitter contest from
the @PanasonicInNews handle
o Encouraging User-generated
positive content around the
Toughpad product range
7. Phase ONE Stats
Total Tweets = 6
Total RTs (our content) = 56
Total Favorites (our content) = 39
8. Phase Two :
A Two-day Twitter Contest –
• #MyToughpadIsSoTough
• #MyToughpadAndI
9. DAY ONE
#MyToughpadIsSoTough
The Approach :
Encourage the Twitter users to share positive
engagement around the toughness of
the Toughpad with the hash tag:
#MyToughpadIsSoTough
12. #MyToughpadIsSoTough
Stats
Total Tweets with hash tag = 2950+
Total Mentions for Panasonic PR handle = 2900+
Total RTs (our content)= 163
Total Favorites (our content) = 72
13. The Approach :
Personalizing the contest by asking the tweeters
to write-in an interesting story in 140-
characters on the topic 'My Toughpad
And I'
DAY TWO
#MyToughpadAndI
16. #MyToughpadAndI Stats
Total Tweets with hash tag = 2440+
Total Mentions for Panasonic PR handle = 2440+
Total RTs (our content) = 210
Total Favorites (our content) = 54
17. Phase TWO Stats
Total Tweets with hash tag = 5390+
Total Mentions for Panasonic PR handle= 5300+
Total RTs (our content) = 373
Total Favorites (our content) = 126
18. Huge Follower Increase!
The @PanasonicInNews TwiMer handle has seen a tremendous increase in
the number of followers (249) during the Toughpad engagement
strategy (from 21st to 25th April 2014)
19. Yes, We were TRENDING!
Huge involvement and
excitement with both the
hash tags trending
across India
proving that Panasonic’s
Toughpad message
is delivered and
reaches to the TwiMer
community
21. The Thought Leaders
interacted…
Manish Sharma
Daizo Ito
Manish San & Ito San interacted with @PanasonicInNews TwiMer handle
during the contest and got a great positive engagement for the handles