Renoir powering successful digital transformation
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A good plan is the backbone of every succesful DX. The framework we're detailing in this section has been distilled from our years of experience implementing digital transformation initiatives. The following pages highlight the key stages of a successful DX initiative. *Define & Analyse *Plan *Execute *Implement *Continue to improve https://runfrictionless.com/b2b-white-paper-service/
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A well-defined customer journey strategy is critical to customer experience management (CEM) initiatives.1 Yet most pharmaceutical companies have not followed the lead of industries like consumer packaged goods, retail, or travel and hospitality, which pioneered and mastered the art and science of personalized, cross-channel customer journeys. While recognizing that customer journeys are often more complex for pharma than for other sectors, it’s imperative for life sciences to develop and apply journey strategies similar to those of other industries when transforming customer experiences.
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