presentation of reliance jio

1. A CASE STUDY ON
RELIANCE JIO

2. INDEX
2
INTRODUCTION AND HISTORY
PRODUCTS AND SERVICES
BUSINESS STRATEGY
SWOT ANALYSIS
POSITIVE AND NEGATIVE OF JIO

3. INTRODUCTION
3
Brand name JIO
Company Reliance Jio Infocomm. Pvt Ltd
Founded Mumbai, Maharashtra
Industry Wireless Telecommunications
Key people Sanjay Mashruwalla - MD
Jyotindra Thacker - Head of IT
Akash Ambani - Chief of Strategy
Owner Mukesh Ambani
Parent Reliance Industries

4. In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel Broadband Services
Limited (IBSL) for ₹4,800cr.
Although unlisted, IBSL was the only firm to win broadband spectrum in all 22 zones in India in
the 4G auction that took place earlier that year.
Later continuing as RIL's telecom subsidiary, Infotel Broadband Services Limited was renamed
as Reliance Jio Infocomm Limited (RJIL) in January 2013.
In June 2015, Jio announced that it will start its operations all over the country by the
end of 2015.
At the beginning test stage, Jio was opened only for the employees of Reliance Industries.
The company commercially launched its services on 5 September 2016.
Within the first month of commercial operations, Jio announced that it had acquired 16 million
subscribers.
This is the fastest ramp-up by any mobile network operator anywhere in the world.

5. PRODUCTS
&
SERVICES
◦ 4G Broadband
◦ JIO Apps
◦ LYF Smartphones
◦ JioFi
◦ Jio Phone
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6. PRODUCTS
&
SERVICES
Jio Apps
In May 2016, Jio
launched a bundle of
multimedia apps on
Google Play as part of
its upcoming 4G
services. While the apps
are available to
download for everyone,
a user will require a Jio
SIM card to use them.
LYF smartphone
In June 2015, Jio tied
up with domestic
handset maker Intex
to supply 4G
handsets enabled
with voice over LTE
(volte) feature.
JioFi
Jio also providing a
portable Wi-Fi Hotspot
& Router to Connect 10
Wi-Fi Devices and One
on USB
Sleek and light-weight
device to keep you
connected on-the-go.
6
JIO 4G NETWORK
High speed 4G & voice over LTE
network
connecting pan India
Jionet
Prior to its pan-India
launch of 4G data and
telephony services, Jio
has started providing
free Wi-Fi hotspot
services in cities
throughout India .

7. CURRENT
SCENARIO
7
Jio is currently with user base of 16 Million +.
Jio is currently providing Free Services to all its customer’s until December 31,
2016.
Jio is offering Free Calls to any network throughout the country.
Jio offering Free Roaming over the Country.
Jio offering Free Service for iPhone7 until December 31, 2017

8. “BUSINESS
STRATEGIES
8

9. HUMAN
RESOURCE
MANAGEMENT
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 Until 2014 company focused on building the
network infrastructure.
 From 2014 it started focusing on recruiting
employees for business operations.
 Jio's founding members devoloped a strategy
,by moving to a cloud technology powered
HR management, which aimed at a rapid
growth of the company.
 Business goals were to connect 18000 cities
and towns as quick as possible.
 To hire around 50000 people and orchestrate
various retailers & distributers.

10. HUMAN
RESOURCE
MANAGEMENT
10
 Jio's EVP was efficient enough to support candidates,employees
and businessmanagers with a productive experience that was
easy and safe.
 HR process was digital at first. Employees used to complete HR
tasks and report to the centre by using real time apps connected
via IOT through mobile devices.
 All HR processes and technologies and SAP are connected to
each other for powering up HR operations
 Doing this , the company aims at elimminating shared services
organisation.
 Core activites are automated and streamlined.
Conducted,reviewed and approved in hours (not days).
 HR platform run by HR operations centre. Co-operates with HR
centres of excellence and HR IT team to continuously improve the
platform.
 This approach enabled HR process,policy,IT to enhance their
capability in the new digital HR environment

11. FINANCE
&
MARKETING
Yellow
Is the color of
gold, butter and
ripe lemons. In
the spectrum of
visible light,
yellow is found
between green
and orange.
Blue
Is the colour of
the clear sky
and the deep
sea. It is located
between violet
and green on
the optical
spectrum.
Red
Is the color of
blood, and
because of this
it has
historically been
associated with
sacrifice,
danger and
courage.
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12. SWOT
ANALYSIS
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STRENGTH
 The Cheap
priced Tariff
plans.
 Jio Apps
Services.
WEAKNESS
Call Drop Issues.
Unpredictable
future plans.
OPPURTUNITIES
 Jio is the First
Indian Network
to Offer Free 4G
Services and it
got reached
everywhere.
 If Jio Continues
the Same Tariff
Plan for Few
Years, it may
become No. 1
network in India
SWOT
ANALYSIS
THREAT
 Increase user base
may cost reduce in
Speed.
 Other Competitors
may reduce their tariff
plans to compete with
Jio.

13. POSITIVE
OF
RELIANCE
JIO
1. Company has strong financial capability
to suffer initial losses and to recover the
gain after 3 to 5 years.
2. Strong Brand image due to excellent
marketing and advertising strategy
adopted by Reliance Jio.
3. The use of VOLTE Techonology is at the
positive side for the company as there
are no other operator provide the same.
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14. NEGATIVE OF
RELIANCE JIO
1. Mobile number portability is not very
smooth and Jio is expected large no. of
customer would migrate from existing
service provider.
2. 4G network was launched by other
before Jio in market which made Jio to
compete with other existing Network.
3. Company has inadequate fibre optic
capacity and it requires Huge amount of
money
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