This document discusses how to increase ROI with an effective contact form on a company's website. It provides tips on optimizing contact forms, such as removing unnecessary fields like phone numbers and CAPTCHAs, as well as integrating forms with payment gateways, email marketing, and CRM software. The document also provides examples of specialized contact forms for different industries like real estate, web development, and print design.

1. How to increase your companies
ROI with the right Contact Form
: Speaker :
Thomas Giella

2. Thomas Giella
• Building websites since 2007
• 99% Conversion to WordPress in 2012
• Associated of Science in Drafting & Design
• Bachelor of Arts in Management
#GearSpinners

3. Thomas Giella
• Sold Giella Customs LED Lighting in 2011
• Owner of Gear Spinners Web Design and
Development
• Owner of startup TechSoft Academy
• Owner of Tampa Bay Installs
#GearSpinners

4. What is WordPress?
#GearSpinners

5. • Founded in 2006
• Powers 24% of the world’s websites
• Powers 60% of the CMS market
• 16-million new WordPress websites are
created every month
#GearSpinners

6. What is a Contact Form?
#GearSpinners

7. Classic Contact Form
• Name
• Phone Number
• Email
• Summary
#GearSpinners

8. What is ROI?
#GearSpinners

9. • Definition: Benefit to the investor
resulting from an investment
• Meaning: You made a profit from your
original investment
#GearSpinners

10. Helpful Hints
#GearSpinners

11. • Negative Conversion: companies that use
captchas might be losing out on 3.2% of
all conversions from their forms.
Kill the captcha
#GearSpinners

12. • Negative Conversion: going for the
obvious will cost businesses at least 3% of
their conversion rate.
Don’t ask users to “Submit”
#GearSpinners

13. • Negative Conversion: marking the phone
number field as optional decreased form
abandonment rate from 39% to 4%
Don’t ask for phone numbers
#GearSpinners

14. • Positive Conversion: go from
4 fields to 3 fields to
possibly increase your
conversion by 50%
Fewer form fields
#GearSpinners

15. Today’s Contact Form
#GearSpinners

16. Personal License
$39 per year
Business License
$99 per year
Developer License
$199 per year
#GearSpinners

17. Integrations
• Payment Gateways
• Email Marketing
• CRM and Accounting Software
• …to name a few
#GearSpinners

18. Payment Gateways
Stripe PayPal
Authorize.net
#GearSpinners

19. Email Marketing
AWeber MailChimp
• Call to action button
• Newsletter
• Email Campaign
#GearSpinners

20. CRM
Agile
Capsule Highrise
• Call to action button
• Newsletter
• Email Campaign
#GearSpinners

21. Confirmations &
Notifications
#GearSpinners

22. Simple Confirmation Page
“Thanks for contacting us! We will get in touch with you shortly.”
#GearSpinners

23. Content Confirmation Page
Thanks for contacting us! We will get in touch with you shortly.
You’re Invited to our
Grand Opening
July 28, 2015
Noon-3pm
Free golf Game to the
first 10 people
#GearSpinners

24. Email Notifications
Hello {Name},
Thank you so much for contacting us. We strive to return all emails by phone,
{phone}, if provided.
Thank you,
Management
#GearSpinners

25. Advanced Forms
: Thinking outside of the box:
#GearSpinners

26. Upload Files
Allow clients to upload files to your
site, which redirects the file to your
Dropbox account
Polls & Surveys
Instead of using another plugin of
piece of software for polls, use the
forms software you already have
#GearSpinners

27. What contact form is
right for your industry?
: With so many options… :
#GearSpinners

28. Real Estate
• Name
• Phone Number
• Email
• Address
• Sq. Ft. of House
• Bedrooms & Bathrooms
• Price Point
#GearSpinners

29. Website Developer
• Name
• Phone Number
• Email
• Website URL
• Do you already have a website?
• Do you already have hosting?
• Budget
#GearSpinners

30. Print Designer
• Name
• Phone Number
• Email
• Product Selection: card, trifold, logo?
• Budget
#GearSpinners

31. Questions
: Really…none?!?!? :
#GearSpinners

32. Thank You
: Thomas Giella :

33. Thomas Giella
Website design, development, and training courses available
(813) 235-0554 ext 1000
www.GearSpinners.com
#GearSpinners