Marketing Land's latest publication of the "Enterprise Web Analytics Platforms 2015: A Marketer's Guide" examines the market for web analytics platforms and the considerations involved in implemention. The 37-page report reviews the growing market for web analytics platforms, plus the latest trends, opportunities and challenges.
Bricks and clicks, online and offline, mobile and good old-fashioned customer service are joining up. If ever proof was needed that omnichannel – a single view of the
customer, of sales and of the brand, regardless of channel – is driving new retailing, then Christmas 2013 was it.
Changes in the way customers shop and behave reached a tipping point and online/offline hybrids like click-and-collect, as well as mobile commerce dominated the Christmas shopping landscape. The clear winners were those who captured the omnichannel zeitgeist, like Next and John Lewis Partnership, whose click-and-collect saw a 61.8 per cent increase in orders on last year.
Amazon also announced a record-setting holiday season, with 426 items per second ordered worldwide on Cyber Monday. Amazon Prime, the annual membership program offering unlimited free Two-Day Shipping, attracted more than a million new customers around the world in the third week of December.
And that’s just the tip of the iceberg. The first six weeks of 2014 has seen announcements from Tesco and Waitrose, entering into partnership with Transport for
London to open grocery collection points at London underground stations. Stores are transforming – with a new innovation store in Preston for Morrisons and
a ‘technology playground’ from Verizon providing just a couple of examples. Apple and Amazon are making inroads into the mobile payment market. And Amazon continues to play the role of retail pioneer, with new fulfilment initiatives that leave many of the high street stalwarts in its wake.
Nowhere is this transformation clearer than in the new talents and capabilities that top teams need to thrive, flourish and steer retail brands to success in today’s market. It is time to remove vertical silos and improve integration through cross-functional teams. Omnichannel’s need for increased collaboration, and shared information from a single, centralised knowledge base, goes right to the heart of organisational design.
Marketing Land's latest publication of the "Enterprise Web Analytics Platforms 2015: A Marketer's Guide" examines the market for web analytics platforms and the considerations involved in implemention. The 37-page report reviews the growing market for web analytics platforms, plus the latest trends, opportunities and challenges.
Bricks and clicks, online and offline, mobile and good old-fashioned customer service are joining up. If ever proof was needed that omnichannel – a single view of the
customer, of sales and of the brand, regardless of channel – is driving new retailing, then Christmas 2013 was it.
Changes in the way customers shop and behave reached a tipping point and online/offline hybrids like click-and-collect, as well as mobile commerce dominated the Christmas shopping landscape. The clear winners were those who captured the omnichannel zeitgeist, like Next and John Lewis Partnership, whose click-and-collect saw a 61.8 per cent increase in orders on last year.
Amazon also announced a record-setting holiday season, with 426 items per second ordered worldwide on Cyber Monday. Amazon Prime, the annual membership program offering unlimited free Two-Day Shipping, attracted more than a million new customers around the world in the third week of December.
And that’s just the tip of the iceberg. The first six weeks of 2014 has seen announcements from Tesco and Waitrose, entering into partnership with Transport for
London to open grocery collection points at London underground stations. Stores are transforming – with a new innovation store in Preston for Morrisons and
a ‘technology playground’ from Verizon providing just a couple of examples. Apple and Amazon are making inroads into the mobile payment market. And Amazon continues to play the role of retail pioneer, with new fulfilment initiatives that leave many of the high street stalwarts in its wake.
Nowhere is this transformation clearer than in the new talents and capabilities that top teams need to thrive, flourish and steer retail brands to success in today’s market. It is time to remove vertical silos and improve integration through cross-functional teams. Omnichannel’s need for increased collaboration, and shared information from a single, centralised knowledge base, goes right to the heart of organisational design.
The last few years have been tough on the construction and real estate industries as construction
projects have been abandoned all over the world, with a high preponderance in the United States.
The economy continues to post high job losses, and though the employment outlook has improved
marginally, the wait-and-see attitude that has permeated the industry is likely to continue, with
recovery continuing at a slow pace.2
Developing Business
But just because “business is slow” doesn’t mean you can’t do something to improve the health of
your business. Innovation and motivation pay off. Construction firms can develop steady flows of
revenue by simultaneously addressing customer service and driving home fast, quality outcomes at
a competitive price.
In addition to actively managing your employees, assets, and ongoing projects, construction
executives need to be able to look to the future—gathering contacts, networking, nurturing potential
business relationships, and seeking additional clients is an important step in building that future.3 One
Phoenix-based construction company, Andale Construction, was able to go from a modest firm to an
organization managing two government projects with an $80 million budget because of the owner’s
determination, desire to learn, and ability to network and find out about opportunities such as those
offered to small businesses certified as “disadvantaged” by the U.S. Small Business Administration.
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CESBrian Solis
No predictions here...just 11 important trends that are shaping CX and marketing landscape in 2020 and beyond. Leading digital analyst, author and keynote speaker Brian Solis breaks down these trends to help brand executives, consultants and marketers think differently (and holistically) about operational and strategic investments in CX and marketing.
Brian admits that there are certainly more than 11 trends to follow, but in the context of this conversation, he focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the dots to native, end-to-end experiences.
Hire Brian as a speaker: briansolis.com/speaking
Work with Brian: briansolis.com/partner
About Brian: briansolis.com
Today we are beyond the point where big data is in the prototype stage. We are entering an era where automation, integration and end-to-end solutions need to be built rapidly to facilitate disruption. Companies need to architect a
platform for Big Data (and traditional data) analytics
Digital Transformation of the Guest Experience by Brian SolisBrian Solis
The digital transformation of the hotel guest experience will be a major competitive advantage for hoteliers according to this new report from Sabre Corporation (NASDAQ: SABR) in cooperation with Brian Solis.
In this new study, we investigate the market challenges facing the industry. We interviewed hotel executives from around the world to better understand the technology, challenges and trends that factor into their guest experience strategy. This report will ultimately guide you in architecting the modern guest experience.
What's Inside:
The modern guest experience blueprint
Behind the scenes + exclusive executive interviews of top hospitality brands
Challenges hospitality brands face + how to overcome them
What separates traditional brands from modern brands
Download this report to learn how you can lead change within your brand and how to overcome common hurdles including legacy systems and technologies, silos, inadequate customer journeys + outdated guest perspectives and UX.
The future of hospitality is clear: Customer experience is the make-or-break factor for hoteliers. Will it be your downfall or your competitive advantage?
Learn new ways that top performing sales professionals are adopting effective ways to use LinkedIn to reach their customers and build their professional brand
How can we engage with my consumers? How can we grow? How can we stay relevant? How can we be in the consumer’s mind? These are the recurrent questions in our minds quest to find better experiences and solutions. A true digital organization is always looking for new opportunities to engage with the customer. It looks for opportunities to interact and solve the needs of its clients by putting forth a value proposition.
In the Sentinel Report Q1 2017, we would like to answer them not in a proactive manner, but rather in a more futuristic way. we are talking about the importance of anticipating the need and creating a framework that allows forward thinking.
Make the future a present!
Corporate Insight is proud to unveil our fifteenth annual Mutual Fund Monitor – Advisor Awards, offering a broad benchmarking of the advisor websites across six key categories: Advisor Homepages, Literature Order Systems, Practice Management Resources, Multimedia, Commentaries & Thought Leadership and New or Improved Tools.
As in past years, we assign the Gold Medal to firms that present exceptional offerings within given categories. We award a Silver Medal for firms that offer similar value but lack some of the outstanding attributes and functions of the best offerings. We give the Bronze Medal to firms that offer a unique or noteworthy iteration but do not meet our highest standards for a given category
Thank you for taking the time to review my design portfolio. The pieces included in this portfolio are not a complete collection of my work, but they are a collection that represents my work and the diversity I can bring to the table based on my employer.
This research by Altimeter reflects the challenges related to transforming businesses in the era of digital. It is more about people and culture than technology.
Are your marketing efforts keeping up with the trends? Do you have any idea what's the best new thing in the digital sphere? Wonder no more as this compelling resource will help you trace the new digital footprints taking waves this 2015. Keep yourself in the loop of the latest frontier that makes marketers go gaga over.
The 2015 Digital Trends report, created in partnership with Econsultancy, discusses the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge. Take a look at what the marketing thought leaders across the globe are talking about. Be on the lookout for the latest buzzwords and trends directly from the pioneers.
Courtesy of Econsultancy and Adobe
The last few years have been tough on the construction and real estate industries as construction
projects have been abandoned all over the world, with a high preponderance in the United States.
The economy continues to post high job losses, and though the employment outlook has improved
marginally, the wait-and-see attitude that has permeated the industry is likely to continue, with
recovery continuing at a slow pace.2
Developing Business
But just because “business is slow” doesn’t mean you can’t do something to improve the health of
your business. Innovation and motivation pay off. Construction firms can develop steady flows of
revenue by simultaneously addressing customer service and driving home fast, quality outcomes at
a competitive price.
In addition to actively managing your employees, assets, and ongoing projects, construction
executives need to be able to look to the future—gathering contacts, networking, nurturing potential
business relationships, and seeking additional clients is an important step in building that future.3 One
Phoenix-based construction company, Andale Construction, was able to go from a modest firm to an
organization managing two government projects with an $80 million budget because of the owner’s
determination, desire to learn, and ability to network and find out about opportunities such as those
offered to small businesses certified as “disadvantaged” by the U.S. Small Business Administration.
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CESBrian Solis
No predictions here...just 11 important trends that are shaping CX and marketing landscape in 2020 and beyond. Leading digital analyst, author and keynote speaker Brian Solis breaks down these trends to help brand executives, consultants and marketers think differently (and holistically) about operational and strategic investments in CX and marketing.
Brian admits that there are certainly more than 11 trends to follow, but in the context of this conversation, he focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the dots to native, end-to-end experiences.
Hire Brian as a speaker: briansolis.com/speaking
Work with Brian: briansolis.com/partner
About Brian: briansolis.com
Today we are beyond the point where big data is in the prototype stage. We are entering an era where automation, integration and end-to-end solutions need to be built rapidly to facilitate disruption. Companies need to architect a
platform for Big Data (and traditional data) analytics
Digital Transformation of the Guest Experience by Brian SolisBrian Solis
The digital transformation of the hotel guest experience will be a major competitive advantage for hoteliers according to this new report from Sabre Corporation (NASDAQ: SABR) in cooperation with Brian Solis.
In this new study, we investigate the market challenges facing the industry. We interviewed hotel executives from around the world to better understand the technology, challenges and trends that factor into their guest experience strategy. This report will ultimately guide you in architecting the modern guest experience.
What's Inside:
The modern guest experience blueprint
Behind the scenes + exclusive executive interviews of top hospitality brands
Challenges hospitality brands face + how to overcome them
What separates traditional brands from modern brands
Download this report to learn how you can lead change within your brand and how to overcome common hurdles including legacy systems and technologies, silos, inadequate customer journeys + outdated guest perspectives and UX.
The future of hospitality is clear: Customer experience is the make-or-break factor for hoteliers. Will it be your downfall or your competitive advantage?
Learn new ways that top performing sales professionals are adopting effective ways to use LinkedIn to reach their customers and build their professional brand
How can we engage with my consumers? How can we grow? How can we stay relevant? How can we be in the consumer’s mind? These are the recurrent questions in our minds quest to find better experiences and solutions. A true digital organization is always looking for new opportunities to engage with the customer. It looks for opportunities to interact and solve the needs of its clients by putting forth a value proposition.
In the Sentinel Report Q1 2017, we would like to answer them not in a proactive manner, but rather in a more futuristic way. we are talking about the importance of anticipating the need and creating a framework that allows forward thinking.
Make the future a present!
Corporate Insight is proud to unveil our fifteenth annual Mutual Fund Monitor – Advisor Awards, offering a broad benchmarking of the advisor websites across six key categories: Advisor Homepages, Literature Order Systems, Practice Management Resources, Multimedia, Commentaries & Thought Leadership and New or Improved Tools.
As in past years, we assign the Gold Medal to firms that present exceptional offerings within given categories. We award a Silver Medal for firms that offer similar value but lack some of the outstanding attributes and functions of the best offerings. We give the Bronze Medal to firms that offer a unique or noteworthy iteration but do not meet our highest standards for a given category
Thank you for taking the time to review my design portfolio. The pieces included in this portfolio are not a complete collection of my work, but they are a collection that represents my work and the diversity I can bring to the table based on my employer.
This research by Altimeter reflects the challenges related to transforming businesses in the era of digital. It is more about people and culture than technology.
Are your marketing efforts keeping up with the trends? Do you have any idea what's the best new thing in the digital sphere? Wonder no more as this compelling resource will help you trace the new digital footprints taking waves this 2015. Keep yourself in the loop of the latest frontier that makes marketers go gaga over.
The 2015 Digital Trends report, created in partnership with Econsultancy, discusses the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge. Take a look at what the marketing thought leaders across the globe are talking about. Be on the lookout for the latest buzzwords and trends directly from the pioneers.
Courtesy of Econsultancy and Adobe
Marketing Automation Simplified via Oracle and EloquaFlutterbyBarb
What is Marketing Automation?
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
Marketers are leveraging the power of marketing automation to refine, target, and optimize program initiatives, including customizing content and automating communications. Marketing automation technology empowers marketers to improve their knowledge of buyer behavior and understand how it plays out in campaigns.
Keen to understand more on Oracle Marketing Cloud, how it plays an crucial insights for marketers within the organisation to add more revenue generating sparks to grow the company's business. Talk to us today to find out:
Name: Aaron
Company: Phincon Pte Ltd
Email: aaron.boo@phincon.com.sg
2013 03-05 competitive advantage of digital transformationMartin Hack
Digital maturity matters
It matters in every industry
And the approaches that digitally mature companies use can be adopted by any company that has the leadership drive to do so
The future is arriving quickly. Take action now to create your own digital advantage
Digital Experience: Are Brands Meeting Consumer Expectations?Dmytro Lysiuk
Digital Experience: Are Brands Meeting Consumer Expectations?
Econsultancy.com Ltd in association with Sitecore
Market Data / Supplier Selection / Event Presentations / User Experience Benchmarking / Best Practice / Template Files / Trends & Innovation
Skyword Digital Agency of the Future Full ReportSkyword Inc.
The Agency of the Future Report is based on interviews with leading digital agencies. Download the report for access to insights from 15 top digital agencies, and get access to information about the tremendous service delivery and business innovation taking place.
We asked interviewees for their take on the disruptive forces affecting digital marketers today. They told us in their own words about the specific challenges they face. Above all, they told us how these challenges are being addressed and overcome.
2023 Updated Top 5 List of Digital Marketing Agencies in Pratapgarh.pdfmarketonicindia1
If you’re searching for the best digital marketing agencies in Pratapgarh, you’ve come to the right spot. In this blog, They’ll reveal the latest 2023 list of the top 5 digital marketing agencies in Pratapgarh.
Digital Marketing in Canada, an IntroductionAlex Rascanu
Alex Rascanu delivered the "Digital Marketing in Canada, an Introduction" presentation on March 15, 2014 at the Summit 2014 conference, organized by the Rotman Commerce Marketing Association in Toronto. More details about the presentation: http://www.alexrascanu.com/digital-marketing-canada-introduction
ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers make better decisions about vendors. The first of this series is dedicated to bid management platforms, which help brands maximize the returns on their PPC, social media, and display advertising budgets.
The role of a bid management platform has changed significantly over the past decade, in line with the increased sophistication of the digital media industry. With over $90 billion spent on paid search in 2017, these software packages play a vital role in deriving maximum value from a brand’s digital media budget.
The core component of the ClickZ bid management vendor guide is our customer survey, which received over 1,600 responses.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5. IT’S ALL ABOUT
DIGITAL
VISIBILITY
diGital Visibility dRiVes outcomes,
liKe sales, Visits, awaReness,
inFluence & enGaGement.
rkg creates digital Visibility for brands
through paid search, seO, social media,
comparison shopping engine management
services and display advertising.
Find out how RKG can
help youR bRand win
in the digital world.
Contact us about your 2014
marketing objectives.
@rimmkaufman
info@rimmkaufman.com
rimmkaufman.com
RKG is a searCh and digital marketing agenCy that offers a full range of services,
including paid search, seO, social media, display advertising, and comparison shopping engine
management. rkg was ranked fastest growing search agency by advertising age in 2013.
9. Search
DelivereD Smarter
Search and social solutions that increase your brand IQ
Passion. Innovation. Partnership.
As the leading global search marketing agency, our staff has a passion for delivering great results. We have the
expertise to create innovative search, social media and content marketing programs. And most importantly, our
team strives to create long-lasting, solid partnerships that make it all happen.
That’s why we’ve taken great care to build an award winning, world-class team of digital advertising professionals
who know how to drive ROI for the world’s largest advertisers while managing diverse, intricate and holistic SEO,
SEM and social marketing programs. That’s why in the search and social media arena, we’re the eyes and the
ears for our clients, which enable us to help advertisers identify opportunities, increase performance and improve
return on ad spend.
That’s Covario. Search delivered smarter.
For more information visit covario.com or call 858.397.1500