Relational_Scaffolding_Model_of_Hybrid_Communication
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Presented at the 3rd International Conference on Communities and Technologies, Michigan State University, East Lansing, Michigan, June 28-30, 2007 Published in Steinfield, Pentland, Ackerman, and Contractor (eds.), Communities and Technologies 2007: Proceedings of the Third Communities and Technologies Conference, Michigan State University, 2007, London: Springer, 479-508.
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Km World 09 Pkm Wkshp Sbjh111609
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- 1. A Relational Scaffolding Model of Hybrid Communication Jens Meissner, Lucerne School of Business Harald Tuckermann, University of St. Gallen 3rd International Conference on Communities & Technologies Michigan, June 2007 Lucerne School of Business
- 3. A Relational Scaffolding Model of Hybrid Communication Wording: Scaffolding as a powerful metaphor (Woerner, Orlikowski, Yates, 2005) Epistemology: Relationships as sources of shared meaning and social reality (Gergen, Hosking, Dachler,…) Interest: Opposed to isolated research of Computer-mediated Communication (e.g. Griffith, Sawyer, Neele 2003)
- 6. Relational Scaffolding Model
- 8. „ Social Awareness“ A communication professional working in an insurance company, organized as a top-down hierarchy: “ [In our daily coffee breaks] we care for this interaction but they are not formal settings – they are informal talks. But we do care for business issues, too. Well, it’s a platform where we meet once or twice a day. One comes along the floor [he is pointing on the open door] - “Coffee!” and then we know now comes a phase of relaxation and to talk about things beyond the garden fence . We can deal with private issues – “my cat’s sickness” and such things. And I think, that is very important.” (Communication professional, B228)
- 9. „ Activation of Hierarchy“ A communication manager of the same company: “ For instance in Belgium: Even if you dial the direct number of anyone … you get anywhere except for the person you want to talk with. Within ten minutes this person is sick, on vacation or in a meeting. There I have to ask: Let they negate themselves or do they not know their business? When I really need information from a person I have no choice than to escalate the whole thing to the upper levels. To ask the CEO. Because I need the information for doing my work.” (Communication Manager, B138)