Here's a presentation for the civic leadership in The Shoals, Alabama. In it, I go through some rules of thumb that can help civic leaders understand how to transform their economy.

1. Guidebook to Transforming
the Shoals Economy

2. What will the Shoals look like in 2030?

3. We start our journey in an Oklahoma
City parking garage in 1993

4. Oklahoma City today
Photo by: Luke Barrett

8. The 75th largest metro…
…among the 10 fastest growing in
software and Internet technology

11. PaulRich
Mayor Governor

12. © 2008, Brian D. Thompson, UWM Research Foundation 10/6/08
Funds
Fluid Transport/
Civil & Ind. Engr.
Detection
Materials
Bioscience
Pumps/ Valves/
Components
Analysis/
Measuring/
Control
Water User
Consumer
Products
Treatment/
Processing/
Softening
Utilities
Funding Agencies
Academic Institutions
Private Sector
Public Sector
Milwaukee Water Cluster
DOE
EPA
NSF
USDA
DoD
NOAA/DOC
Interior
World Bank
Foundations
International
Partners
NIH
Greater
Milwaukee
Foundation
UWM
Marquette
UW-Madison
WATER Inst.
Chem & Biosci
School of Freshwater
Science
CEAS
Physics
MSOE
Fluid Power
Rapid Proto Center
M7/GMC
MMSD
City of
Milwaukee
DNR
UNDP
Federal
Government
Municipalities
Water Council
Pentair• Filtering & purification
GE
Badger Meter
• Water meters
• Meter reading systems
Procorp• Water reuse & softening
• Phosphate & radium removal
AO Smith
• Water heaters
Kohler
• Faucets
• Materials, coatings, plating
• Casting technology
Miller Coors• Intake quality, output quality
• Energy consumption
AquaSensors
Thermo Fisher
Scientific
Fall River
Great Lakes Water
• Water treatment equipment Advanced
Chemical Systems• Ind. wastewater treatment
CH2MHILL
• Engineering services
ITT
Sanitarie• Wastewater treatment
design
Flygt• pumps
SiemensJoy
Bucyrus
Veolia
• Water utilities
Environmental
Energy
Efficiency
Processing &
Treatment
Monitoring &
Detection

14. Rockford’s
Aerospace Cluster

15. Janyce Fadden | Rena Cotsones

16. Redesigning engineering
education | 50 universities

17. UNA is part of a national network
redesigning undergraduate
engineering education

18. Cleveland, 1950’s

21. Cleveland Rock Hall

24. Why are these people smiling?

25. Why are these people smiling?

26. Sunshine Coast Futures Conference, 2015

27. Our featured presenters:
High school students

28. You’ve got company
Strategic Doing workshops

29. What’s
Going On?

30. Thinking in New Ways

31. Behaving in New Ways

32. Doing in New Ways

33. We are sitting in the midst of a
really big transition…

34. Successful regions learn to link
and leverage their assets…

35. Build local, trusted
networks…promote
collaboration
But how?
Published 1996

36. The Good News:
We have cracked the
code on complex
collaboration

37. Rule 1: Understand the Game —
It’s Managing 3 Flows of Money

38. “Most regions have to
fight global competition.
Like it or not, that is the
reality, and it won't go
away.”
David Morgenthaler,
Founding Partner,
Morgenthaler Ventures

39. “Increase the volume of
Good Money, increase
the velocity of Neutral
Money, and reduce the
flow of Bad Money.”
David Morgenthaler,
Founding Partner,
Morgenthaler Ventures

40. Rule 2: Focus on Your Civic Economy —
Your Market Economy Will Follow

41. Our civic economy includes activities
and investments that are publicly
valuable but not privately profitable

42. The architects of our civic economy

43. Rule 3: Follow the Simple, But Not Easy
Rules of Complex Collaboration

46. Rule 4: Define New Opportunities by Linking
and Leveraging Your Assets

47. Increasing returns
from linking and
leveraging

48. Rule 5: Develop a Portfolio of Investments to
Build a Foundation for What’s Next

49. An easy way to map your investments
Brainpower Innovation
Networks
New Narratives
and Policies
Quality,
Connected
Places
Collaboration
Strategic
Doing

51. Rule 6: Do the Doable

52. “Do the Doable”

53. "Without energetic
execution, nothing gets
accomplished."
David Morgenthaler,
Founding Partner,
Morgenthaler Ventures

54. Rule 7: Press On, Regardless

55. “Press On, Regardless”

56. Build networks of the willing. Engage the
Pragmatists and don’t worry about the Soreheads

57. Some last words before you start your
journey…

58. The foundation for
what’s next in the
Shoals was set
70+ years ago

59. Hill Leavitt: Solar
paneled charging
stations
Shoals Big Idea
Competition

60. Focus on the needs
of our customer…

61. The Future…
is Wide Open

62. Thank you
Ed Morrison | edmorrison@purdue.edu
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