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Harley-Davidson Europe Ltd.
           Oxford Business Park North, 6000 Garsington Road. Oxford, OX4 2DQ. England.
                 Switchboard: +44 (0)870 8501903 Facsimile: +44 (0)870 850 2003




  Re: Mohsin Basharmal
  1 Month Industry Placement May 2010




  Mohsin Basharmal worked for one month for Harley-Davidson Europe Ltd between 12
  April 2010 to 12 May 2010.

  Mohsin was involved in a number of tasks and projects during his 1 month placement at
  Harley-Davidson Europe Ltd. These included;
  • Familiarising with the office environment and the Harley-Davidson culture including
     induction meetings with various Finance, Marketing Communications, Strategic
     Planning, HR. and Owner Experience colleagues.
  • Inducted into the Market Research process flow, from the identification of the
     Learning Objectives through to the competitive pitch process, selecting methodology
     and results analysis.
  • Involvement in brainstorming sessions with the H-D Originals working group to
     define Learning Objectives for a new Consumer Research study.
  • Coordinated invoice payment and supplier set-up within an SAP environment.
  • Designing several new motorcycle product concepts using various influences
     including Consumer Research results, and past and current Harley-Davidson styling
     language. These concepts were included in meetings with head office Styling
     depaltment staff.
  • Working with Harley-Davidson staff from across Europe at the Harley Owners Group
     event at St Tropez, France. At this event Mohsin helped setup and run the Custom
     Bike Show.

  Mohsin was a pleasure to have working with us and we wish him every success for his
  future.


cfW°cerelY
  Laura Hendy
  HR.Generalist
  01865719096

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Reference from Harley Davidson

  • 1. Harley-Davidson Europe Ltd. Oxford Business Park North, 6000 Garsington Road. Oxford, OX4 2DQ. England. Switchboard: +44 (0)870 8501903 Facsimile: +44 (0)870 850 2003 Re: Mohsin Basharmal 1 Month Industry Placement May 2010 Mohsin Basharmal worked for one month for Harley-Davidson Europe Ltd between 12 April 2010 to 12 May 2010. Mohsin was involved in a number of tasks and projects during his 1 month placement at Harley-Davidson Europe Ltd. These included; • Familiarising with the office environment and the Harley-Davidson culture including induction meetings with various Finance, Marketing Communications, Strategic Planning, HR. and Owner Experience colleagues. • Inducted into the Market Research process flow, from the identification of the Learning Objectives through to the competitive pitch process, selecting methodology and results analysis. • Involvement in brainstorming sessions with the H-D Originals working group to define Learning Objectives for a new Consumer Research study. • Coordinated invoice payment and supplier set-up within an SAP environment. • Designing several new motorcycle product concepts using various influences including Consumer Research results, and past and current Harley-Davidson styling language. These concepts were included in meetings with head office Styling depaltment staff. • Working with Harley-Davidson staff from across Europe at the Harley Owners Group event at St Tropez, France. At this event Mohsin helped setup and run the Custom Bike Show. Mohsin was a pleasure to have working with us and we wish him every success for his future. cfW°cerelY Laura Hendy HR.Generalist 01865719096