Re-Edge - LinkedIn & Social Media - Adam Franklin-compressed.pdf
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This document discusses the importance of using social media for real estate professionals. It notes that trust is a key factor for clients and that social media can help build trust. Several case studies are presented showing how real estate agents have used social media successfully to generate leads and listings. Tips are provided such as sharing behind-the-scenes photos, engaging with followers, and collecting email addresses which are more valuable than social media followers. The document also provides advice on how to respond to both positive and negative feedback on social media.
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Re-Edge - LinkedIn & Social Media - Adam Franklin-compressed.pdf
- 1. LinkedIn & Social Media for Real Estate Professionals
- 2. Tweet Tweet!
- 3. Tweet Tweet!
- 5. Tweet Tweet!
- 6. Tweet Tweet!
- 7. Tweet Tweet! No time I don’t know what to say It doesn’t work Negative comments It’s spammy
- 8. 8 “Trust is the biggest factor in choosing an agent or property manager” Source:
- 9. Yet it’s a low trust profession!
- 10. Trust is amplified with social media! Good news…
- 11. 62% of people trust a brand’s social media more than its advertising Source: Edelman Trust Barometer Good news…
- 12. Digital Landscape for Real Estate Professionals
- 19. Dream 1000 & 100 Disciples
- 20. People want to follow a leader
- 21. Devoted to the outcome…
- 22. Find your Dream 1000 Open homes Facebook groups Personal network RP Data
- 23. How to utilise your social media content
- 25. Tweet Tweet!
- 26. Tweet Tweet!
- 27. Tweet Tweet!
- 28. Tweet Tweet!
- 29. 29 Shares pics to stays top of mind He’s likeable & human which amplifies TRUST…! CASE STUDY: Real estate agent, Nicholas Given @raywhite_nicholasgiven
- 30. 30 Took this photo on his iPhone Posted to it Instagram & Facebook @raywhite_nicholasgiven CASE STUDY: Real estate agent, Nicholas Given
- 31. 31 Got a private message (…from someone he wouldn’t usually have seen, spoken to or met with) CASE STUDY: Real estate agent, Nicholas Given @raywhite_nicholasgiven
- 32. 32 RESULT: Got the listing Sold for $1.3M, one week later CASE STUDY: Real estate agent, Nicholas Given @raywhite_nicholasgiven
- 33. Pro Tip: Give clients to the tools to promote you
- 34. Google #BetterBizSummit Instagram Stories: Show people behind the scenes
- 35. Tweet Tweet! get to ‘like’ you ‘feature people’
- 40. Share Show Teach Give Behind the scenes Life outside real estate Results/ Sales Listings Rentals Testimonials Guides Market reports Tools Suburb updates Personal stories Photos Tips Insights Answer questions Local heros Marketing a property Local area Trends Awards
- 41. Tweet Tweet! Ideas & Action Items
- 42. Tweet Tweet! Ideas & Action Items
- 43. Social Media Leads to Email & Phone & DMs
- 44. Content DMs
- 46. Email is a much better asset than social media
- 49. You rent social media. You own email & phone!
- 50. You rent social media. You own email & phone!
- 53. Social Strategy - Intermediate
- 54. Positive review
- 55. Positive review - reply!
- 58. Framework to respond to social media comments 1. Positive 2. Neutral 3. Negative - Respond 4. Negative - Ignore 5. Negative - Delete 6. Crisis!
- 60. All my marketing templates!
- 62. Email: adam@bluewiremedia.com.au Subject: Templates Message: Bluewire News “No, thanks” = No Bluewire News adam@bluewiremedia.com.au
- 63. 63
- 65. Adam Franklin adam@bluewiremedia.com.au 0424 329 132 bluewiremedia.com.au linkedin.com/in/adamfranklin/ m.me/AdamCFranklin Thank you.