2. What is reddit?
• Social/News/Image Website/Community(s)
• Thousands of subreddits for thousands of topics
• It’s whatever you want it to be.
3. Financial info
• Approximate Networth
– $50 Million to $700 Million
• Low amounts of revenue
– Revenue based on ads
– But now there’s also Reddit Gold
4. History of company
• Founded June 2005
– By Steve Huffman and Alexis Ohanian
• Bought in 2006, for less than $5 million
– by Condé Nast
• Split from Condé Nast in September 2011
– now subsidiary of Advance Publications
5. What’s Hot?
• December 2010
– 829 Million Pageviews
• December 2011
– 2.07 billion Pageviews
– 35 million Unique Visitors
• 2012 Totals
– 37 Billion Pageviews
– 400 Million Unique Visitors
– 30 Million Posts
6. Secret Sauce
• User generated content
• Voting system
– The Hive Mind at work
• Content Personalization
• Subreddit Independence
