1. Kevin Jasker

2. What is it?
• $99 personal genetic profile
• Spit in tube -> Ancestry/Health Profile

3. How it Works
• NOT Genome
Sequencing
• Illumina Gene Chip
• Only screens relevant
genes

4. Financials
• Venture funded – $102 Million
– $50 Million Series D in 2012
• 200,000 Users = ~ $20,000,000 Revenue
• Long-term Revenue Model - Gene Patents

5. History
• Founded in 2006
• Co-founder – Anne Wojcicki (Sergey’s wife)
• Price-
– 2007: $999 - 17 “reports”
– 2012: $99 - 244 “reports”

6. Secret Sauce
• Scale
• Personalized Information, displayed well
• Surveys

7. What’s Hot?
• 82,000 new
users in 2012
• API
• Website

8. Story

9. Story 2
• 70% Environment, 30% Genes
• Association for Molecular Pathology v. Myriad
Genetics

10. Competition
• Pathway Genomics - Physicians
• Navigenics - Out of business
• Academia/Biotech

11. Prediction
• Success
– Weathered the storm
– Mountains of Data
– Cost/run will continue to decrease