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Reddit is a user-based website founded in 2005 that averages over 112 million monthly users. It allows users to join subreddits about various topics and has over 7,465 subreddits with more than 100 members each. While Reddit faces little direct competition due to its unique platform, marketers must be careful in how they engage users as the community is predominantly intelligent and educated, trusting community reviews over traditional marketing.
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Blogger
Blogger was co-founded in 1999 and was later bought by Google in 2003. It remains one of the most popular blogging platforms due to its free and easy-to-use interface, though it offers fewer customization options than WordPress. While Blogger is best for casual bloggers due to its simplicity, many professional or business bloggers prefer WordPress because it allows full content ownership and more flexibility through thousands of plugins and templates. The future of Blogger remains uncertain as many view it as an introductory platform before transitioning to paid hosting and tools.
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Pinterest
Pinterest is a social networking site that allows users to create digital pinboards to collect and share images and videos. It has over 70 million users worldwide, most of whom are female and between the ages of 25-54 earning $25k-$75k annually. Founded in 2010, Pinterest provides opportunities for global growth and appealing to male users through advertising. However, new social media and copyright issues pose threats. The document discusses strategies for businesses to use Pinterest for marketing, including boosting traffic, awareness, and customer engagement. It also provides tips for personal use and notes examples of how top brands utilize Pinterest.
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Linkedin
LinkedIn is a social media platform for professional networking. It allows users to connect with colleagues and find new jobs or business opportunities. Users create profiles resembling online resumes to showcase their careers, experiences, skills, and achievements. Common users include executives, business owners, managers, and professionals from Fortune 500 companies. Since launching in 2003, LinkedIn has grown to over 225 million users and is a popular site for job searching and recruiting.
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The document discusses the Dove Campaign for Real Beauty, which aims to broaden the definition of beauty and improve women's self-esteem. The campaign uses television, print ads, billboards, and videos. Research includes surveys and studies on societal standards of beauty. Dove communicates through social media like Facebook and Twitter to engage with users and spread their message of inclusiveness and empowerment in an interactive way. The campaign has been successful, winning awards and gaining engagement through viral videos and hashtags promoting a diverse range of beauty.
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Blogger
Blogger was co-founded in 1999 and was later bought by Google in 2003. It remains one of the most popular blogging platforms due to its free and easy-to-use interface, though it offers fewer customization options than WordPress. While Blogger is best for casual bloggers due to its simplicity, many professional or business bloggers prefer WordPress because it allows full content ownership and more flexibility through thousands of plugins and templates. The future of Blogger remains uncertain as many view it as an introductory platform before transitioning to paid hosting and tools.
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Pinterest is a social networking site that allows users to create digital pinboards to collect and share images and videos. It has over 70 million users worldwide, most of whom are female and between the ages of 25-54 earning $25k-$75k annually. Founded in 2010, Pinterest provides opportunities for global growth and appealing to male users through advertising. However, new social media and copyright issues pose threats. The document discusses strategies for businesses to use Pinterest for marketing, including boosting traffic, awareness, and customer engagement. It also provides tips for personal use and notes examples of how top brands utilize Pinterest.
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Reddit is a user-based website founded in 2005 that averages over 112 million monthly users. It allows users to join subreddits about various topics and has over 7,465 subreddits with more than 100 members each. While Reddit faces little direct competition due to its unique platform, marketers must be careful in how they engage users as the community is predominantly intelligent and educated, trusting of community reviews.
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This document contains 4 links to articles about social publishing on various platforms. The first link discusses analytics on social publishers and their presence on the web. The second link provides information on best practices for personal blogs. The third link offers examples of using video sharing sites like YouTube to publish content virally. The final section lists the sources cited.
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Miller.clark.mktpresentation4 morris.doc (1)
The document discusses the horizontal revolution in social media and how it has led to the rise of social communities, social publishing, social commerce, and social entertainment. It provides examples of popular social platforms for each category, such as LinkedIn for social communities and League of Legends for social entertainment. The document also encourages users to check their social media status and engage with others by liking, commenting on, or sharing posts.
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The Horizontal Revolution- Summary of Presentation_MKTG 338-002
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Snapchat is a mobile app that allows users to send photos and videos (snaps) that disappear after being viewed for 1 to 10 seconds. It has over 400 million daily messages and is most popular among 13 to 23 year olds. Snapchat tracks users' top friends and displays them as "Best Friends." The impermanent nature of snaps and ability to screenshot promote both connection and risky behavior on the platform. Businesses are beginning to use Snapchat for advertising through coupons, giveaways and previewing new products. With growing advertising opportunities and a trendsetting user base, Snapchat is positioned for continued future impact and growth.
Sound cloud
SoundCloud is a social media platform for sharing audio content that was founded in Berlin, Germany in 2008. It allows users to upload, share, and discover audio including music and other sounds. With over 200 million registered and non-registered users, SoundCloud has become one of the largest social music platforms and is sometimes referred to as the "YouTube of audio". In 2014, SoundCloud received funding from investors to continue growing its business and developing new features.
8tracks presentation1
8tracks is an internet radio and social networking website launched in 2008 that allows users to create playlists of at least 8 tracks that can be shared publicly or privately. It has over 5 million active users, one third of which access the site via mobile. Users can browse playlists created by others, make their own, and interact by liking and commenting on playlists. The document discusses 8tracks' features and user experience, how it differs from algorithmic music services, strategies for monetization through advertising and sponsorships, and opportunities for further growth.
Reddit 2
Reddit is a user-based website founded in 2005 that averages over 112 million monthly users. It allows users to join subreddits about various topics and has over 7,465 subreddits with more than 100 members each. While Reddit faces little direct competition due to its unique platform, marketers must be careful in how they engage users as the community is predominantly intelligent and educated, trusting of community reviews.
Pandora
Pandora is a music streaming and recommendation service launched in 2005. It analyzes songs using the Music Genome Project which examines over 450 musical characteristics of each song. Listeners can provide feedback on songs to refine recommendations. Pandora has a free ad-supported tier and a paid ad-free Pandora One subscription. It offers personalized radio stations accessible on many devices. The platform sees continued growth in active users and listening hours each year.
You tube
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The Horizontal Revolution- Summary of Presentation_MKTG 338-002
The Horizontal Revolution- Summary of Presentation_MKTG 338-002
- 2. * *Reddit is infamously known as the front page of the internet. *Completely user based. *Appeals to any type of user. *Subreddits
- 3. * *Founded in June 2005 *Steve Huffman and Alexis Ohanian *Averages 112 million monthly unique views, almost 5.46 billion overall average views (as of February 2014) *Number of subreddits with over 100 subs = 7,465 *2.89 million redditors
- 4. * *Reddit doesn’t have an immediate threat due to the uniqueness of the platform. *4chan *Stumble Upon *Oppertunities *Matketing *Smart consumer *Must market very carefully
- 5. *
- 6. * *Every community has it’s odd balls *Tags to look out for *NSFW (Not Safe for Work) *Others which don’t need to be discussed. *Cool Infographic
- 7. * *Many businesses are on Reddit, but it’s not them using it. It’s the users creating a subreddit about them. *Ex. Microsoft, Apple, Marvel
- 8. * *Userbase is predominantly intelligent. *Educated users who care about what they are being sold. *Community Reviews that are to be trusted. *Marketing would need to be executed intelligently.
- 9. *