This is the presentation given to the media on Redbeacon's new Friendly Advice feature that allows users to invite their Facebook friends to give advice on which service professional to choose for their job. It also announces Redbeacon's strategic partnership with BigTent, a leading provider of parents clubs websites.

1. Redbeacon Launch Event March 10, 2010 Connecting consumers with the best service providers to meet their needs

3. Some Early Learnings

5. Organization EndorsementsPartnership Announcement Q&A

6. A Brief History of Redbeacon 3/10/2010 | 3 Enabled service requests in SF Redbeacon Social Launch Enabled service requests throughout Bay Area Redbeacon Founded 1,000 service providers enrolled First Partner Integration Milestone Nov 08 Sep 09 Oct 09 Dec 09 Mar 10 Product development Launch Register service providers Learn and iterate Scale Phase

7. Customers Service providers 1 Customer submits a job request Matching engine finds best service providers 2 The job is scheduled 4 3 Customer reviews quotes and selects a service provider 5 Selected service providers are invited to quote March 10, 2010 | 4 How Redbeacon Works

8. What Distinguishes Redbeacon Sophisticated matching engine* alerts professionals best suited for job (No search results, no public job posts) Consumers see actual price quotes for their jobs Detailed profiles help consumers decide who to pick Appointments can be scheduled online 3/10/2010 | 5 * Patent pending

9. March 10, 2010 | 6 First Lesson Learned There is no chicken and egg problem Signing up service providers is easy. Matches per Job Quotes per Job Jobs receiving price quotes

13. March 10, 2010 | 9 Second Lesson Learned Consumers and service providers need to communicate Before, during, and after the job.

18. What We’re Announcing 3/10/2010 | 15

20. We enable this on Redbeacon by allowing your Facebook friends to vote and comment on service provider options

21. Your friends can also recommend additional service providers for the job

23. Friendly Advice 3/10/2010 | 18 1. Redbeacon posts to consumer’s Facebook Wall

24. Friendly Advice 2. Friends vote and comment on user’s choices Offers to choose from Voting buttons Leave comments Other people’s opinions

25. Friendly Advice 2a. Friends can also recommend their own service providers John Doe 555-555-5555 Redbeacon then notifies service provider about the job! john@handyhands.com I’ve used John for years. He does top quality work.

26. Friendly Advice 3. Consumers can see their friends’ opinions

27. Friendly Advice 4. When friends vote, it’s shared to their Facebook too Theoretical Example Action Potential Exposure Consumer posts job (consumer has 500 FB friends) 5 friends give advice on the job (each friend has 500 FB friends) 500 people 2500 people Viral

28. Why We Think This Will Work 3/10/2010 | 23 Fluent: The Razorfish Social Influence Marketing Report Full study at http://www.slideshare.net/razorfishmarketing/fluent-the-razorfish-social-influence-marketing-report

29. Why We Think This Will Work What people ask and answer in their online social networks (Survey of 624 people) “ People often turn to their friends, families, and colleagues when they have questions ” What Do People Ask Their Social Networks, and Why? A Survey Study of Status Message Q&A Behavior Full study at http://people.csail.mit.edu/teevan/work/publications/papers/chi10-social.pdf

31. 16,000 service professionals in SF Bay Area aloneOrganizations include

32. Redbeacon Distribution Strategy Reach target consumers on websites they already visit Leverage trusted ties for recommendations and endorsements Many partnerships will be announced soon, but the first one is... 3/10/2010 | 26

33. Partnership Announcement 3/10/2010 | 27

34. Who is BigTent? 3/10/2010 | 28 The leading platform for trusted parenting groups across the country Allows Redbeacon to reach the critical Moms demographic and provides a valuable new service to BigTent members BigTent is launching Redbeacon services to 100+ of its most influential and trusted community groups in the Bay Area

35. March 10, 2010 | 29 Redbeacon’s Integration Into BigTent Group Buzz Page

36. March 10, 2010 | 30 Redbeacon’s Integration Into BigTent Within Reviews & Classifieds Search Results

37. March 10, 2010 | 31 Redbeacon’s Integration Into BigTent Triggered by keywords in group forums

38. March 10, 2010 | 32 The BigTent Experience on Redbeacon Cobranded Request Services Page Service Provider Endorsements Page

39. March 10, 2010 | 33 BigTent Experience on Redbeacon We then show the number of endorsements given by members of their group

40. What it all Means We provide all the information needed to choose the bestlocal service professional for the job Recommendations of friends and family Endorsements from web communities Professional memberships Price quotes Appointment times Ratings and reviews We leverage the social web to Build trust via our users’ social connections through Friendly Advice Be present in our users’ online communities through partnerships

41. Questions and Discussion THANK YOU! Ethan Anderson ethan@redbeacon.com Laney Whitcanack laney@bigtent.com Redbeacon Press Center: http://redbeacon.com/about/press March 10, 2010 | 35