Great video content has become a must-have for every tourism marketing, and especially for operators of Tours, Activities & Attractions. This hands-on session walks through the essential tenets of effective video marketing to reach those all-important mobile shoppers and bookings, and provides a practical roadmap to get you creating compelling, mobile-friendly videos to win more business and grow your bookings.

3. WHAT YOU WILL LEARN

4. WHAT YOU WILL LEARN
1. Why video is so important
2. Video ideas on any budget
3. Creating a Content Pyramid from one video

5. ABOUT CHRIS TORRES
Over 26 years of brand development and marketing experience.
Past 11 years running a marketing agency focused on tourism.
Work with some of the worlds biggest brands including Julía
Travel and Gray Line, the oldest and largest sightseeing
company in the world.
This has allowed me to gain real life insights into what makes a
tourism business or destination successful.

6. A true story…

10. WHY VIDEO IS SO IMPORTANT

11. WHY VIDEO IS SO IMPORTANT
Builds Brand Reputation

12. WHY VIDEO IS SO IMPORTANT
Builds Lasting Relationships

13. WHY VIDEO IS SO IMPORTANT
The average user watches
32 videos per month online

14. WHY VIDEO IS SO IMPORTANT
79% of travellers will search
YouTube for ideas
67% of those travellers have yet
to select a destination

15. WHY VIDEO IS SO IMPORTANT
Consumers process information
with video 60,000 times faster
than written form

16. VIDEO IDEAS ON ANY BUDGET

17. Film on your Smartphone
VIDEO IDEAS ON ANY BUDGET
SMALL BUDGET OPTION

19. VIDEO ON ANY BUDGET
Use tourist/customer videos
SMALL BUDGET OPTION

21. VIDEO ON ANY BUDGET
Hire An Expert
MEDIUM-LARGE BUDGET OPTION

23. VIDEO ON ANY BUDGET
Use a Mixture of all these methods

24. IDEAS TO TAKEAWAY

25. IDEAS TO TAKEAWAY
Create an video series with tour guides
Itinerary videos
Destination videos
Expert video series
Customer videos

26. CREATING A CONTENT PYRAMID
Create 65 pieces of content from one video

27. 2-3 min video

28. Two 1 min video Two 30 sec video x5 15 sec video
2-3 min video

29. x5 Stills/Quotes x5 Meme’s/Animated Gifs
Two 1 min video Two 30 sec video x5 15 sec video
2-3 min video

30. Audio Podcasts
x5 Stills/Quotes x5 Meme’s/Animated Gifs
Two 1 min video Two 30 sec video x5 15 sec video
2-3 min video

31. STORY… STORY… STORY

32. STORY… STORY… STORY

33. THANK YOU
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