"Recommended: How to Sell Through Networking and Referrals" was published in July 2011 by Financial Times Prentice Hall.
Here's what readers have to say about the book...
1. “This book offers no nonsense, straightforward and practical advice to any business which needs to boost its sales. Leads generated through referrals tend to be the most likely to convert to business, making this book an essential tool for any salesperson.” Dr. Tony Alessandra, author of Collaborative Selling and The Platinum Rule
2. “It's a source of inspiration. While reading it I had to keep a notebook and pen near me as ideas how to approach people to receive referrals kept popping into my head constantly. I've read this book twice already, and I keep returning to it, each time finding new ideas and tips to increase number of referrals.” Inga Deksne Motivational Coach Amazon review
3. "Recommendedis a practical guide that reinforces concepts that, if practiced, will lead to a more focused approach in cultivating referrals. Andy does a great job in dispelling the myth that salesmen need to pitch at every opportunity, instead emphasising the role of relationship building in strong referral generation." Erich Gerth Executive Director, CEO Global Business Development Aviva Investors
4. “This book contains some of the best strategies I've seen for attracting more referred clients into your business I've been steadily working through the techniques detailed and have already networked my way into several large organisations where previously I didn't think I'd ever get a foot in the door. ” Hannah McNamara Amazon review
5. “This book shows you how to build a golden chain of referrals that enable you to sell more, faster and easier than ever before.” Brian Tracy Co-Author, New York Times Best Seller Now, Build a Great Business!
6. “Here is the really sickening thing: the system actually works in the real world that exists beyond the pretty pages of a book. I now feel sick about all the new business opportunities that I have politely ignored over the years. For the continued health of any business, this book is only as important as oxygen.” Graham Amazon review
7. "A powerful network is essential for any successful business and Andy is the King of the Networking scene. His new book is a must-read if you are serious about building your tribe of followers and enjoying the rewards that network can then offer you." Rachel Elnaugh, Entrepreneur, BBCTV 'Dragon' and Award Winning Business Mentor
8. “I thought I knew quite a lot about networking and getting referrals, but I was only a few pages into Recommended before I realised that I'd barely scratched the surface. I realised I'm missing lots of opportunities and, as I get all my business from networking (on and offline), I really started paying serious attention! Absolutely brilliant, Andy!” Lesley Morrissey Amazon review
9. “What’s so good about this book is that it’s based on Andy’s own experience and practice. Powerful referrals are the foundation for any successful business and this is a practical guide to both receiving and giving high quality introductions. Everything that Andy has done for Big Issue Invest demonstrates that he really walks his talk.” Nigel Kershaw OBE CEO, Big Issue Invest Group Chairman, The Big Issue Company Ltd
10. “This book is excellent: it offers pragmatic and easy to follow advice on how to be referred and grow your business via your network. Andy offers refreshing advice on how to build a solid referral strategy, how to leverage and grow your network and how to be referred by others in the best way. ” B. Isabella Amazon review
11. “Developing your network is a pre-requisite of any successful businessperson. In this book Andy delivers some tried and tested techniques that anyone can use, to increase their sphere of influence and ultimately the profile of themselves as an individual or as a business. A must read.” Phil Jones UK Sales & Marketing Director Brother UK
12. “If you are interested in generating more business for you or your company then this book is a must read. It's a very easy read and sets out the strategies in a simple and easy to understand way. It is not full of business jargon and soundbites but really useful and easy to implement ideas, ideal for someone like me who works in a industry where business jargon is not the norm.” Stuart Amazon review