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SmartVideo Summit 2014 – Recipe for SmartVideo Program Success
The document discusses best practices for achieving success with a SmartVideo program. It recommends maximizing potential viewer volume by delivering videos through multiple channels like email, IVR systems, and call centers. It also stresses the importance of personalizing videos based on viewer data to increase engagement rates. Metrics from sample programs show higher completion rates, action rates, and improved perceptions when viewers engage with personalized SmartVideos across different delivery channels.
