Reception theory
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Audience reception theory suggests that when a media producer creates a text, they encode it with a intended message or meaning to convey to audiences. However, audiences do not always decode and understand the message correctly. There are three types of audience readings: dominant, where the audience understands the message as intended; negotiated, where the audience accepts, rejects, or refines parts of the message; and oppositional, where the audience recognizes but rejects the dominant meaning for their own reasons.
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Reception theory examines how audiences receive and interpret media texts. It proposes that media producers encode messages in texts but audiences can decode them in different ways - either correctly understanding the intended message, rejecting it, or misunderstanding it. Stuart Hall identified three types of audience decoding: dominant, where the message is understood as intended; negotiated, where the audience refines the message based on their own views; and oppositional, where the audience understands but rejects the dominant message.
reception theory
Stuart Hall's reception theory examines how meaning is constructed in media texts and decoded by audiences. It recognizes that a text's producer encodes an intended meaning, but audiences can decode it in three ways - a dominant/preferred reading where they agree with the intended meaning, a negotiated reading where they both agree and disagree with certain aspects, or an oppositional reading where they completely reject the dominant meaning. Hall argued that media appears to reflect reality but actually constructs it, and that audiences' perceptions are shaped by their dominant ideologies when decoding texts.
Audience Theory
A2 Media Studies Audience Theory Research.
Disclaimer: Information collated from the work of KippMajors.
Audiance reception theory
Stuart Hall developed encoding/decoding theory to explain how audiences receive media messages differently based on their own experiences and viewpoints. Encoding refers to how media producers develop messages, while decoding is how audiences interpret and make meaning from those messages. Hall argued that the intended meaning is not fixed, as audiences can decode messages in preferred, negotiated, or oppositional ways depending on their sociological factors. Examples like Disney princess films often elicit a preferred reading where the audience agrees with the producer's encoding, while the Teletubbies television show decoding led to some oppositional readings that disagreed with the initial encoding.
Audience reception theory
The document discusses different theories of audience reception, including the effects model which argues media has negative influence over passive audiences, and the uses and gratifications model which argues audiences actively use media for their own gratification. It focuses on audience reception theory developed by Stuart Hall, which proposes that media producers encode meanings in texts, while audiences can decode them in three ways: dominant/preferred if they agree with the producer's meaning, negotiated if they refine elements based on prior views, or oppositional if they recognize but reject the dominant meaning.
Reception theory
Reception theory proposes that media texts are encoded with meanings by their producers but are decoded by audiences in potentially different ways. Audiences may decode meanings in the dominant way intended by producers. However, audiences may also negotiate meanings that only partially align with producers or take oppositional positions that reject producers' meanings. Factors like life experiences, beliefs, age, culture, gender affect how audiences decode meanings.
Audience theory
There are three main theories of audience:
1. The Effects Model sees audiences as passive recipients of media messages that directly influence them.
2. Uses and Gratifications Model views audiences as active, using media to fulfill needs like diversion, identity, and catharsis.
3. Reception Theory proposes audiences can decode meanings differently - agreeing with, negotiating, or opposing the producer's intent.
reception theory
Stuart Hall's reception theory examines how meaning is constructed in media texts and decoded by audiences. It recognizes that a text's producer encodes an intended meaning, but audiences can decode it in three ways - a dominant/preferred reading where they agree with the intended meaning, a negotiated reading where they both agree and disagree with certain aspects, or an oppositional reading where they completely reject the dominant meaning. Hall argued that media appears to reflect reality but actually constructs it, and that audiences' perceptions are shaped by their dominant ideologies when decoding texts.
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Untitled (2)
Reception theory examines how audiences receive and interpret media texts. It proposes that media producers encode messages in texts but audiences can decode them in different ways - either correctly understanding the intended message, rejecting it, or misunderstanding it. Stuart Hall identified three types of audience decoding: dominant, where the message is understood as intended; negotiated, where the audience refines the message based on their own views; and oppositional, where the audience understands but rejects the dominant message.
reception theory
Stuart Hall's reception theory examines how meaning is constructed in media texts and decoded by audiences. It recognizes that a text's producer encodes an intended meaning, but audiences can decode it in three ways - a dominant/preferred reading where they agree with the intended meaning, a negotiated reading where they both agree and disagree with certain aspects, or an oppositional reading where they completely reject the dominant meaning. Hall argued that media appears to reflect reality but actually constructs it, and that audiences' perceptions are shaped by their dominant ideologies when decoding texts.
Audience Theory
A2 Media Studies Audience Theory Research.
Disclaimer: Information collated from the work of KippMajors.
Audiance reception theory
Stuart Hall developed encoding/decoding theory to explain how audiences receive media messages differently based on their own experiences and viewpoints. Encoding refers to how media producers develop messages, while decoding is how audiences interpret and make meaning from those messages. Hall argued that the intended meaning is not fixed, as audiences can decode messages in preferred, negotiated, or oppositional ways depending on their sociological factors. Examples like Disney princess films often elicit a preferred reading where the audience agrees with the producer's encoding, while the Teletubbies television show decoding led to some oppositional readings that disagreed with the initial encoding.
Audience reception theory
The document discusses different theories of audience reception, including the effects model which argues media has negative influence over passive audiences, and the uses and gratifications model which argues audiences actively use media for their own gratification. It focuses on audience reception theory developed by Stuart Hall, which proposes that media producers encode meanings in texts, while audiences can decode them in three ways: dominant/preferred if they agree with the producer's meaning, negotiated if they refine elements based on prior views, or oppositional if they recognize but reject the dominant meaning.
Reception theory
Reception theory proposes that media texts are encoded with meanings by their producers but are decoded by audiences in potentially different ways. Audiences may decode meanings in the dominant way intended by producers. However, audiences may also negotiate meanings that only partially align with producers or take oppositional positions that reject producers' meanings. Factors like life experiences, beliefs, age, culture, gender affect how audiences decode meanings.
Audience theory
There are three main theories of audience:
1. The Effects Model sees audiences as passive recipients of media messages that directly influence them.
2. Uses and Gratifications Model views audiences as active, using media to fulfill needs like diversion, identity, and catharsis.
3. Reception Theory proposes audiences can decode meanings differently - agreeing with, negotiating, or opposing the producer's intent.
reception theory
Stuart Hall's reception theory examines how meaning is constructed in media texts and decoded by audiences. It recognizes that a text's producer encodes an intended meaning, but audiences can decode it in three ways - a dominant/preferred reading where they agree with the intended meaning, a negotiated reading where they both agree and disagree with certain aspects, or an oppositional reading where they completely reject the dominant meaning. Hall argued that media appears to reflect reality but actually constructs it, and that audiences' perceptions are shaped by their dominant ideologies when decoding texts.
The reception theory
Stuart Hall developed an approach to audience analysis in the 1970s that considered how media texts are encoded with meaning by producers and then decoded by audiences. Hall identified three types of audience decoding: dominant/preferred, where the audience agrees with the producer's message; negotiated, where the audience accepts or refines parts of the message; and oppositional, where the audience recognizes but rejects the dominant meaning for their own reasons.
Hall's Reception theory
Hall's reception theory proposes that the meaning of media texts is constructed through the interaction between encoding and decoding. Encoding is when producers build signs and signals into a text based on their social context to convey a message. Decoding occurs when audiences interpret these encoded messages based on their own social position, which can result in a preferred reading that aligns with the producer's intent, a negotiated reading that involves some questioning, or an oppositional reading that rejects the preferred meaning. The specific reading depends on the audience member's demographics like age, gender, beliefs, culture, mood, and experiences.
Exam 1 b audience
The document discusses several theories of audience:
1) The Hypodermic Needle Model from the 1920s which viewed audiences as passive receivers who were easily manipulated by media creators.
2) Stuart Hall's reception theory which recognized that audiences could have negotiated, oppositional, or preferred readings of media texts based on their own views.
3) Uses and gratifications theory from the 1960s which saw audiences as active consumers who use media texts to fulfill different personal needs and purposes like diversion, social interaction, or learning behaviors.
Reception theory - Stuart Hall
Stuart Hall developed reception theory to explain how media texts are encoded by producers with intended messages but are subject to different interpretations by audiences. Audiences may have a dominant, negotiated, or oppositional reading: a dominant reading accepts the producer's message; a negotiated reading accepts and questions the message; an oppositional reading rejects the intended message and develops their own. Reception theory emphasizes that meanings are made through the interaction between texts and readers rather than being fixed.
A2 audience gr
Audience theory examines how audiences interpret and make meaning from media messages. Early theories proposed passive audiences that absorbed messages uncritically (hypodermic needle theory), but reception theory argues audiences actively make sense of media based on their social position. Uses and gratifications theory sees audiences using media to fulfill needs like entertainment, information, and social connection. New media like social networks give audiences more power to create and share content, challenging traditional models of passive audiences.
Audience Theory
The document discusses several theories of media effects and audience behavior: the hypodermic model which suggests media can influence audiences, uses and gratification theory which proposes audiences are active and use media for their own purposes like diversion or information, reception theory which examines how audiences decode messages differently, two-step flow which explains how opinion leaders influence others, and Maslow's hierarchy of needs which arranges human needs in order of importance.
Reception theory
This document provides an overview of reception theory, which emphasizes how audiences receive and interpret media texts. It explains that producers encode texts with intended meanings or messages, but audiences can decode them in different ways - either correctly understanding the message, rejecting it, or misunderstanding it. The document outlines Stuart Hall's three types of audience decoding: dominant/preferred, where the audience agrees with the producer's message; negotiated, where the audience selectively accepts or refines the message; and oppositional, where the audience recognizes but rejects the dominant meaning. Examples are given of each type of decoding for a hypothetical media production on cyberbullying.
Reception theory-Stuart Hall
Stuart Hall's reception theory proposes that media producers encode texts with messages and values, but audiences can decode them in different ways - either agreeing with the producer's intended meaning (dominant), partially agreeing while also having their own interpretation (negotiated), or rejecting the intended meaning in favor of their own interpretation (oppositional). Audiences may view texts through the lens of their own experiences and ideology rather than just how the producer intended.
Rhetorical communication
The document discusses rhetorical communication and Aristotle's theories of rhetoric. It defines rhetorical communication as communication where the speaker considers the intended message and how to stimulate the audience in a way to achieve a desired result. It explains Aristotle's three appeals of logos, ethos, and pathos and how they relate to logical, emotional and credibility-based persuasion. Examples of rhetorical communication include motivational speaking and advertisements. The document also outlines the encoding, transmission and decoding processes involved in rhetorical communication and factors that can determine the success or failure of the communication.
Rhetorical communication
The document discusses rhetorical communication and Aristotle's theories of rhetoric. It defines rhetorical communication as communication where the speaker considers the intended message and how to stimulate the audience in a way to achieve a desired result. It notes that motivational and public speakers often use rhetorical techniques. The document also outlines Aristotle's three appeals of logos, ethos, and pathos, and how each contributes to successful communication. It provides a model of the rhetorical communication process involving encoding by the speaker, transmission of the message, and decoding by the receiver.
Rhetorical communication
The document discusses rhetorical communication and Aristotle's theories of rhetoric. It defines rhetorical communication as communication where the speaker considers the intended message and how to stimulate the audience in a way to achieve a desired result. It notes that motivational and public speakers often use rhetorical techniques. The document also outlines Aristotle's three appeals of logos, ethos, and pathos, and how each contributes to successful communication. It provides a model of the rhetorical communication process involving encoding by the speaker, transmission of the message, and decoding by the receiver.
Rhetorical communication
The document discusses rhetorical communication and Aristotle's theories of rhetoric. It defines rhetorical communication as communication where the speaker considers the intended message and how to stimulate the audience in a way to achieve a desired result. It notes that motivational and public speakers often use rhetorical techniques. The document also outlines Aristotle's three appeals of logos, ethos, and pathos and how they relate to logical, emotional and credibility-based persuasion. It provides an overview of the encoding, transmission and decoding processes involved in rhetorical communication.
Rhetorical communication
The document discusses rhetorical communication and Aristotle's theories of rhetoric. It defines rhetorical communication as communication where the speaker considers the intended message and how to stimulate the audience in a way to achieve a desired result. It notes that motivational and public speakers often use rhetorical techniques. The document also outlines Aristotle's three appeals of logos, ethos, and pathos, and how each contributes to successful communication. It provides a model of the rhetorical communication process involving encoding by the speaker, transmission of the message, and decoding by the receiver.
Reception theory-audience-response-stuart-hall-1980
Reception theory states that media texts are encoded by producers with intended messages and values, but audiences decode texts in different ways based on their own experiences and perspectives, which may not match the producer's intended meaning. According to Stuart Hall, audiences can have dominant, oppositional, or negotiated readings. A dominant reading accepts the producer's preferred meaning, while an oppositional reading rejects this in favor of the audience's own interpretation. A negotiated reading is a compromise that incorporates some of both the producer and audience perspectives.
Stuart hall (1980) audience reception theory
Reception theory proposes that media texts contain encoded messages from producers but audiences decode texts in different ways based on their own experiences and perspectives. According to Stuart Hall, audiences may have a dominant, oppositional, or negotiated reading of a text. A dominant reading accepts the producer's intended meaning while an oppositional reading rejects this. A negotiated reading finds a compromise by accepting some aspects but not others. How a text is read depends on individual audience characteristics and context.
Intro to audience
This document discusses key concepts relating to audiences and media effects theories. It defines what an audience is and discusses demographic and psychographic profiling. It also covers the differences between target and niche audiences. Several theories are summarized, including:
- Bandura's social learning theory which suggests media can influence behaviors through modeling
- Gerbner's cultivation theory which argues repeated media exposure shapes viewers' perceptions of social reality
- Hall's reception theory which proposes encoding/decoding framework for analyzing how audiences make meaning from media texts.
The document provides examples and discussion questions to help apply these audience and effects theories.
Audience revision
This document provides an overview of how to approach audience questions for an exam. It outlines key areas to address, including identifying and describing audiences, how texts construct and position audiences, and techniques used to appeal to audiences. Examples of potential exam questions are given for each area. The document emphasizes using case studies and media language concepts to illustrate points, and considering how different audiences may respond differently to the same text. Revision tips include learning theories, practicing applying them to case studies, and practicing past exam questions within time limits.
Audience Theories
This document discusses several audience theories that can be used to understand how audiences interact with media. It describes uses and gratifications theory, which suggests that audiences actively use media to fulfill needs like diversion, social interaction, identity, and surveillance. Reception theory holds that encoded meanings in media can be given dominant, negotiated, or oppositional readings by audiences based on their social and cultural backgrounds. Finally, the effects and hypodermic models are mentioned, which propose that media have powerful influences over passive audiences, though uses and gratifications theory argues audiences are active.
Critical approaches reception study
Stuart Hall argued that all media contains encoded messages from producers that viewers must decode, but that decoding can occur in different ways for different viewers based on factors like family, culture, nationality, and ideology. Hall believed there were three main ways audiences decode messages - as the dominant, negotiated, or oppositional reading intended by the producer. The dominant reading accepts the producer's message, a negotiated reading accepts some of it but also imposes their own views, and an oppositional reading recognizes the message but rejects it.
Audience theory
Stuart Hall argued that media producers encode messages based on their social backgrounds, and audiences can decode these messages in different ways depending on their demographics. He identified three perspectives of audience response: preferred readings that align with the producer's intent, negotiated readings that agree with some aspects but not others, and oppositional readings that conflict with the values in the text. Additionally, uses and gratifications theory suggests that viewing violent images can be psychologically beneficial by allowing audiences to act out violent impulses through media instead of in real life.
Insititution
Epitaph Records is an independent record label based in Hollywood, California that was founded in the 1980s by Brett Gurewitz, the guitarist of Bad Religion. Originally created just to sell Bad Religion records, it has grown into a large independent label. Throughout the 1980s and 1990s, most bands on Epitaph were punk and pop punk, while more recent signings include post-hardcore and emo bands. A portion of the label is owned by Tim Armstrong of the punk band Rancid. Epitaph gives more creative freedom to bands compared to major labels.
Preliminary task to final video
Overall, I am pleased with my final product and how I have progressed from my preliminary task to my final product, and believe that I have ensured to use all of the required research and conventions within my work, as without the planning and researching stages my work would not have been effective, and I would not have been able to create a higher quality piece of work.
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Similar to Reception theory
The reception theory
Stuart Hall developed an approach to audience analysis in the 1970s that considered how media texts are encoded with meaning by producers and then decoded by audiences. Hall identified three types of audience decoding: dominant/preferred, where the audience agrees with the producer's message; negotiated, where the audience accepts or refines parts of the message; and oppositional, where the audience recognizes but rejects the dominant meaning for their own reasons.
Hall's Reception theory
Hall's reception theory proposes that the meaning of media texts is constructed through the interaction between encoding and decoding. Encoding is when producers build signs and signals into a text based on their social context to convey a message. Decoding occurs when audiences interpret these encoded messages based on their own social position, which can result in a preferred reading that aligns with the producer's intent, a negotiated reading that involves some questioning, or an oppositional reading that rejects the preferred meaning. The specific reading depends on the audience member's demographics like age, gender, beliefs, culture, mood, and experiences.
Exam 1 b audience
The document discusses several theories of audience:
1) The Hypodermic Needle Model from the 1920s which viewed audiences as passive receivers who were easily manipulated by media creators.
2) Stuart Hall's reception theory which recognized that audiences could have negotiated, oppositional, or preferred readings of media texts based on their own views.
3) Uses and gratifications theory from the 1960s which saw audiences as active consumers who use media texts to fulfill different personal needs and purposes like diversion, social interaction, or learning behaviors.
Reception theory - Stuart Hall
Stuart Hall developed reception theory to explain how media texts are encoded by producers with intended messages but are subject to different interpretations by audiences. Audiences may have a dominant, negotiated, or oppositional reading: a dominant reading accepts the producer's message; a negotiated reading accepts and questions the message; an oppositional reading rejects the intended message and develops their own. Reception theory emphasizes that meanings are made through the interaction between texts and readers rather than being fixed.
A2 audience gr
Audience theory examines how audiences interpret and make meaning from media messages. Early theories proposed passive audiences that absorbed messages uncritically (hypodermic needle theory), but reception theory argues audiences actively make sense of media based on their social position. Uses and gratifications theory sees audiences using media to fulfill needs like entertainment, information, and social connection. New media like social networks give audiences more power to create and share content, challenging traditional models of passive audiences.
Audience Theory
The document discusses several theories of media effects and audience behavior: the hypodermic model which suggests media can influence audiences, uses and gratification theory which proposes audiences are active and use media for their own purposes like diversion or information, reception theory which examines how audiences decode messages differently, two-step flow which explains how opinion leaders influence others, and Maslow's hierarchy of needs which arranges human needs in order of importance.
Reception theory
This document provides an overview of reception theory, which emphasizes how audiences receive and interpret media texts. It explains that producers encode texts with intended meanings or messages, but audiences can decode them in different ways - either correctly understanding the message, rejecting it, or misunderstanding it. The document outlines Stuart Hall's three types of audience decoding: dominant/preferred, where the audience agrees with the producer's message; negotiated, where the audience selectively accepts or refines the message; and oppositional, where the audience recognizes but rejects the dominant meaning. Examples are given of each type of decoding for a hypothetical media production on cyberbullying.
Reception theory-Stuart Hall
Stuart Hall's reception theory proposes that media producers encode texts with messages and values, but audiences can decode them in different ways - either agreeing with the producer's intended meaning (dominant), partially agreeing while also having their own interpretation (negotiated), or rejecting the intended meaning in favor of their own interpretation (oppositional). Audiences may view texts through the lens of their own experiences and ideology rather than just how the producer intended.
Rhetorical communication
The document discusses rhetorical communication and Aristotle's theories of rhetoric. It defines rhetorical communication as communication where the speaker considers the intended message and how to stimulate the audience in a way to achieve a desired result. It explains Aristotle's three appeals of logos, ethos, and pathos and how they relate to logical, emotional and credibility-based persuasion. Examples of rhetorical communication include motivational speaking and advertisements. The document also outlines the encoding, transmission and decoding processes involved in rhetorical communication and factors that can determine the success or failure of the communication.
Rhetorical communication
The document discusses rhetorical communication and Aristotle's theories of rhetoric. It defines rhetorical communication as communication where the speaker considers the intended message and how to stimulate the audience in a way to achieve a desired result. It notes that motivational and public speakers often use rhetorical techniques. The document also outlines Aristotle's three appeals of logos, ethos, and pathos, and how each contributes to successful communication. It provides a model of the rhetorical communication process involving encoding by the speaker, transmission of the message, and decoding by the receiver.
Rhetorical communication
The document discusses rhetorical communication and Aristotle's theories of rhetoric. It defines rhetorical communication as communication where the speaker considers the intended message and how to stimulate the audience in a way to achieve a desired result. It notes that motivational and public speakers often use rhetorical techniques. The document also outlines Aristotle's three appeals of logos, ethos, and pathos, and how each contributes to successful communication. It provides a model of the rhetorical communication process involving encoding by the speaker, transmission of the message, and decoding by the receiver.
Rhetorical communication
The document discusses rhetorical communication and Aristotle's theories of rhetoric. It defines rhetorical communication as communication where the speaker considers the intended message and how to stimulate the audience in a way to achieve a desired result. It notes that motivational and public speakers often use rhetorical techniques. The document also outlines Aristotle's three appeals of logos, ethos, and pathos and how they relate to logical, emotional and credibility-based persuasion. It provides an overview of the encoding, transmission and decoding processes involved in rhetorical communication.
Rhetorical communication
The document discusses rhetorical communication and Aristotle's theories of rhetoric. It defines rhetorical communication as communication where the speaker considers the intended message and how to stimulate the audience in a way to achieve a desired result. It notes that motivational and public speakers often use rhetorical techniques. The document also outlines Aristotle's three appeals of logos, ethos, and pathos, and how each contributes to successful communication. It provides a model of the rhetorical communication process involving encoding by the speaker, transmission of the message, and decoding by the receiver.
Reception theory-audience-response-stuart-hall-1980
Reception theory states that media texts are encoded by producers with intended messages and values, but audiences decode texts in different ways based on their own experiences and perspectives, which may not match the producer's intended meaning. According to Stuart Hall, audiences can have dominant, oppositional, or negotiated readings. A dominant reading accepts the producer's preferred meaning, while an oppositional reading rejects this in favor of the audience's own interpretation. A negotiated reading is a compromise that incorporates some of both the producer and audience perspectives.
Stuart hall (1980) audience reception theory
Reception theory proposes that media texts contain encoded messages from producers but audiences decode texts in different ways based on their own experiences and perspectives. According to Stuart Hall, audiences may have a dominant, oppositional, or negotiated reading of a text. A dominant reading accepts the producer's intended meaning while an oppositional reading rejects this. A negotiated reading finds a compromise by accepting some aspects but not others. How a text is read depends on individual audience characteristics and context.
Intro to audience
This document discusses key concepts relating to audiences and media effects theories. It defines what an audience is and discusses demographic and psychographic profiling. It also covers the differences between target and niche audiences. Several theories are summarized, including:
- Bandura's social learning theory which suggests media can influence behaviors through modeling
- Gerbner's cultivation theory which argues repeated media exposure shapes viewers' perceptions of social reality
- Hall's reception theory which proposes encoding/decoding framework for analyzing how audiences make meaning from media texts.
The document provides examples and discussion questions to help apply these audience and effects theories.
Audience revision
This document provides an overview of how to approach audience questions for an exam. It outlines key areas to address, including identifying and describing audiences, how texts construct and position audiences, and techniques used to appeal to audiences. Examples of potential exam questions are given for each area. The document emphasizes using case studies and media language concepts to illustrate points, and considering how different audiences may respond differently to the same text. Revision tips include learning theories, practicing applying them to case studies, and practicing past exam questions within time limits.
Audience Theories
This document discusses several audience theories that can be used to understand how audiences interact with media. It describes uses and gratifications theory, which suggests that audiences actively use media to fulfill needs like diversion, social interaction, identity, and surveillance. Reception theory holds that encoded meanings in media can be given dominant, negotiated, or oppositional readings by audiences based on their social and cultural backgrounds. Finally, the effects and hypodermic models are mentioned, which propose that media have powerful influences over passive audiences, though uses and gratifications theory argues audiences are active.
Critical approaches reception study
Stuart Hall argued that all media contains encoded messages from producers that viewers must decode, but that decoding can occur in different ways for different viewers based on factors like family, culture, nationality, and ideology. Hall believed there were three main ways audiences decode messages - as the dominant, negotiated, or oppositional reading intended by the producer. The dominant reading accepts the producer's message, a negotiated reading accepts some of it but also imposes their own views, and an oppositional reading recognizes the message but rejects it.
Audience theory
Stuart Hall argued that media producers encode messages based on their social backgrounds, and audiences can decode these messages in different ways depending on their demographics. He identified three perspectives of audience response: preferred readings that align with the producer's intent, negotiated readings that agree with some aspects but not others, and oppositional readings that conflict with the values in the text. Additionally, uses and gratifications theory suggests that viewing violent images can be psychologically beneficial by allowing audiences to act out violent impulses through media instead of in real life.
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Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
(๐๐๐ ๐๐๐) (๐๐๐ฌ๐ฌ๐จ๐ง ๐)-๐๐ซ๐๐ฅ๐ข๐ฆ๐ฌ
๐๐ข๐ฌ๐๐ฎ๐ฌ๐ฌ ๐ญ๐ก๐ ๐๐๐ ๐๐ฎ๐ซ๐ซ๐ข๐๐ฎ๐ฅ๐ฎ๐ฆ ๐ข๐ง ๐ญ๐ก๐ ๐๐ก๐ข๐ฅ๐ข๐ฉ๐ฉ๐ข๐ง๐๐ฌ:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
๐๐ฑ๐ฉ๐ฅ๐๐ข๐ง ๐ญ๐ก๐ ๐๐๐ญ๐ฎ๐ซ๐ ๐๐ง๐ ๐๐๐จ๐ฉ๐ ๐จ๐ ๐๐ง ๐๐ง๐ญ๐ซ๐๐ฉ๐ซ๐๐ง๐๐ฎ๐ซ:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
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Information and Communication Technology in Education
(๐๐๐ ๐๐๐) (๐๐๐ฌ๐ฌ๐จ๐ง 2)-๐๐ซ๐๐ฅ๐ข๐ฆ๐ฌ
๐๐ฑ๐ฉ๐ฅ๐๐ข๐ง ๐ญ๐ก๐ ๐๐๐ ๐ข๐ง ๐๐๐ฎ๐๐๐ญ๐ข๐จ๐ง:
Students will be able to explain the role and impact of Information and Communication Technology (ICT) in education. They will understand how ICT tools, such as computers, the internet, and educational software, enhance learning and teaching processes. By exploring various ICT applications, students will recognize how these technologies facilitate access to information, improve communication, support collaboration, and enable personalized learning experiences.
๐๐ข๐ฌ๐๐ฎ๐ฌ๐ฌ ๐ญ๐ก๐ ๐ซ๐๐ฅ๐ข๐๐๐ฅ๐ ๐ฌ๐จ๐ฎ๐ซ๐๐๐ฌ ๐จ๐ง ๐ญ๐ก๐ ๐ข๐ง๐ญ๐๐ซ๐ง๐๐ญ:
-Students will be able to discuss what constitutes reliable sources on the internet. They will learn to identify key characteristics of trustworthy information, such as credibility, accuracy, and authority. By examining different types of online sources, students will develop skills to evaluate the reliability of websites and content, ensuring they can distinguish between reputable information and misinformation.
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- 2. โข Gratifications have their problems and limitations a different approach to audiences was developed by the academic Stuart Hall at Birmingham University in the 1970โs
- 3. โข The theory suggests that: โข When a producer constructs a text it is encoded with a meaning or message that the producer wishes to convey to the audience โข In some instances audiences will correctly decode the message or meaning and understood what the producer was trying to say โข In some instances the audience will either reject or fail to correctly understand the message
- 4. โข Identified three types of audience readings (or decoding) of the text: โข 1) dominant of preferred โข 2) Negotiated โข 3) Oppositional
- 5. Dominant โข Where the audience decodes the message as the producer wants them to do and broadly agrees with it
- 6. Negotiated โข Where the audience accepts, rejects or refines elements of the text in light of previously held views
- 7. Oppositional โข Where the dominant meaning is recognised but rejected for cultural, political or ideological reasons.