When you look at organisational strategy today, 90% of it is based on getting technology to do the work. Digitalisation is brilliant and will futureproof channel shift and personalisation, but we need to be wary of leaving behind the human element. We are always going to require people to deliver customer service – it’s all about bringing in the right people with the right skills and mindsets; but unfortunately some of the messages around that are getting confused. Whether you work in service or support, customers expect to get value from the time they invest in every conversation with you. Top performers, in all sectors, really get it. We should be talking about creating value at every single touch point. Best-in-class companies realise that spending time and effort on customer conversations, combined with the right mindset and skills, will result in value for both the customer and the business. In this presentation, Rebecca shares examples of companies who are getting it right. Take a look at her presentation to: understand the science that backs up the thinking, hear of case studies that have shaped thinking, and to better understand the mindsets and skills required to create more human conversations.