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UNILEVER REBRAND PRESENTATION
By Eleanor
UNILEVER
In 1883, Sunlight Soap was launched in the UK by the
founder of Unilever. When it was first released it was new
and revolutionary it promoted personal hygiene for
everyone. Unilever now has over 400 brands.
10/02/23
3
BEN AND JERRY’S
Ben & Jerry’s is a ice cream company
founded in America. They are most popular
for their ice cream but they also make
frozen yogurt and sorbet. The demographic
for Ben & Jerry’s is anyone below the age
of 24.
EXISTING CAMPAIGNS
• https://www.youtube.com/watch?v=kyayJPDWB
RY
• Air date 29th February 2016
• May 23rd 2020
ADVERTISEMENT PLACEMENT
• Ben and jerrys advertising placement is usually on television or online adverts
• Relates to the demographic
• It is advertised at all times as ben and Jerrys as it’s not a time sensitive subject
PRODUCT REBRAND
• New demographic- over 24 year olds
• Create an advert targeted to a more mature
audience
My new advert will have similar aspects to
Magnum’s ‘release the beast’ advert:
https://www.youtube.com/watch?v=OJaowyG0N
m8
Costs would include camera equipment, filming
locations, actors pay, crew pay and props.
My advert will be shown around 6:30-7:30 pm
on the television, specifically on all ITV channels
THE BCAP CODE
My advert will follow the BCAP code by adhering to Section 4 of BCAP rules. I will not
cause widespread offence to any social or cultural standards. It will be appropriate for
people under the age of 18, My advert will also not display any acts of violence, crime,
disorder or anti-social behaviour.
REFERENCE
• https://www.benjerry.co.uk/
• https://www.unilever.co.uk/brands/
• https://www.unilever.co.uk/brands/ice-cream/ben-jerrys/
• https://en.wikipedia.org/wiki/Ben_%26_Jerry%27s
• https://www.asa.org.uk/type/broadcast/code_section/04.html
• https://www.google.com/search?q=what+is+itv%27s+demographic&rlz=1C1GCEA_
enGB1047&oq=what+is+itv%27s+demographic&aqs=chrome..69i57j33i160.7528j0j
7&sourceid=chrome&ie=UTF-8&safe=active&ssui=on

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reband task draft og.pptx

  • 1.
  • 3. UNILEVER In 1883, Sunlight Soap was launched in the UK by the founder of Unilever. When it was first released it was new and revolutionary it promoted personal hygiene for everyone. Unilever now has over 400 brands. 10/02/23 3
  • 4. BEN AND JERRY’S Ben & Jerry’s is a ice cream company founded in America. They are most popular for their ice cream but they also make frozen yogurt and sorbet. The demographic for Ben & Jerry’s is anyone below the age of 24.
  • 5. EXISTING CAMPAIGNS • https://www.youtube.com/watch?v=kyayJPDWB RY • Air date 29th February 2016 • May 23rd 2020
  • 6. ADVERTISEMENT PLACEMENT • Ben and jerrys advertising placement is usually on television or online adverts • Relates to the demographic • It is advertised at all times as ben and Jerrys as it’s not a time sensitive subject
  • 7. PRODUCT REBRAND • New demographic- over 24 year olds • Create an advert targeted to a more mature audience My new advert will have similar aspects to Magnum’s ‘release the beast’ advert: https://www.youtube.com/watch?v=OJaowyG0N m8 Costs would include camera equipment, filming locations, actors pay, crew pay and props. My advert will be shown around 6:30-7:30 pm on the television, specifically on all ITV channels
  • 8. THE BCAP CODE My advert will follow the BCAP code by adhering to Section 4 of BCAP rules. I will not cause widespread offence to any social or cultural standards. It will be appropriate for people under the age of 18, My advert will also not display any acts of violence, crime, disorder or anti-social behaviour.
  • 9. REFERENCE • https://www.benjerry.co.uk/ • https://www.unilever.co.uk/brands/ • https://www.unilever.co.uk/brands/ice-cream/ben-jerrys/ • https://en.wikipedia.org/wiki/Ben_%26_Jerry%27s • https://www.asa.org.uk/type/broadcast/code_section/04.html • https://www.google.com/search?q=what+is+itv%27s+demographic&rlz=1C1GCEA_ enGB1047&oq=what+is+itv%27s+demographic&aqs=chrome..69i57j33i160.7528j0j 7&sourceid=chrome&ie=UTF-8&safe=active&ssui=on