The document discusses real-time marketing, which focuses on creating strategies based on up-to-date events and immediate consumer feedback. It highlights the importance of personalized content and responding quickly to consumer interests, driven by the prevalence of impulse purchases in online spending. Advantages of real-time marketing include timely messaging and maintaining brand relevancy, while challenges involve strategy formulation and the risks of unpredictable consumer reactions.

1. VISUAL
COMMUNICATION
IN REAL TIME
Darko Buldioski
@darko156
#LinkSarajevo

2. DARKO BUL…?
- Skopje, Macedonia
- NewMediaMK – Digital Marketing Agency
- AllWeb Digital Marketing Conference
- EC Council Trainer
- Early Adopter (was)
- Father
- Loud and Heavy Music
- Basketball

3. REALTIME
MARKETING

4. REAL TIME MARKETING?
#1
Real Time Marketing is marketing that is based on up
to date events. Instead of creating a marketing plan in
advance and executing it according to a fixed
schedule, real time marketing is creating a strategy
focused on current, relevant trends and immediate
feedback from customers. The goal of real time
marketing is to connect consumers with the product
or service that they need now, in the moment.

5. REAL TIME MARKETING?
#2
The strategy and practice of responding with
immediacy to external events and triggers. It’s
arguably the most relevant form of marketing,
achieved by listening to and/or anticipating consumer
interests and needs.
#shorter

6. REAL TIME MARKETING?
#3
Marketers define real-time marketing as personalizing
content when responding to consumers.
#shortest

7. REAL TIME MARKETING?
#4
Real-time marketing captures online user information
and data, including personal trends and spending
history, to provide instant, individual advertisements
to that user.
#thebadone

8. WHY REAL TIME MARKETING?
approximately 40
percent of all
consumer spending
online is based on
impulse buys

9. REAL TIME MARKETING
More than 1/3 marketing professionals consider the real
time marketing as extremely important activity within their
organization.

10. ADVANTAGES
#1
Surprise and Admiration!
#2
Right message at the right time
#3
Brand relevancy

11. CHALLENGES
#1
Strategy and analysis
#2
Intensive preparations
#3
Potential risk change of reaction

12. EVENTS

13. TYPE OF CONTENT
#1
Video
#2
Photos and GIFs
#3
Infographics and interactive maps...

14. VIDEO

15. PHOTO

16. INFOGRAPHICS

17. INFOGRAPHICS

18. INFOGRAPHICS

19. PHOTO

20. PHOTO

21. MIND THE DETAILS

22. SNAPCHAT & INSTAGRAM STORIES

23. DARKO BULDIOSKI
@DARKO156
HVALA PUNO!