The document summarizes the results of an online survey of 601 Macedonian internet users about their blogging and social media usage. Some key findings include: - Most respondents spend 1-2 hours online per day and get their news primarily from the internet rather than traditional media. - A majority read blogs daily, primarily from Macedonian bloggers, for reasons like transparent opinions, links, and news not found elsewhere. - The typical Macedonian blogger is male aged 21-40 with a university degree who writes about culture, daily life or politics for a general audience. - Blogging motivations include self-expression of opinions and documenting life, as well as socialization and sharing information with others.

1. Darko Buldioski New Media Center Skopje [email_address] www.komunikacii.net www.newmedia.org.mk

3. The participants in the survey No. of people communicating online Hours spent online in avarage day No. of respondents 477 No. of respondents 477 Glocal 2.0 Blogging: Evolution Treated as Revolution New York University Skopje Faculty of Communication and Media Studies Demographics Readership Feed usage Method

4. News consumption 7% 24% 36% 30% 1% 23% 41% 23% 12% 0% 7% 31% 38% 22% 0% 21% 44% 27% 6% 0% 0% 1% 10% 69% 19% TV Not at all Little Average Much Only Radio Newspapers Magazines Internet Glocal 2.0 Blogging: Evolution Treated as Revolution New York University Skopje Faculty of Communication and Media Studies Demographics Readership Feed usage Method

5. students employed No. of respondents 418 male female high school univesity 21 - 31 < 14 31 - 40 Glocal 2.0 Blogging: Evolution Treated as Revolution New York University Skopje Faculty of Communication and Media Studies Demographics Readership Feed usage Method

6. Glocal 2.0 Blogging: Evolution Treated as Revolution New York University Skopje Faculty of Communication and Media Studies Feed usage Method Own blogs No. of respondents 274 Read blogs No. of respondents 476 Readership Demographics

7. Blogs read daily No. of respondents 274 Glocal 2.0 Blogging: Evolution Treated as Revolution New York University Skopje Faculty of Communication and Media Studies Feed usage Method Readership Demographics

8. No. of respondents 270 Blogs from macedonian bloggers Glocal 2.0 Blogging: Evolution Treated as Revolution New York University Skopje Faculty of Communication and Media Studies Feed usage Method Readership Demographics

9. Faster news ( 2 7%) Photos (19%) Latest trends (14%) Transparent biases (57%) Better perspective (37%) More personality (30%) More honesty (31%) News I can't find elsewhere (48%) Links (24%) Humor (30%) Why they read blogs No. of respondents 267 Glocal 2.0 Blogging: Evolution Treated as Revolution New York University Skopje Faculty of Communication and Media Studies Feed usage Method Readership Demographics

10. read blogs via RSS No. of respondents 268 Glocal 2.0 Blogging: Evolution Treated as Revolution New York University Skopje Faculty of Communication and Media Studies Feed usage Method Demographics Readership

11. Typical macedonian blogger Sex: Male (59%) Age: 21-40 (75%) Education: University degree (54%) Ocupation: Employed (63%) No. of respondents 78 Glocal 2.0 Blogging: Evolution Treated as Revolution New York University Skopje Faculty of Communication and Media Studies Macedonian blog community

12. Macedonian blogger writes Time: less than 2 years Audience: for general public (55,5%) About: Literature/Culture, Daily life, Entertainment and Politics Glocal 2.0 Blogging: Evolution Treated as Revolution New York University Skopje Faculty of Communication and Media Studies No. of respondents 78 Macedonian blog community

13. Glocal 2.0 Blogging: Evolution Treated as Revolution New York University Skopje Faculty of Communication and Media Studies Motivation - Socialization Keep in touch with my family and friends Disagree 39% ; Strongly disagree 20% No. of respondents 89 Let my friends know my recent situation Disagree 30% ; Strongly disagree 24% Share information, interest or experience Strongly agree 54% ; Agree 43% For fun Agree 47% ; Strongly agree 42% Replies and support from readers Agree 44% ; Neutral 21% Macedonian blog community

14. Glocal 2.0 Blogging: Evolution Treated as Revolution New York University Skopje Faculty of Communication and Media Studies Motivation – Self-expression Express my feelings Agree 53% ; Strongly agree 31% No. of respondents 89 Express my opinions or views Strongly agree 67% ; Agree 30% Document my life Agree 48% ; Strongly agree 37% Release preassure Agree 36% ; Strongly agree 27% Macedonian blog community

15. Glocal 2.0 Blogging: Evolution Treated as Revolution New York University Skopje Faculty of Communication and Media Studies Motivation – Self-fulfillment Refine thinking Agree 43% ; Strongly agree 28% No. of respondents 89 Practise writing Disagree 26% ; Strongly disagree 26% I like writing Strongly agree 45% ; Agree 38% For work Agree 44% ; Neutral 24% Macedonian blog community

16. Glocal 2.0 Blogging: Evolution Treated as Revolution New York University Skopje Faculty of Communication and Media Studies Motivation – Entertainment No. of respondents 89 Weblogging is trendy Neutral 37% ; Disagree 33% No. of respondents 89 Pass time Agree 35% ; Disagree 29% Know more about weblogging Agree 27% ; Neutral 26% Anonymity Agree 36% ; Neutral 20% Write something that I don’t want to tell people I know Disagree 30% ; Agree 22% Macedonian blog community

17. Glocal 2.0 Blogging: Evolution Treated as Revolution New York University Skopje Faculty of Communication and Media Studies Motivation – Medium appeal No. of respondents 89 Easy to use Agree 43% ; Strongly agree 27% Easy to use Agree 50% ; Strongly agree 37% Macedonian blog community

18. Glocal 2.0 Blogging: Evolution Treated as Revolution New York University Skopje Faculty of Communication and Media Studies Thank You No. of respondents ????