This document summarizes Wikitude, an augmented reality company. It discusses Wikitude's products like the Wikitude World Browser and Drive apps, which allow users to access augmented reality content and navigation. Examples of augmented reality uses are also provided, like accessing information about nearby places and events. The document encourages developing augmented reality "Worlds" to participate in a competition for a chance to win prizes.

1. Augmented Reality in Real Life and Real Time Andy Gstoll CEO, Mobilizy

2. Outline What and who is Wikitude? Why augmented reality? Wikitude Platforms Wikitude World Browser Wikitude Drive Examples: AR in Real Life in Real Time Wikitude World Cup competition

3. Company Overview Pioneer in the AR space since 2008 Company established in Austria in early 2009 by founder Philipp Breuss-Schneeweiss Set up US operations in early 2010 Team of 10 FTE plus contractors Self Funded (operating EBIT positive), supported by selected business angels (i5invest Austria) & research institutes (Salzburg Research) Won various AR awards inluding Grand Prize at Navteq Global LBS Challenge at Mobile Content World Barcelona in February Many white label solutions for global brands including Lonely Planet, Red Bull, Wimbledon and many more

4. Customized AR solutions (past project business)

5. Why Augmented Reality? What problem do we solve?

6. Why augmented reality? Abstract Real Mobile Browser Augmented Reality eliminates the hurdle of abstraction!

7. Augmented Reality eliminates the hurdle of abstraction! Why augmented reality? Abstract Real Navigation

8. Wikitude World Browser

9. Core Product: Wikitude World Browser Features Augmented real-time camera view Displays points of interest, 3D models Allows search for specific data / POIs near your current location Ability to display multiple content worlds at the same time

10. iPhone Symbian Android Supported Platforms 1 mio Wikitude clients downloaded

11. More than 300 content Worlds in Wikitude’s World Browser today… Core Product: World Browser UGC from the Wikitude community

12. Complimentary product: Drive Features Fully functional navigation System Online, very light weight Voice commands World wide navigation coverage Winner of Navteq Global LBS Challenge

13. AR in Real Time and Real Life < sneak video preview > Use case: Navigation, finding that place…

14. Key advantages of AR navigation 1. No maps required (no more abstract information) 2. Never take your eyes off the road again! (no blind driving)

15. The Wikitude synergy advantage World Browser Wikitude Drive benefits from Wikitude World Browser Wikitude POIs / Worlds can also be made available in Drive. I f you are looking for a hotel while driving down a highway, you may choose to display the booking.com or Lonely Planet Worlds and its POIs or simply your own personally created POIs. Wikitude World Browser benefits from Wikitude Drive When selecting a POI , the &quot;Take me there&quot; function will - beside Google or Nokia Maps - make Wikitude Drive a premium option to select AR navigation in car or pedestrian mode.

16. Examples of AR in Real Time and Real Life…

17. AR in Real Time and Real Life Use case: Visiting a new destination Visit Finland World now live on Wikitude! Helsinki is the capital of Finland and situated next to the Gulf of Finland in the far south

18. AR in Real Time and Real Life Use case: Need a beer? Rent a car now. Hertz has the best deals. Get 20% off on sedans this month. Irish pubs World shows you the nearest place to cure your thirst!

19. AR in Real Time and Real Life Use case: Need cash? HSBC Bank World shows you the nearest ATM to get cash.

20. AR in Real Time and Real Life Use case: Is creating new spots and Checking-in your thing? Gowalla and Foursquare Worlds are live on Wikitude!

21. AR in Real Time and Real Life Use case: Romantic or interested in stars? Watch the stars on Wikitude!

22. AR in Real Time and Real Life Use case: Shopping and finding that good deal 10% off Show this to our staff and get 10% off ! Voucher Location based vouchers give you the best deals.

23. “ World” Cup competition Create and submit Your own World to Wikitude now! Win an LG Android Smartphone!

24. Example content Worlds in Wikitude’s World Browser today… What content world can you create ? Submit to one of these categories… “ World” Cup competition Travel Gaming History Real Estate Advertising News Going out Social Fun & Cool Environment

25. Here is what you will get from us… Win one of 10 LG Android smart phones, one for each category ! Fantastic exposure of your content world on about 1 million Wikitude World Browsers on Android, iPhone and Symbian (Nokia) phones All submitted Worlds will be featured on the Wikitude website including dedicated blog and listing of developers top 10 winning Worlds will be mentioned in multiple press releases as part of the competition “ World” Cup competition

26. Here is how it works… The “World” Cup competition will run untill July 11, 2010 Content World Format needs to be submitted as ARML or Webservice (details on Wikitude.me) 2 week user voting process from July 12- 26 Announcement of winners end of July All further details at: http://www.wikitude.org/worldcup “ World” Cup competition

27. Andy Gstoll, CEO [email_address] +43 676 840856500 www.wikitude.org Thank you!