3XE Digital Proudly presents: Sean Earley, Digital Creative Director at New/Slang Seán’s entertaining presentation focuses on how Real Time Marketing, the once poster child of social media, hasn’t gone away and how it represents the apex of balancing business objectives with undeniable audience insight. He’ll also discuss how marketeers can build an agile template for success for activation. Seán draws from his wealth of experience in running successful Real Time Marketing campaigns for a range of clients including Unilever and Lidl. **presentation is NOT for commercial use** For more info visit: www.3xedigital.com

2.  Digital Creative Director
 DMI Consultant
 5 years experience
 Can’t cycle
 Loves ice cream

4. Real Time Marketing - is marketing performed "on-the-fly" to determine an
appropriate or optimal approach to a particular customer at a particular
time and place.

9. SOMETHING WE’VE WORKED ON

12. • 30,000 social engagements
• 3m impressions on newsfeeds
• 56% usage #HBGoodbyeSerious

13. • HIGHEST MARKET SHARE IN 2
YEARS
• 2.3% SALES GROWTH YEAR ON
YEAR
• 73% UNPROMPTED
AWARENESS

14. INTERNATIONAL
DAY
OF
HAPPINESS

17. SOMETHING WE DIDN’T

20. SO WHAT MIGHT BE NEXT?

21. “Alexa, what’s
briefing?” my
flash
“OK Google. How’s my
day looking?”

22. “OK Google. How’s my
day looking?”

24. FOR