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LAURA TROWBRIDGE
HOW TO SUPER-CHARGE YOUR SOCIAL
MEDIA STRATEGY
HOW TO SUPER-CHARGE YOUR
SOCIAL MEDIA STRATEGY
Refining your
objectives
Refining your objectives
*Focus on ONE objective if you have a restricted
budget*
Who’s your target audience
*Upload business contacts straight to Linkedin *
Social media market share April 2019 - Statistica
Getting the basics right (like jokes)
Getting the basics right
*Run competitions & get more reviews! *
Captivating content
10 Second installation video
Spend: £49.99
Impressions: 20,402
Thru Plays (watched at least 15 sec):
3324
3 Second video watch: 9,441
Average watch time: 6 seconds
Amplifying your message
*Trigger opinions = engagement*
How to make raving fans
1,437
reactions
81 comments 10 shares
281 post
clicks
People Reached
in selected area:
12,865
Over 1.5K
Engagements
Reputation management
*Handle negativity OFF social media*
Integrating with the other
marketing channels
You can no longer define your strategy by channel –
“In just a few short years, store traffic
has decreased 60%.
But when people do go to the store,
they’re spending 20% more, according
to industry research.”
Don’t break, ACCELERATE
Marketing Survey
Glazing Summit
WANT MORE INFORMATION?
Please talk to a member of the team!

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How to super-charge your social media strategy

Editor's Notes

  1. .