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- 2. Lays Net Prawn ・Post this picture with #LaysNetPrawn hashtag ・#Tag your friend and talk about the new flavor
- 3. Ichitan ・Post why do want you go to “Singh Yai” concert with the hashtag #Ichitan and #StillHavingFun (both hashtags are translated from Thai) ・Tag 4 friends
- 4. Magnum White ・Take a photo of yourself holding Magnum White with the hashtag #WhiteWow and #MagnumWhite ・Upload the picture on Instagram to win prizes
- 5. Pantene ・Take a picture of your hair and upload it to Facebook Fan Page with hashtag #TouchBeautiful #LookBeautiful #PanteneThailand ・Winners get Pantene products
- 6. Taxi Porsche ・Porsche is made to look exactly like a “taxi” which made the crowd curious ・It is revealed to be a part of Samsung advertisement to show that new Samsung SII’s camera is fast enough to capture every moment in life… https://www.youtube.com/watch?v=s9FiPMFFooc
- 7. Criteria Content ・Promotion update ・Campaign ・Focus on urban lifestyle ・Promotion update ・Campaign ・Focus on young people ・Promotion update ・Campaign ・Focus on family as a whole Likes 1.3 M 2.5 M 2.2 M Frequency ・Fairly active ・Fairly active ・Fairly active Activities ・Advertising ・Important news ・Events related to health ・Advertising ・Special Deals ・Entertainment Events ・Advertising ・Family related promotion ・Excellent Network Coverage Number of Accounts One One One UGC Uncommon Uncommon Uncommon ***Information updated on 5th Nov 2016
- 8. Criteria Content ・Promotion update ・Campaign ・Sponsored events ・Promotion update ・Campaign ・Environmental friendly theme ・Promotion update ・Campaign ・Advertising ・Events Followers 16.7 K 24.8 K 54.5 K Posts 944 1,388 1,896 Frequency ・Fairly active ・Not very active ・Very active Activities ・Promoting the brand using famous Football Teams ・Promoting using famous athletes ・Advertising ・Special Deals ・Inspirational quotes ・CSR ・Advertising ・Best Signal carrier ・Excellent Network Coverage Number of Accounts One One One UGC Uncommon Uncommon Few UCGs ***Information updated on 5th Nov 2016
- 9. Criteria Content ・Promotion update ・Campaign ・Give away gifts ・Promotion update ・Campaign ・Environmental friendly theme ・Campaign ・Events Followers 264 K 105 K 294 K Tweets 5081 7560 10.2 K Frequency ・Fairly active ・Fairly active ・Very active Activities ・Promoting concerts ・Campaigns with disabled people ・Important news ・Special deals ・Promoting campaign through different sports ・Advertising ・Best Signal carrier ・Important news ・Inspirational Quotes Number of Account One One One UGC Uncommon Uncommon Few UCGs ***Information updated on 5th Nov 2016
- 10. SUMMARY ・Companies in the same industry are likely to develop same strategy ・Twitter tends to be the most active platform for all the companies even though Facebook has more number of active people ・Each brand tries to establish their own Brand Identity True – Young and Fun AIS – Environmental Friendly Dtac – Family-Oriented
- 11. THANK YOU FOR YOUR ATTENTION