The document discusses conventions that are commonly used in horror movie trailers. It notes that horror trailers typically use dark lighting and run-down settings to create an atmosphere of fear. They also often show subtitles written in a blood-like font and portray antagonists as inhuman monsters. Additionally, victims are usually first shown as normal people who then become haunted or hurt by evil forces. Trailers may include reviews from magazines to make the film appear more appealing.

1. REAL MEDIA TEXTS
INVESTIGATION
Charlotte Joyce

2. NIGHTMARE ON ELM STREET
TRAILER
Horror movie
trailers
conventionally
always use dark
lighting and run
down buildings.
This mise-en-scene
creates a scary
atmosphere.

3. NIGHTMARE ON ELM STREET
TRAILER
Horror movie
trailers
conventionally
always show
subtitles written in a
blood-like font.
This editing shows
the audience that
the film is a horror
movie and adds to
the fear-factor.

4. NIGHTMARE ON ELM STREET
TRAILER
Horror movie
trailers
conventionally
always show the
antagonist as
inhuman and
monster-like this
mise-en-scene is
used to terrify the
audience.

5. INSIDOUS TRAILER
Horror movie
trailers
conventionally
always show the
victims (main
protagonists) at the
start to be normal
this is used to show
the contrast to
when they become
haunted etc.

6. INSIDOUS TRAILER
Horror movie
trailers
conventionally
always show the
victims to be hurt
by the evil spirit etc
usually through the
mise-en-scene as
this screenshot
shows this is done
to show the
audience what the
evil force is capable
and adds to the
scariness of the
trailer.

7. THE PACT TRAILER
Horror movie
trailers
conventionally
usually use subtitles
explaining whats
happened this
editing makes the
movie appear to be
real and makes the
movie seem even
more scary.

8. THE PACT TRAILER
Horror movie
trailers
conventionally
usually show
reviews from
magazines etc, this
editing technique
attracts audiences
to watch the movie
because the reviews
make the film look
more appealing.

9. THEORIES AND THEORISTS THAT
LINK TO HORROR TRAILERS
Chandler
Fiske
Grant
Propp
Todorov
Barthes
Strauss
Hypodermic Needle Model Theory
Uses and Gratifications Theory