Szetela Atlanta SEMPO 2010

David Szetela
David SzetelaVP of Search Marketing Operations
The Future of PPC: Start Now! David Szetela Clix Marketing http://szetela.me
October 5, 2010 Download Free Copy: http://CustomersNowBook.com
October 5, 2010 Available Now http://PPC1Hour.com
Today I’ll Cover: ,[object Object],[object Object],[object Object],[object Object],[object Object],October 5, 2010
Coming Soon: Non-web Conversions October 5, 2010
Auto Keyword Bid Management ,[object Object],[object Object],[object Object],October 5, 2010
 
 
 
 
 
Next Steps ,[object Object],[object Object],[object Object]
Caveat ,[object Object]
Turbo-editing with AdWords Editor ,[object Object],[object Object],[object Object],[object Object]
Segmenting Ad Groups with AdWords Editor October 5, 2010
Copy and Paste Ad Group October 5, 2010
Change the Name of the Copy October 5, 2010
Click on Keywords Tab October 5, 2010
Set Up a keyword Filter October 5, 2010
Delete Filtered Keywords October 5, 2010
Keyword Subset is Left October 5, 2010
Add Exact Match Versions of All keywords October 5, 2010
Add Exact Match Versions of All keywords October 5, 2010
Add Exact Match Versions of All keywords October 5, 2010
October 5, 2010
October 5, 2010
October 5, 2010
Instructions for adCenter Export ,[object Object],October 5, 2010
Hyper-targeting with AdWords October 5, 2010
Remarketing Resources ,[object Object]
Advertiser Benefits ,[object Object],[object Object]
Concepts ,[object Object],[object Object]
Method ,[object Object],[object Object],[object Object],[object Object]
Example 1 ,[object Object]
Example 1
Example 2 ,[object Object]
Example 2
Example 3 ,[object Object]
Example 3
Announced Yesterday: Interest-Based Advertising October 5, 2010
Social Media PPC Rules ,[object Object],[object Object],[object Object]
Getting Started ,[object Object],[object Object]
Getting Started
Start with an Ad
Start with an Ad
Specify Targeting
Geographic Targeting
Geographic Targeting
Demographic Targeting
Likes and Interests
Set Budgets and Bids
Create Account Details
2 Emails Later…
Main PPC Web Interface
Implement Conversion Tracking
Implement Conversion Tracking
Campaign Performance – Web Interface
Conversion Performance – Reports
Conversion Performance – Reports ,[object Object],[object Object]
Demographic Report
Responder Profile Report
Hyper-Target Ad/Landing Page Combinations
Targeting Roulette Players in Swanage
Roulette/Swanage  Landing Page October 5, 2010
Blackjack/Bournemouth  Landing Page October 5, 2010
More Resources ,[object Object],[object Object]
LinkedIn Advantages ,[object Object]
Prominent Ad Placement
Getting Started ,[object Object]
Getting Started ,[object Object]
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Advice ,[object Object],[object Object],[object Object]
Advice ,[object Object],[object Object],[object Object]
Direct Links: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Future of PPC: Start Now! David Szetela Clix Marketing http://szetela.me
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