2. Overview
“organize - enhance - add value”
Our full service approach provides comfort and security in knowing that all
components of operating and managing your project is under one roof. We create
tailored strategies and systems to achieve your desired end-result, while offering the
support and relationships to see your project through to the finish line. Whether your
needs require site acquisition, leasing & sales, design assistance, general contractor
relationships, environmental consulting or property management programs, we can
provide you with a full team of professionals that will go over and above to satisfy the
Luxia Real Estate is a multifaceted commercial real estate firm that offers
property management, marketing, tenant representation, leasing, stabilized
value-add acquisitions and disposition services. Our success is found through a
complete perspective approach that incorporates all aspects of proper finance
and project management combined with the critical steps of professional
marketing. Our main focus is on your goals. Whether the end game is to expand,
stabilize and hold or to maximize and sell, our process is relatively the same:
timeline and ultimate goals of your project.
Communication is the foundation for good support. From top to bottom, accessibility
and open communication provides an environment of trust and positivity. On top of
clear communication, it is critical to maintain accurate and detailed records.
Communication with you, our client, is an ongoing, fluid system where we provide
access to detailed information and concise instruments to illustrate the current position
and future objectives of the project.
Luxia Real Estate's mission is to practice the fundamentals of real estate brokerage
& leasing, management, tenant representation, investment, and development,
while maintaining the primary focus of maximizing the value and returns of our
clients' real estate portfolios and new ventures.
3. Marketing
Below is a brief outline illustrating some of the marketing avenues we utilize for our
listings. Each project is unique and whenever possible we utilize local services and
publications. Our goal is to provide maximum exposure to generate activity which gives
our clients the ability to make the most informed decisions.
I. Internet and Electronic Advertising
II. Direct Marketing
Warm/cold direct contact with the identified prospects in our marketing plan
Broadcast emailing to national brokerage networks, retail networks and our
internal database of over 10,000 contacts.
Field marketing, where we survey other comparable properties in the general
area for tenants that may be looking to relocate or expand.
www.facebook.com – an international social media offering sponsored ads
subscriptions and paid subscriptions for local and international members and
shares information through several other web sites
www.dubizzle.com – a subscription based national commercial real estate
database used by the larger firms across the United Arab Emirates
www.propertysolutiondubai.com – our proprietary web site where we list
all of our property listings, news updates and market information.
www.bayut.com – an online marketing service specializing in operating
business sales and opportunities.
www.google.com – the digital marketing, used by real estate brokers who deal
primarily with residential properties. This can be a great to tool to provide
exposure to local agents and business operators.
www.instagram.com – an online social media marketing services specializing
in operating business sales and opportunities.
4.
5. Company Profile
Marketing
III. Communication
One of the major attributes that set us apart from other commercial brokers is
our communication with our clients. At minimum we provide regular written
updates highlighting who we have communicated with and how they responded.
Even with a rejection we do our best to understand the reasons why and, if
necessary, adjust our marketing plan.
Our internal office management system keeps our agents efficient and orderly in
regards to prospecting, contacting and following up. Our scheduling program
enables us to be persistent without becoming a pest.
We keep meticulous notes behind our contacts and we have the ability to cater
our material to meet the specific needs of any given prospect on the fly. This is
especially helpful when dealing with regional and national tenants who manage
extensive pipelines and have limited time to focus on the details of a particular
project.
Marketing Timeline
Step Week Item
1 1 Generate a marketing plan complete with prospect category list
2 1-2
Complete marketing material including flyers, packages, professional
photos (weather permitting), contact letters, signage, etc.
3 1-2 Populate all electronic marketing avenues
4 1-3 Begin broadcast campaign and direct contacting efforts
5 3-8
Individually contact every identified prospect identified in our original
marketing plan (feedback usually within 1 or 2 weeks)
6 3-8 Field market to local prospects for relocations or expansions
7 6-12
Anticipated feedback from our initial marketing efforts, adjust marketing
plan as needed
8 6-26
Continue prospecting efforts, re-evaluate target list, update/modify
marketing plan as needed
0-26
Throughout the term of our listing agreement we field all incoming
inquiries, qualify basic tenant criteria, distribute marketing materials,
arrange physical inspections and facilitate negotiations of all offers
6. Tenant Representation
• Market and demographic analysis
• Site selection
• Market surveys
• Building tours
• Property evaluation
• Cost of occupancy analysis
Demographic, Location, and Site Criteria – Using the most recent and detailed
demographic services, our team’s market knowledge and relationships with
property owners, we position our clients on the best track to success. We
identify and investigate all viable properties that are on and off the market to
identify the most appropriate site for our clients. Each property presents its own
unique features, and we use our insight of the market to make the best real
estate decision for the client.
Lease Negotiation – We study and analyze the competition to ensure we are
properly positioned in the market and competitive in the negotiation process. We
take pride in our ability to effectively communicate with landlords, developers
and sellers to make sure our clients needs are exceeded. We act as a mediator
between Client and Ownership to streamline the deal making process. We
understand the intricacies of the real estate transaction that go beyond the
economic terms.
• Negotiations
• Build-to-suit planning
• Strategy development
• Design and construction consulting
• Municipal negotiations
• Connections to architects engineers,
contractors, lawyers, and much more.
Below is the process LUXIA uses to procure the best possible end results for our
clients. Each tenant representation project is unique, and we have outlined the
methods we implement for the best results. Our goal is to is put our clients in the best
position for success.
The acquisition process is comprised of much more than just the interactions between
landlords and tenants, buyers and sellers. Beyond the deal making process, Luxia
Real Estate services include:
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8. Company Profile
We cater to our clients needs, adjust based on
feedback and maintain a constant position of
readiness.
Each piece of the puzzle must fit perfectly
with the others to create the masterpiece.
Our complete range of services keep the pieces
together in one house and provide the
structure needed to obtain your goals.