With a population of over 1.3 billion, not only does China have more Internet users than any other country, but 81.4% of Chinese consumers age 18-54 say surfing the Internet is a favorite way to spend free time.
Are you thinking of entering politics? You need to read this and understand the nitty gritty of today's politics to ensure that you WIN and election and not just be another candidate who tried and failed.
Web Intelligence For Small and Medium Enterprisesmicky83
Web Intelligence for Small and Medium Enterprises - Social Media Marketing Tools and Techniques for Small and Medium Enterprises
(European Project TRI-ICT)
In this presentation we'll see how small and medium enterpises can use Social Media in order to improve their business and their image.
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
Navigating the Social Media Landscape In ChinaGravity Media
China's relatively strong economy and its growing middle class means more Chinese citizens have money to travel and spend, according to tourism experts. The middle class in China numbered 247 million people in 2011, or 18% of the population, and is projected to grow to more than 600 million by 2020.
To bring it home to the United States, Chinese tourists spend an average of $2,932 per visit to California, compared with $1,883 for other overseas visitors, according to the latest statistics by the U.S. Office of Travel and Tourism Industries. A big chunk of their spending — about 33% — goes for gifts and souvenirs.
So, reaching this audience before they get to the United States can be a big priority for many brands and marketers. Given the internet firewalls, it can be near impossible to reach Chinese people in China. Facebook and Twitter are pretty much nonexistent; however there are in-country options to consider. We break it down for you.
Are you thinking of entering politics? You need to read this and understand the nitty gritty of today's politics to ensure that you WIN and election and not just be another candidate who tried and failed.
Web Intelligence For Small and Medium Enterprisesmicky83
Web Intelligence for Small and Medium Enterprises - Social Media Marketing Tools and Techniques for Small and Medium Enterprises
(European Project TRI-ICT)
In this presentation we'll see how small and medium enterpises can use Social Media in order to improve their business and their image.
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
Navigating the Social Media Landscape In ChinaGravity Media
China's relatively strong economy and its growing middle class means more Chinese citizens have money to travel and spend, according to tourism experts. The middle class in China numbered 247 million people in 2011, or 18% of the population, and is projected to grow to more than 600 million by 2020.
To bring it home to the United States, Chinese tourists spend an average of $2,932 per visit to California, compared with $1,883 for other overseas visitors, according to the latest statistics by the U.S. Office of Travel and Tourism Industries. A big chunk of their spending — about 33% — goes for gifts and souvenirs.
So, reaching this audience before they get to the United States can be a big priority for many brands and marketers. Given the internet firewalls, it can be near impossible to reach Chinese people in China. Facebook and Twitter are pretty much nonexistent; however there are in-country options to consider. We break it down for you.
Web Intelligence For Small and Medium Enterprisesmicky83
Web Intelligence for Small and Medium Enterprises - Social Media Marketing Tools and Techniques for Small and Medium Enterprises
(European Project TRI-ICT)
In this presentation we'll see how small and medium enterpises can use Social Media in order to improve their business and their image.
ULTIMATE EXPERIENCE COMMERCE: EXPLORING THE CRITICAL
RELATIONSHIP BETWEEN VIDEO-RICH CONTENT AND SOCIAL MEDIA
ACTIVATION IN THE BEAUTY INDUSTRY
Just over a decade ago, online commerce was simply a digital version
of print. Mainly due to bandwidth constraints, the online experience
wasn’t much more than a slightly cleaner catalogue. Now much of that
has changed, with the emergence of digital video as a way of providing
a much richer, deeper online shopping experience for beauty and
cosmetics customers.
Today “experience commerce,” a fusion of brand marketing and product
merchandising that enables visitors to access an entertaining online
social shopping experience, serves as a portal to products they might
like to buy, and is fundamentally changing the way people shop and
experience cosmetics brands online.
But that’s only half the picture. To ensure the potency of an experience
commerce initiative, social media activation must be employed. In a
workshop seminar designed to actively engage attendees on the issues
and possibilities related to building beauty brands through video-rich
experience commerce via social media activation, Glick will helm a
session that includes dynamic audience involvement and covers:
• Developing and delivering timely and engaging video content to
your cosmetics customers
• Activating existing online beauty campaigns in a cost and time
efficient manner
• Reaching even broader media for your business and creating brand
awareness through video content
• Effectively using video to demonstrate beauty products through
the three main highways of social media activation – what we like
to call the ‘triad of digital distribution’ - .com, Social and Mobile
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
Learning From Driving Digital Transformation at Scale: HP Enterprise and Sub-...MuleSoft
Rapid changes in business processes require an IT ecosystem that is able to quickly adapt to changing business needs. The complexity in the IT ecoystem increases once an organization becomes bigger and contains entangled business process across the IT Landscape. Putting systems together in a manner which provides business agility, supports rapid adaption to changes, creates ease of doing business and lowers the cost of IT is a challenge. Our approach for Digital transformation has brought success for clients who have been able to transform their business in a faster and more rapid manner while driving results for the business.
The exponential pace of change is continuing in the Digital Economy. Just as you were getting used to making web, mobile, social, cloud and analytics work in your businesses, along comes the next set of super-disruptors.
What are the key forces driving change in the retail sector?
Where does the opportunity with the consumer lie?
In our Retail Showcase, we share with you our vision of what it takes to win in retail today.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Dr Mathew McDougall's presentation "Technology in Tourism" that was delivered on day 1 of the forum.
The forum aims to provide a Pan-Asia-Pacific platform for policy makers, senior officials, researchers and industry representatives to take stock of the global & regional trends and their impact on tourism on an annual basis.
The event, under the unique and joint umbrella of UNWTO and PATA, helps participants to share information, analyse the current situation and map out the next course of action for the future.
Dr Mathew McDougall’s presentation "Technology in Tourism" that was delivered on day 1 of the forum.
The forum aims to provide a Pan-Asia-Pacific platform for policy makers, senior officials, researchers and industry representatives to take stock of the global & regional trends and their impact on tourism on an annual basis.
The event, under the unique and joint umbrella of UNWTO and PATA, helps participants to share information, analyse the current situation and map out the next course of action for the future.
Web Intelligence For Small and Medium Enterprisesmicky83
Web Intelligence for Small and Medium Enterprises - Social Media Marketing Tools and Techniques for Small and Medium Enterprises
(European Project TRI-ICT)
In this presentation we'll see how small and medium enterpises can use Social Media in order to improve their business and their image.
ULTIMATE EXPERIENCE COMMERCE: EXPLORING THE CRITICAL
RELATIONSHIP BETWEEN VIDEO-RICH CONTENT AND SOCIAL MEDIA
ACTIVATION IN THE BEAUTY INDUSTRY
Just over a decade ago, online commerce was simply a digital version
of print. Mainly due to bandwidth constraints, the online experience
wasn’t much more than a slightly cleaner catalogue. Now much of that
has changed, with the emergence of digital video as a way of providing
a much richer, deeper online shopping experience for beauty and
cosmetics customers.
Today “experience commerce,” a fusion of brand marketing and product
merchandising that enables visitors to access an entertaining online
social shopping experience, serves as a portal to products they might
like to buy, and is fundamentally changing the way people shop and
experience cosmetics brands online.
But that’s only half the picture. To ensure the potency of an experience
commerce initiative, social media activation must be employed. In a
workshop seminar designed to actively engage attendees on the issues
and possibilities related to building beauty brands through video-rich
experience commerce via social media activation, Glick will helm a
session that includes dynamic audience involvement and covers:
• Developing and delivering timely and engaging video content to
your cosmetics customers
• Activating existing online beauty campaigns in a cost and time
efficient manner
• Reaching even broader media for your business and creating brand
awareness through video content
• Effectively using video to demonstrate beauty products through
the three main highways of social media activation – what we like
to call the ‘triad of digital distribution’ - .com, Social and Mobile
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
Learning From Driving Digital Transformation at Scale: HP Enterprise and Sub-...MuleSoft
Rapid changes in business processes require an IT ecosystem that is able to quickly adapt to changing business needs. The complexity in the IT ecoystem increases once an organization becomes bigger and contains entangled business process across the IT Landscape. Putting systems together in a manner which provides business agility, supports rapid adaption to changes, creates ease of doing business and lowers the cost of IT is a challenge. Our approach for Digital transformation has brought success for clients who have been able to transform their business in a faster and more rapid manner while driving results for the business.
The exponential pace of change is continuing in the Digital Economy. Just as you were getting used to making web, mobile, social, cloud and analytics work in your businesses, along comes the next set of super-disruptors.
What are the key forces driving change in the retail sector?
Where does the opportunity with the consumer lie?
In our Retail Showcase, we share with you our vision of what it takes to win in retail today.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Dr Mathew McDougall's presentation "Technology in Tourism" that was delivered on day 1 of the forum.
The forum aims to provide a Pan-Asia-Pacific platform for policy makers, senior officials, researchers and industry representatives to take stock of the global & regional trends and their impact on tourism on an annual basis.
The event, under the unique and joint umbrella of UNWTO and PATA, helps participants to share information, analyse the current situation and map out the next course of action for the future.
Dr Mathew McDougall’s presentation "Technology in Tourism" that was delivered on day 1 of the forum.
The forum aims to provide a Pan-Asia-Pacific platform for policy makers, senior officials, researchers and industry representatives to take stock of the global & regional trends and their impact on tourism on an annual basis.
The event, under the unique and joint umbrella of UNWTO and PATA, helps participants to share information, analyse the current situation and map out the next course of action for the future.
The Buzz Generation- Reaching Youth & Young ProfessionalsDr Matt McDougall
A social media marketing presentation outlining the new 'buzz generation' in China. Some practical tips and guidelines for undertaking a social media campaign that targets a youth and young professional audience.
An introduction to the Social Commerce in China. This presentation will introduce a number of the social networks and eCommerce players like Renren, Kaixin, Sina, Tencent, QQ and Taobao.
This presentation was developed for hotels, guesthouses and motels looking at attracting Chinese visitors to their properties. The aim of developing your properties Brand within China is to increase the direct bookings and facilitate greater numbers of visitors flows.
Dr Mathew McDougall's presentation for Marcom Beijing 2010. A discussion on the state of Chinese social media and some practical tips for companies wanting to engage with this medium.
This is the presentation by Dr Mathew McDougall at the Routes Online event in Berlin, Germany (5th Oct 2011).
The presentation outlines the Chinese internet landscape and some tips for social media marketing.
Delta Generali social media - opportunity & challengeMiloje Sekulic
Fiercer market conditions seek more effort to make success, wide
intelligence, targeted approach, precise answer to your target
groups` needs and empowerment through embracing
changes that have taken place.
Digital Jungle Credentials - Cross Cultural Digital Marketing AgencyDr Matt McDougall
Digital Jungle is cross cultural digital marketing Agency that works with Western organisations to reach a Chinese audience; living in China or abroad. With staff in China, Australia and New Zealand, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.
Attracting Chinese Students to Western UniversitiesDr Matt McDougall
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
Hawaii Tourism Conference 2013 - Reputation is EverythingDr Matt McDougall
A presentation delivered by Dr. Mathew McDougall at the 2013 Hawaii Tourism Conference, Aha Oihana Hoomakaikai. The presentation revealed the size of the Chinese internet and the impact reputation has on travelers intent to travel to particular destinations.
This presentation outlines the new features included in Google's Enhanced Campaign feature. These allow the marketers to advertise on all devices in a more efficient manner with their Adwords programs.
Google's Penguin 2.0 recently launched on May 22, 2013. Affectionately called the “Webspam” update, the newest Penguin on the prowl. This presentation will help webmasters come to understand some of areas being focused on by Google.
A presentation outlining the popular culture of the 80's. A look at the movies, music, fashion & technology that made this one of the more memorable decades of the 20th century.
An in-depth study that identified 10 distinct social media personality types, from the 'Social Visionary' to the recognizable 'Social Ranter.' The research findings show consistency of these personality types across age, gender and cultural lines.
Lift13 Event Presentation - The Chinese Digital LandscapeDr Matt McDougall
A presentation delivered to an Emakina event at the Lift13 Conference in Geneva, Switzerland. The presentation outlines the Digital China landscape and provides some interesting stats and numbers on Chinese Internet and Social Media usage
Here is a copy of my slides from a social media workshop I ran recently in Shanghai.
A 3 hour session that aimed to help social marketers improve their content & posting strategies
In the corporate communications function, crisis management comes with the territory. But with the rise of social media, the communications landscape has changed, introducing new players and parameters into situations.
This document provides a simple flow diagram that people and organisations can use in developing their own methods in addressing negative online comments and posts.
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Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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2. It seems everyone wants to reach
Chinese consumers….
But what are they like and how can I
reach them?
If only I knew the main way for
reaching each of these groups of
consumers ……
sinotechgroup.com.cn
3. Chinese Consumer Fast Facts
600 million strong.
By 2015 there will be 500 million people under age 30 in China--
roughly the population of the entire European Union.
wealthy.
80% of the wealthy (over 250,000 Yuan/year) are under age 45,
compared with 30% in the U.S. and 19% in Japan.
online.
of China’s 430 million Internet users, 73% are between the ages of 13
to 34.
located outside of China’s tier 1 cities.
1.2 billion people live outside of China’s Tier 1 cities, meaning that
185 million or 93% of China’s 200 million core consuming population
live outside of a Tier 1 city.
sinotechgroup.com.cn
4. Chinese Internet Fast Facts
Up to June, 2010, the number of net citizens in China has reached 420 million
The number of broadband net citizens has reached 364 million
The number of mobile net citizens in China has reached 277 million
The weekly online time of net citizens is 19.8 hours
The growth rate of users for online payment, web shopping and e-banking was 30%
The number of Chinese websites is 2.79 million
Number of bloggers is 231 million
26th Statistical Report on Internet Development in China (July, 2010)
sinotechgroup.com.cn
5. Chinese consumers cannot be
ignored by Western Brands. Therefore,
Marketers need ways to exploit this
growing spending power
Chinese consumers can be broadly
grouped into two segments; the ‘we’
and the ‘me’ generations
sinotechgroup.com.cn
6. WE” GENERATION
• Born in the 1960s & 70s
• Current age: 28–47
• Population: 450 million
• Often digitally connected
• Confident, well-off,
responsible, family-oriented
sinotechgroup.com.cn
8. They access the web through PC/
Mobile
They are time pressured through work
They like to read fact based content
They don’t trust corporate messages -
they believe their select group of online
friends
They don’t like being told – they like to
be question and make own assessment
sinotechgroup.com.cn
9. ME” GENERATION
• Born after 1980
• Current age: 12–27
• Population: 380 million
• Always digitally connected
• Individualistic, fashionable, forward thinking, realistic
sinotechgroup.com.cn
11. They access the web through mobile
They are time pressured through social
activities
They don’t read- they scan. The like
gossip and entertainment news
They don’t trust corporate messages -
they believe their online buddies
They don’t like being told – they like to
be engaged and participate
sinotechgroup.com.cn
12. Given the difference of these two
groups, you need to separate ‘we’
and ‘me’ brand messages and
communications strategy.
BUT in terms of connecting with them,
they both belong to the DIGITAL
GENERATION and can be reached
through online campaigns
sinotechgroup.com.cn
13. When developing a digital strategy, leverage paid, owned
and earned media
sinotechgroup.com.cn
18. To a New Socially Engaged Model
sinotechgroup.com.cn
19. Using Earned Media in digital campaigns to develop
engagement requires some simple principles
20. 1. Listen to them
• Monitor the channels they’re using.
• What are they saying about your brand?
• What are they saying about competitors’ brands?
.
• Pre-empt reputational crises. Be ready to respond when necessary
sinotechgroup.com.cn
21. 2. Understand them
Remember our Chinese netizens are different in behavior and
in online intent
Consider what are their motivations for using social media
(are you wanting to reach the ‘we’ or the ‘me’ group)?
How do they interact with different social media channels?
How to they interact with each other across these channels?
What drives them to participate and spread messages?
What kinds of messages will they be receptive to?
sinotechgroup.com.cn
22. 3. Be visible to them
Don’t simply jump on the social media bandwagon.
When engaging these ‘me’ and ‘we’ generations’ through
social media you must know which medium is right for your
message and your objective
– i.e. when to use corporate blogs vs. forums vs. social
networking sites.
After selecting your channels, make sure your brand is highly
visible to the public.
sinotechgroup.com.cn
23. 4. Know what incentives work for them
Why should these ‘me’ and ‘we’ folks engage with your
brand and spread your message?
Is it a social currency?
Does it leverage opinion leadership among their peers?
Timely and compelling content?
Access to exclusive promotions?
Incorporate incentives that will drive interest and
participation.
sinotechgroup.com.cn
24. 5. Gain and maintain their trust
Be authentic and transparent in communicating across
social media.
Try to add legitimate value to netizens’ online experiences.
Most importantly, don’t try to deceive this group– they are
smart and it will only lead to backlash and reputational
damage.
sinotechgroup.com.cn
25. Summary
China has a robust consumer market
that wants to buy, buy, buy…
These consumers can be broadly be
grouped into 2 segments
Both segments are active users of
digital media
Within the digital media channels,
they are both social media junkies
sinotechgroup.com.cn
26. “Tell me and I’ll forget;
Show me and I may remember;
Involve me and I’ll understand.”
ANCIENT CHINESE PROVERB
sinotechgroup.com.cn
27. Thank you -
Dr Mathew McDougall | @sinotechian
sinotechgroup.com.cn | @sinotechgroup
sinotechgroup.com.cn