Reaching Out to New Dads




           Chris Singer                              MC Rothhorn


Stay At Home Dads & Parent Representatives for Ingham Great Start Collaborative
My Daddy Story: MC Rothhorn


                    •  Before having Kata in 2002, had
                    talked with partner that I would
                    stay at home ~ 2006.

                    •  Mori born in 2004. MC bread
                    winner until 2006.

                    •  Great start parent and learning
                    father full-time since then.
My Daddy Story: Chris Singer

                    •  First time father – started out
                    scared out of his wits

                    •  Freelance writer & blogger
                    http://www.easybabylife.com/chris-singer.html
                    http://sahdinlansing.com

                    •  Website & Social Media Consultant
                    http://harambeeconsulting.com
Objectives

1.) Understand ways to determine if your program is
dad-friendly.

2.) Learn what motivates some dads to participate in
a program.

3.) Learn practical ways to find new dads and better
promote and publicize your programs and services.
Our assumptions:
1.) We don’t have all the answers for every dad. Dads
are single, divorced, gay, widowed, stay at home (by
choice or not), work from home, etc…

2.) If you’re here today – it’s because you want to be
here! It’s also why we are here as well. Feel free to
ask questions as we go along. We want you to be part
of the conversation.

3.) No dads have ever attended an expectant
parenting class that treats dads as equal partners in
the birth.
Is 2010 the “Year of the Daddy?”
                    •  Saints QB Drew Brees and his 1
                    year old son Baylen

                    •  President Obama putting a serious
                    focus on fatherhood

                    •  Great variety and quality of ‘daddy
                    blogs’

                    •  Stay at home dads are more
                    common and more accepted than
                    ever.
Why new dads?
        National Fatherhood Initiative Study called: “Pop’s
        Culture: National Survey of Dad’s Attitudes on
        Fathering”

        •  Findings:

             •  80% of new dads lack significant experience with a baby 6
             months or younger

             •  60% of these men have either a negative or non-existent
             model for their own father

             •  Dads feel unprepared for fatherhood (just under ½ agreed
             & just under ¾ strongly agreed)

             •  Fathers feel replaceable (majority agreed)

             •  Identified 6 major obstacles to being a good father
Six obstacles identified by dads:
            •  WORK OBLIGATIONS

            •  MEDIA/POPULAR CULTURE

            •  FINANCIAL PROBLEMS

            •  LACK OF KNOWLEDGE

            •  CHILD’S MOTHER

            •  LACK OF PARENTING RESOURCES
What motivates dads to participate?

               •  Feeling welcome

               •  Feeling valued

               •  Non-punitive & non-judgmental

               •  Convenience of location & time

               •  Wife/partner/friends

               •  What else???
Is your program dad-friendly?
               •  What are you offering and how does it fit
               with what dads want – to feel prepared,
               equipped and irreplaceable.

               •  Marketing materials – Men perceive
               “parenting” as “for moms”

               •  Do you have male facilitators?

               •  Do you solicit comments/ideas from past
               male participants?

               •  How do you structure activities? Are they
               active and hands-on.
Where are the dads? Promote to:
              •  Gyms
              •  Barbershops
              •  Athletic facilities
              •  Diners/restaurants
              •  Churches
              •  Schools
              •  Partner with other organizations:
                    •  Head Start
                    •  Hospitals
                    •  Parks & Recreation
              •  Social Media
                    •  Facebook
                    •  Twitter
Our current efforts…

   We approached the Expectant
   Parent Organization where Chris
   & his wife took birth classes.
                                               www.epobaby.org

   •  Their responsiveness blew us away.

   •  Set up a meeting to discuss our ideas.

   •  They immediately invited us to partner with them to facilitate
   a dads component for their new infant birthing classes.

   •  April/May will be the first classes.
Any questions, comments?




       Thank you for coming to our workshop!
Feel free to contact us:
Chris Singer                        MC Rothhorn
•  E-mail: chrisrsinger@gmail.com   •  E-mail:
•  Blog: http://sahdinlansing.com   inghamGSCparents@yahoo.com




            Ingham Great Start Collaborative Birth To Five

          http://www.cacvoices.org/organizations/birthtofive
                      www.migreatparents.org

Reaching Out To New Dads

  • 1.
    Reaching Out toNew Dads Chris Singer MC Rothhorn Stay At Home Dads & Parent Representatives for Ingham Great Start Collaborative
  • 2.
    My Daddy Story:MC Rothhorn •  Before having Kata in 2002, had talked with partner that I would stay at home ~ 2006. •  Mori born in 2004. MC bread winner until 2006. •  Great start parent and learning father full-time since then.
  • 3.
    My Daddy Story:Chris Singer •  First time father – started out scared out of his wits •  Freelance writer & blogger http://www.easybabylife.com/chris-singer.html http://sahdinlansing.com •  Website & Social Media Consultant http://harambeeconsulting.com
  • 4.
    Objectives 1.) Understand waysto determine if your program is dad-friendly. 2.) Learn what motivates some dads to participate in a program. 3.) Learn practical ways to find new dads and better promote and publicize your programs and services.
  • 5.
    Our assumptions: 1.) Wedon’t have all the answers for every dad. Dads are single, divorced, gay, widowed, stay at home (by choice or not), work from home, etc… 2.) If you’re here today – it’s because you want to be here! It’s also why we are here as well. Feel free to ask questions as we go along. We want you to be part of the conversation. 3.) No dads have ever attended an expectant parenting class that treats dads as equal partners in the birth.
  • 6.
    Is 2010 the“Year of the Daddy?” •  Saints QB Drew Brees and his 1 year old son Baylen •  President Obama putting a serious focus on fatherhood •  Great variety and quality of ‘daddy blogs’ •  Stay at home dads are more common and more accepted than ever.
  • 7.
    Why new dads? National Fatherhood Initiative Study called: “Pop’s Culture: National Survey of Dad’s Attitudes on Fathering” •  Findings: •  80% of new dads lack significant experience with a baby 6 months or younger •  60% of these men have either a negative or non-existent model for their own father •  Dads feel unprepared for fatherhood (just under ½ agreed & just under ¾ strongly agreed) •  Fathers feel replaceable (majority agreed) •  Identified 6 major obstacles to being a good father
  • 8.
    Six obstacles identifiedby dads: •  WORK OBLIGATIONS •  MEDIA/POPULAR CULTURE •  FINANCIAL PROBLEMS •  LACK OF KNOWLEDGE •  CHILD’S MOTHER •  LACK OF PARENTING RESOURCES
  • 9.
    What motivates dadsto participate? •  Feeling welcome •  Feeling valued •  Non-punitive & non-judgmental •  Convenience of location & time •  Wife/partner/friends •  What else???
  • 10.
    Is your programdad-friendly? •  What are you offering and how does it fit with what dads want – to feel prepared, equipped and irreplaceable. •  Marketing materials – Men perceive “parenting” as “for moms” •  Do you have male facilitators? •  Do you solicit comments/ideas from past male participants? •  How do you structure activities? Are they active and hands-on.
  • 11.
    Where are thedads? Promote to: •  Gyms •  Barbershops •  Athletic facilities •  Diners/restaurants •  Churches •  Schools •  Partner with other organizations: •  Head Start •  Hospitals •  Parks & Recreation •  Social Media •  Facebook •  Twitter
  • 12.
    Our current efforts… We approached the Expectant Parent Organization where Chris & his wife took birth classes. www.epobaby.org •  Their responsiveness blew us away. •  Set up a meeting to discuss our ideas. •  They immediately invited us to partner with them to facilitate a dads component for their new infant birthing classes. •  April/May will be the first classes.
  • 13.
    Any questions, comments? Thank you for coming to our workshop!
  • 14.
    Feel free tocontact us: Chris Singer MC Rothhorn •  E-mail: chrisrsinger@gmail.com •  E-mail: •  Blog: http://sahdinlansing.com inghamGSCparents@yahoo.com Ingham Great Start Collaborative Birth To Five http://www.cacvoices.org/organizations/birthtofive www.migreatparents.org