Thinking of a new thread?                    CreativeAgencySecrets.com
As noted                                  We saw the opportunity as advertised.                                           ...
Initiative                                                                   CreativeAgencySecrets.comA proposal to delive...
Shift                                                                        CreativeAgencySecrets.comMove your brand comm...
OptionsUnlockOpen up the threads and share them among global audiences.                                                   ...
TraditionsTalkFollow the thread to new conversations.                                                                     ...
Meaning               Guild                                                           CreativeAgencySecrets.comFollow the ...
Doodle                                  We are your new brand innovation team                                             ...
Dance                                 We are your new brand innovation team                                               ...
SpliceTogether?     CreativeAgencySecrets.com        9
Team.                  Try us out.                                                                                    Crea...
Seeing a moment                  Consider it a gift from us to you to mark a very                  special occasion: oppor...
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New Zealand Merino Brand Pitch

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A cold pitch to the NZ Merino Chief Executive, John Brackenridge. He wanted 'outside the box' thinking... and in 2010 this was what we wrote.

Now in 2012, it still seems appropriate.

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New Zealand Merino Brand Pitch

  1. 1. Thinking of a new thread? CreativeAgencySecrets.com
  2. 2. As noted We saw the opportunity as advertised. CreativeAgencySecrets.com We thought where that could lead.Value, opportunity, a challenge, our expertise, our speciality, our passion...we’re creative, we’re talented: We can help. 1
  3. 3. Initiative CreativeAgencySecrets.comA proposal to deliver new thinking, new markets and new customers forNew Zealand MerinoFollow the thread.....A proposal to New Zealand Merino Ltd from Creative Agency Secrets dot com. 2Commercial in ConfidenceCreative Commons rights assertedJune 2010
  4. 4. Shift CreativeAgencySecrets.comMove your brand communications from monologue to dialogue.Using the internet, collaboration online, social media and open innovation we proposeto widen the awareness of New Zealand Merino as a product, as a brand and as aleading innovator for primary sector products.What if the thread can connect conversations between customers, between fashiondesigners, between buyers and all lead directly back to New Zealand Merino.Join the conversation, stimulate the debate, answer the questions,fill in the gaps and learn. Innovate 3 Innovate again
  5. 5. OptionsUnlockOpen up the threads and share them among global audiences. CreativeAgencySecrets.com• Set a challenge,• offer a bounty,• run a contest,• sponsor a desire,• fast-track collaborative product development,• host an un-conference.What new ideas can bright people come up with for New Zealand Merino? 4
  6. 6. TraditionsTalkFollow the thread to new conversations. CreativeAgencySecrets.comRecruit new people to the company database, find new opportunities to startconversations with buyers, manufacturers and branders and engage them inthe dialogue you have already started.Use the open innovation to gain "notoriety" as an innovative brand, setyourselves apart and ahead of the competition. 5
  7. 7. Meaning Guild CreativeAgencySecrets.comFollow the thread to new customers, new partners and new associationsIts all about selling more product - follow the conversations and starttalking samples, testing and buying quantities.Use the sales team to make contact with new people interested in new ways ofusing New Zealand Merino products. 6
  8. 8. Doodle We are your new brand innovation team CreativeAgencySecrets.comLet us take you into the world of business 2.0where online, offline, Gen-Y and easy globalcommunications drive awareness of theNew Zealand Merino brand.Show us your business plan, tell us your salestargets and business development goals and letus come up with innovative ways to spread yourbrand around the globe. 7
  9. 9. Dance We are your new brand innovation team CreativeAgencySecrets.comUnconventional, maybe a little non-conformist andenergetic - well be your team to drive businessdevelopment, product innovation, new technologiesand marketing into the next five years.We can work for you - a job -or we can partner with you -shared risk = shared reward -or we can consult = fees for hours.You choose. 8
  10. 10. SpliceTogether? CreativeAgencySecrets.com 9
  11. 11. Team. Try us out. CreativeAgencySecrets.com We invite you to gather your team for a one-day strategy workshop where we will uncover: • Tools for brand dialogue • New technologies - widgets, mash-ups, twitter, social media • Open innovation tools and decision making • Building online customer relationships This will be an interactive session between New Zealand Merino and our team of experts. We will listen to what you have to say, and we will present some of our ideas for the future of New Zealand Merino. This workshop is full of value. You pay us afterwards based on the value we deliver.Bottom line No value = no cost. 10
  12. 12. Seeing a moment Consider it a gift from us to you to mark a very special occasion: opportunity. CreativeAgencySecrets.com Contact: Rebecca Caroe 022 647 3993 rebecca@caroe.com Jonathan Ewing 021 111 7989 jonathan@caroe.com Dunedin, New Zealand.

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