Ray Beats is a new product that combines sunglasses and headphones into one product. The sunglasses have a small button that allows the user to listen to music and change tracks. The product is made using recognized sunglass brands like Ray Ban and Oakley, and headphone brands like Beats. It is estimated to cost between £75-£350 depending on the model. The target audience is people like Stan, a 20-year-old stockbroker who enjoys music festivals in the summer and has brands like Ray Bans. The product will be advertised using Dr. Dre on a beach to appeal to customers who would use it while traveling on holiday.