Rating Butler
•Download as PPTX, PDF•
0 likes•476 views
Rating Butler is a platform that helps app developers optimize their app ratings by automatically surfacing the in-app interactions most likely to lead to positive user reviews. It aims to address the current problems where developers can only guess which interactions will yield favorable ratings and may resort to fake reviews. The platform allows developers to define user events and Rating Butler will then optimize the app to improve ratings without manual testing or coding. The founder is a technical co-founder of a previous startup that raised funding.
Report
Share
Report
Share
Recommended
Mobile Optimization Approaches
This presentation is about one of the techniques of mobile optimization called ASO (App Store Optimization). App Annie says that by 2020, the app economy could double in size to become $101B. As apps make their way into wearables, cars, and other devices as a result of IoT, the need for ASO ( App Store Optimization) will increase in complexity. Let us decode some of the best practices of ASO.
How to get 30k+ App Store reviews every month
This document discusses the importance of app ratings and reviews for conversion rates. It notes that 79% of users check reviews before downloading an app and that apps with ratings of 1-3 stars can lose half of potential downloads. The document recommends regularly monitoring reviews and using in-app rating requests to significantly increase ratings. It provides tips on the best times to prompt users to rate the app to receive more positive reviews and higher download numbers.
Mobile seo'
This document discusses mobile app analytics and a product called AppClix. It states that AppClix provides developers with analytics and insights into their mobile apps that were previously difficult to obtain. AppClix automatically downloads reports from app stores and integrates them into analytics dashboards. Unlike other products, AppClix displays all relevant app data on a single dashboard for developers to easily understand app performance and sales.
Mobile Apps Competitive Analysis Done Right
Why mobile app developers and marketers must run competitive analysis to better improve their app reviews and retention and how it's done.
App conext+presentation
In this Slideshare presentation, our CEO Ian Sefferman (@iseff) discusses how to use competitive intelligence to drive more downloads for your mobile application. App store optimization is a critical part of driving organic downloads, and competitive intelligence is a big part of improving your ASO.
Although everything he talks about can be done manually, he also references tools which you can use to expedite the process. The tools can be found here:
http://www. mobiledevhq.com
Aso - App Store Optimization
App Store Optimization (ASO) is the process of improving the visibility of a mobile app in an app store. ASO involves optimizing various factors like an app's title, description, keywords, screenshots, category, ratings and reviews to increase rankings and discoverability in app stores. Key aspects of ASO include app search optimization, deep linking, and optimizing the app's structure and internal navigation to improve the user experience.
One-Pager: App Intelligence
A one-pager I created to highlight the use-case/value that Sensor Tower's App Intelligence provides.
A guide to getting your app reviewed
How to get your iOS or Android app reviewed by the leading app and game review sites. Includes hints, tips and interviews with the key experts.
Recommended
Mobile Optimization Approaches
This presentation is about one of the techniques of mobile optimization called ASO (App Store Optimization). App Annie says that by 2020, the app economy could double in size to become $101B. As apps make their way into wearables, cars, and other devices as a result of IoT, the need for ASO ( App Store Optimization) will increase in complexity. Let us decode some of the best practices of ASO.
How to get 30k+ App Store reviews every month
This document discusses the importance of app ratings and reviews for conversion rates. It notes that 79% of users check reviews before downloading an app and that apps with ratings of 1-3 stars can lose half of potential downloads. The document recommends regularly monitoring reviews and using in-app rating requests to significantly increase ratings. It provides tips on the best times to prompt users to rate the app to receive more positive reviews and higher download numbers.
Mobile seo'
This document discusses mobile app analytics and a product called AppClix. It states that AppClix provides developers with analytics and insights into their mobile apps that were previously difficult to obtain. AppClix automatically downloads reports from app stores and integrates them into analytics dashboards. Unlike other products, AppClix displays all relevant app data on a single dashboard for developers to easily understand app performance and sales.
Mobile Apps Competitive Analysis Done Right
Why mobile app developers and marketers must run competitive analysis to better improve their app reviews and retention and how it's done.
App conext+presentation
In this Slideshare presentation, our CEO Ian Sefferman (@iseff) discusses how to use competitive intelligence to drive more downloads for your mobile application. App store optimization is a critical part of driving organic downloads, and competitive intelligence is a big part of improving your ASO.
Although everything he talks about can be done manually, he also references tools which you can use to expedite the process. The tools can be found here:
http://www. mobiledevhq.com
Aso - App Store Optimization
App Store Optimization (ASO) is the process of improving the visibility of a mobile app in an app store. ASO involves optimizing various factors like an app's title, description, keywords, screenshots, category, ratings and reviews to increase rankings and discoverability in app stores. Key aspects of ASO include app search optimization, deep linking, and optimizing the app's structure and internal navigation to improve the user experience.
One-Pager: App Intelligence
A one-pager I created to highlight the use-case/value that Sensor Tower's App Intelligence provides.
A guide to getting your app reviewed
How to get your iOS or Android app reviewed by the leading app and game review sites. Includes hints, tips and interviews with the key experts.
#CMOUS Staying ahead on mobile - challenges, measurement and strategies
The document discusses mobile app marketing and attribution. It notes that the number of apps in the Google Play Store is over 1 million while the Apple App Store has around 1.6 million apps. Mobile ad spending reached $27 billion in 2015. The document discusses how app downloads and attribution work across different platforms and publishers. It explains why proper attribution is needed to optimize campaigns and prevent inaccurate metrics or duplicate attributions.
Tune + Forrester webinar: Marketers Must Embrace the Mobile Revolution
Join us as we feature a guest speaker from Forrester Research to bring you our newest webinar 'Marketers Must Embrace the Mobile Revolution.'
In the webinar you'll learn:
What is the mobile mind shift and why does it matter for marketers?
What are the best practices in embracing the mobile marketing revolution?
How should marketers leverage mobile to mature their marketing approach?
Android app developer in india
We differentiate Brill Mindz Technologies from other Android App Development Companies in India for our superior UI/UX designs, quality, advancement, customer relations, and client backing and time administration.
Tools to make killer apps: Quick guide for developers
You have developed an app and are looking to expand its functionalities, track behavior, engage users - then look no further. This quick reference guide lists down all popular tools available in the market today.
Final exam presentation Aditya Patni IIT Dhanbad
This document outlines a marketing plan for an Android and iOS app called All in Alma. The app aims to be a one-stop solution for all college students' needs in India, including food ordering, travel planning, and entertainment. The plan discusses the target customer segment of 20 million college students in India, lack of direct competitors, and monetization strategy of premium subscriptions and partnerships with local businesses. If successful, the app expects to generate over $150,000 in revenue in the first year from these strategies. The marketing plan also proposes a minimalistic app design, campus representative-led promotion, and performance evaluation based on downloads and reviews.
How to Develop an App? 6 Ways to Do It Right
The hired mobile app development company must have not only the experience but the exposure to the latest practices also as the app technology is changing fast to incorporate the ever changing needs of sellers and buyers both.
https://www.samyakonline.biz/mobile-app-development/
App Store Optimisation 101
Why ASO?
"App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App store optimization is closely related to search engine optimization. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app.” - Wikipedia
It is generally much easier to do than SEO as the app store is less mature so it doesn’t take much effort. Plus its free and the effects are long lasting. Everyone should do this because of the huge ROI (Might have considerable effect, doesnt take much time once you understand it).
In this article we will cover the general ASO Advice, take a look at a few ASO tools on the market and do a run through of an example using my own hobby app. (Fav Alert: http://bit.ly/iOSASO)
App Marketing Strategies
This document provides tips for app marketing strategies, including engaging an online presence on social media and forums to promote an app idea. It advises analyzing competitors to understand the market and review what users like and complain about. The document also makes recommendations around monetization options, pricing, naming, design, gaining reviews and feedback, and spreading awareness of the app.
Making money from your android app
The document discusses different ways to make money from an Android app, including free apps supported by ads or donations, paid apps, and mixed models with in-app purchases. It recommends establishing a good team to build a high quality app with a responsive UI and following Android standards. To boost sales with minimum cost, it suggests advertising the app, optimizing the description, distributing to other app markets, providing updates and support, and sending the app to bloggers for reviews. Analytics tools like Google Analytics, Apsalar and ACRA for bug reporting are also recommended to track app usage and improve performance.
The iPhone ecosystem
Beyond just developing apps, there are many business opportunities that have emerged around the iPhone ecosystem, including in areas like lead generation, marketing, monetization, and analytics. Specifically, the presentation focuses on non-technical solutions like beta tester networks, PR agencies, review sites, listing sites, push notification services, social integration, and analytics tools that can help apps at different stages of development, release, and maintenance. The iPhone platform now has over 60 million users and 100,000 developers, creating demand for both technical and non-technical services.
Android app marketing and google play - what you need to know - Fiksu
The document discusses how Google Play and the Fiksu platform provide marketers deeper insights into user acquisition and analytics. It allows marketers to understand what traffic sources are most effectively driving installs and user engagement. This data can then be used to optimize ad spending in real-time to focus on the highest performing channels. Additionally, the document contrasts Android and iOS app discovery, noting that Google Play relies more heavily on search than rank, with approximately 75% of organic downloads coming from searches. This allows marketers more opportunities to drive organic discovery through optimizing for relevant search terms.
How to Acquire Mobile Users using Facebook by Stephanie Shum
The document discusses using mobile app ads on Facebook to drive app installs and engagement. It outlines two key challenges for mobile apps: customer discovery/acquisition and retention/engagement. It then describes how mobile app install ads and mobile app engagement ads can help address these challenges by driving new users to install an app and get existing users to re-engage. The document provides best practices for creating effective mobile app ads, targeting the right audiences, and scaling ad campaigns.
Marketing Strategy: 'Plan It' App
This presentation gives an insight on the marketing strategy for an android app- 'Plan It'. Plan It is an app which helps one plan and organize almost anything and everything. Put simply, it is a must have 'Lifehack App' .
App store optimization
More than 6 million apps have been published on the app store and Play Store. Almost 2/3 of them do not generate more than 100 installs. The reality of the mobile app market can be pure chaos! And here comes… App Store Optimization! Join us and learn how to optimize your mobile app as to be searchable, improve your conversation rate of downloads and in-app purchases.
Good app ideas
The document discusses trends and changes expected for app developers in Perth. It notes that micro-moments are becoming more important than standalone apps, and that developers need to engage customers multiple times per day in short interactions. Developers will need to focus on cross-device experiences and understanding customer needs from aggregated data to deliver contextual information in real-time. Hardware innovations and a shift towards mobile experiences dominated by composition will present new opportunities for developers.
Mobileapps
App developers are increasingly spending more on advertising, moving away from CPM and CPC models towards cost-per-install (CPI) models. CPI is believed to be more cost-effective with better lead quality. However, incentivized CPI leads to poor lead quality and retention as users download apps for rewards rather than interest. The document recommends using non-incentivized CPI to acquire interested users and discusses how to properly implement mobile app postback tracking.
Marketing Plan for an App.
This marketing plan summarizes the Tapzo app, which amalgamates other apps into a single platform. The summary outlines key requirements for marketing an app, including having low memory and data requirements. It also emphasizes the importance of a memorable name, correct categorization, and an attractive landing page. Additionally, the plan recognizes the importance of an app demo video and competitor analysis. It proposes strategies like sponsorship, celebrity promotions, and digital/social media marketing. The status of these strategies is reported as mostly successful so far.
Is i phone app development profitable
The document discusses whether iPhone app development is profitable. It notes that over 22% of the global smartphone market is made up of iPhones, showing a large potential user base. While the app market is very competitive, an iPhone app can be profitable if developers thoroughly research the market need and design uncomplicated apps that follow Apple's guidelines. Post-launch marketing is also important for success, with the app icon, name and screenshots crucial for attracting initial downloads. Overall profitability depends on factors like production costs and how developers define success.
Top 7 best practices to build a Great Mobile App
Mobile apps are increasingly popular as they allow users to access services from their smartphones without needing internet access. There are several best practices for developing effective mobile apps, including following platform guidelines, using the latest development techniques and tools, gathering user feedback, optimizing for size and speed, securing user data, moderating ads and in-app purchases, and thoroughly testing the app. Amzur Technologies is an experienced mobile app development company that focuses on designing intuitive apps to meet business needs.
IRJET - Discovery of Ranking Fraud for Mobile Apps
1) The document proposes a system for detecting ranking fraud in mobile apps. It collects reviews data and performs preprocessing including stop word filtering and stemming.
2) It then extracts features from the reviews through part-of-speech tagging and sentiment analysis. Three types of evidence are identified: ranking, rating, and review evidence.
3) An evidence aggregation method is proposed to integrate the different evidence types and classify apps as fraudulent or genuine based on the sentiment polarity of reviews. The system aims to help users identify legitimate apps and enhance their experience.
Acquire Customers at the Lowest Cost
One of the biggest challenges for a mobile application startup is acquiring users on a 0 budget. I experienced this problem first hand while developing a note-taking application called Fetchnotes. We received funding from the Techstars Accelerator and the mentors their taught me effective ways to build viral loops, optimize ranking in the App Store and conduct a low cost social media strategy that wouldn't take all of my time. This thesis is a resource for any young entrepreneur looking to acquire their first 30,000 users.
App Store Optimizer
This document provides tips for optimizing mobile apps to rank higher in app store search results. It discusses factors like app description, screenshots, videos, reviews/ratings, social media integration, targeting the right audience, and localization. The goal of app store optimization is to drive more traffic and downloads by improving search visibility. Key factors that influence rankings include number of downloads, uninstalls, reviews, ratings, and social media engagement. Regularly updating the app based on user feedback can also help optimize rankings over time.
More Related Content
What's hot
#CMOUS Staying ahead on mobile - challenges, measurement and strategies
The document discusses mobile app marketing and attribution. It notes that the number of apps in the Google Play Store is over 1 million while the Apple App Store has around 1.6 million apps. Mobile ad spending reached $27 billion in 2015. The document discusses how app downloads and attribution work across different platforms and publishers. It explains why proper attribution is needed to optimize campaigns and prevent inaccurate metrics or duplicate attributions.
Tune + Forrester webinar: Marketers Must Embrace the Mobile Revolution
Join us as we feature a guest speaker from Forrester Research to bring you our newest webinar 'Marketers Must Embrace the Mobile Revolution.'
In the webinar you'll learn:
What is the mobile mind shift and why does it matter for marketers?
What are the best practices in embracing the mobile marketing revolution?
How should marketers leverage mobile to mature their marketing approach?
Android app developer in india
We differentiate Brill Mindz Technologies from other Android App Development Companies in India for our superior UI/UX designs, quality, advancement, customer relations, and client backing and time administration.
Tools to make killer apps: Quick guide for developers
You have developed an app and are looking to expand its functionalities, track behavior, engage users - then look no further. This quick reference guide lists down all popular tools available in the market today.
Final exam presentation Aditya Patni IIT Dhanbad
This document outlines a marketing plan for an Android and iOS app called All in Alma. The app aims to be a one-stop solution for all college students' needs in India, including food ordering, travel planning, and entertainment. The plan discusses the target customer segment of 20 million college students in India, lack of direct competitors, and monetization strategy of premium subscriptions and partnerships with local businesses. If successful, the app expects to generate over $150,000 in revenue in the first year from these strategies. The marketing plan also proposes a minimalistic app design, campus representative-led promotion, and performance evaluation based on downloads and reviews.
How to Develop an App? 6 Ways to Do It Right
The hired mobile app development company must have not only the experience but the exposure to the latest practices also as the app technology is changing fast to incorporate the ever changing needs of sellers and buyers both.
https://www.samyakonline.biz/mobile-app-development/
App Store Optimisation 101
Why ASO?
"App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App store optimization is closely related to search engine optimization. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app.” - Wikipedia
It is generally much easier to do than SEO as the app store is less mature so it doesn’t take much effort. Plus its free and the effects are long lasting. Everyone should do this because of the huge ROI (Might have considerable effect, doesnt take much time once you understand it).
In this article we will cover the general ASO Advice, take a look at a few ASO tools on the market and do a run through of an example using my own hobby app. (Fav Alert: http://bit.ly/iOSASO)
App Marketing Strategies
This document provides tips for app marketing strategies, including engaging an online presence on social media and forums to promote an app idea. It advises analyzing competitors to understand the market and review what users like and complain about. The document also makes recommendations around monetization options, pricing, naming, design, gaining reviews and feedback, and spreading awareness of the app.
Making money from your android app
The document discusses different ways to make money from an Android app, including free apps supported by ads or donations, paid apps, and mixed models with in-app purchases. It recommends establishing a good team to build a high quality app with a responsive UI and following Android standards. To boost sales with minimum cost, it suggests advertising the app, optimizing the description, distributing to other app markets, providing updates and support, and sending the app to bloggers for reviews. Analytics tools like Google Analytics, Apsalar and ACRA for bug reporting are also recommended to track app usage and improve performance.
The iPhone ecosystem
Beyond just developing apps, there are many business opportunities that have emerged around the iPhone ecosystem, including in areas like lead generation, marketing, monetization, and analytics. Specifically, the presentation focuses on non-technical solutions like beta tester networks, PR agencies, review sites, listing sites, push notification services, social integration, and analytics tools that can help apps at different stages of development, release, and maintenance. The iPhone platform now has over 60 million users and 100,000 developers, creating demand for both technical and non-technical services.
Android app marketing and google play - what you need to know - Fiksu
The document discusses how Google Play and the Fiksu platform provide marketers deeper insights into user acquisition and analytics. It allows marketers to understand what traffic sources are most effectively driving installs and user engagement. This data can then be used to optimize ad spending in real-time to focus on the highest performing channels. Additionally, the document contrasts Android and iOS app discovery, noting that Google Play relies more heavily on search than rank, with approximately 75% of organic downloads coming from searches. This allows marketers more opportunities to drive organic discovery through optimizing for relevant search terms.
How to Acquire Mobile Users using Facebook by Stephanie Shum
The document discusses using mobile app ads on Facebook to drive app installs and engagement. It outlines two key challenges for mobile apps: customer discovery/acquisition and retention/engagement. It then describes how mobile app install ads and mobile app engagement ads can help address these challenges by driving new users to install an app and get existing users to re-engage. The document provides best practices for creating effective mobile app ads, targeting the right audiences, and scaling ad campaigns.
Marketing Strategy: 'Plan It' App
This presentation gives an insight on the marketing strategy for an android app- 'Plan It'. Plan It is an app which helps one plan and organize almost anything and everything. Put simply, it is a must have 'Lifehack App' .
App store optimization
More than 6 million apps have been published on the app store and Play Store. Almost 2/3 of them do not generate more than 100 installs. The reality of the mobile app market can be pure chaos! And here comes… App Store Optimization! Join us and learn how to optimize your mobile app as to be searchable, improve your conversation rate of downloads and in-app purchases.
Good app ideas
The document discusses trends and changes expected for app developers in Perth. It notes that micro-moments are becoming more important than standalone apps, and that developers need to engage customers multiple times per day in short interactions. Developers will need to focus on cross-device experiences and understanding customer needs from aggregated data to deliver contextual information in real-time. Hardware innovations and a shift towards mobile experiences dominated by composition will present new opportunities for developers.
Mobileapps
App developers are increasingly spending more on advertising, moving away from CPM and CPC models towards cost-per-install (CPI) models. CPI is believed to be more cost-effective with better lead quality. However, incentivized CPI leads to poor lead quality and retention as users download apps for rewards rather than interest. The document recommends using non-incentivized CPI to acquire interested users and discusses how to properly implement mobile app postback tracking.
Marketing Plan for an App.
This marketing plan summarizes the Tapzo app, which amalgamates other apps into a single platform. The summary outlines key requirements for marketing an app, including having low memory and data requirements. It also emphasizes the importance of a memorable name, correct categorization, and an attractive landing page. Additionally, the plan recognizes the importance of an app demo video and competitor analysis. It proposes strategies like sponsorship, celebrity promotions, and digital/social media marketing. The status of these strategies is reported as mostly successful so far.
Is i phone app development profitable
The document discusses whether iPhone app development is profitable. It notes that over 22% of the global smartphone market is made up of iPhones, showing a large potential user base. While the app market is very competitive, an iPhone app can be profitable if developers thoroughly research the market need and design uncomplicated apps that follow Apple's guidelines. Post-launch marketing is also important for success, with the app icon, name and screenshots crucial for attracting initial downloads. Overall profitability depends on factors like production costs and how developers define success.
Top 7 best practices to build a Great Mobile App
Mobile apps are increasingly popular as they allow users to access services from their smartphones without needing internet access. There are several best practices for developing effective mobile apps, including following platform guidelines, using the latest development techniques and tools, gathering user feedback, optimizing for size and speed, securing user data, moderating ads and in-app purchases, and thoroughly testing the app. Amzur Technologies is an experienced mobile app development company that focuses on designing intuitive apps to meet business needs.
IRJET - Discovery of Ranking Fraud for Mobile Apps
1) The document proposes a system for detecting ranking fraud in mobile apps. It collects reviews data and performs preprocessing including stop word filtering and stemming.
2) It then extracts features from the reviews through part-of-speech tagging and sentiment analysis. Three types of evidence are identified: ranking, rating, and review evidence.
3) An evidence aggregation method is proposed to integrate the different evidence types and classify apps as fraudulent or genuine based on the sentiment polarity of reviews. The system aims to help users identify legitimate apps and enhance their experience.
What's hot (20)
#CMOUS Staying ahead on mobile - challenges, measurement and strategies
#CMOUS Staying ahead on mobile - challenges, measurement and strategies
Tune + Forrester webinar: Marketers Must Embrace the Mobile Revolution
Tune + Forrester webinar: Marketers Must Embrace the Mobile Revolution
Tools to make killer apps: Quick guide for developers
Tools to make killer apps: Quick guide for developers
Android app marketing and google play - what you need to know - Fiksu
Android app marketing and google play - what you need to know - Fiksu
How to Acquire Mobile Users using Facebook by Stephanie Shum
How to Acquire Mobile Users using Facebook by Stephanie Shum
IRJET - Discovery of Ranking Fraud for Mobile Apps
IRJET - Discovery of Ranking Fraud for Mobile Apps
Similar to Rating Butler
Acquire Customers at the Lowest Cost
One of the biggest challenges for a mobile application startup is acquiring users on a 0 budget. I experienced this problem first hand while developing a note-taking application called Fetchnotes. We received funding from the Techstars Accelerator and the mentors their taught me effective ways to build viral loops, optimize ranking in the App Store and conduct a low cost social media strategy that wouldn't take all of my time. This thesis is a resource for any young entrepreneur looking to acquire their first 30,000 users.
App Store Optimizer
This document provides tips for optimizing mobile apps to rank higher in app store search results. It discusses factors like app description, screenshots, videos, reviews/ratings, social media integration, targeting the right audience, and localization. The goal of app store optimization is to drive more traffic and downloads by improving search visibility. Key factors that influence rankings include number of downloads, uninstalls, reviews, ratings, and social media engagement. Regularly updating the app based on user feedback can also help optimize rankings over time.
Industry Experts on How to Build Really Good Mobile Application
When mobile apps have become part and parcel of digital presence for most brands, every company or organization is developing their own branded apps. Building an app is one thing and shaping an app to success is another thing. Read more: https://bit.ly/3d3JhHP
How to Build a Successful Mobile App to Beat Competitors .pptx
Ever since mobile apps are developed to boost businesses abilities, everyone wants to take advantage of it. If you run a well-established business then you can easily consult mobile app development company and get started with your app.
Dating app guide 2022 increasing the dating app downloads in just 2 months
Online dating apps have gained strong momentum over the past few years. Gone are the days when you had to ask someone out in person. Today, it can be done with just a few taps on the phone. It has forever changed the way how dating works. And with the COVID-19 striking, the popularity of dating apps has only increased.
https://www.moontechnolabs.com/blog/dating-app-guide-2022-increasing-the-dating-app-downloads-in-just-2-months/
Mobile app reskinning
This document discusses the importance of app store optimization (ASO) for mobile app marketing. It notes that 63% of apps are discovered through app store searches, making search the primary method of app discovery. The document provides tips for optimizing an app's title, keywords, and other metadata to increase search ranking and visibility in app stores. It recommends monitoring keywords, downloads, and reviews over time to continuously improve an app's ASO.
Decoding the App Store Algorithms: Strategies for Successful Mobile App Launch
In the dynamic world of mobile applications, a successful launch can make all the difference between obscurity and stardom. With millions of apps vying for attention on various app stores, understanding and leveraging the algorithms that govern app visibility is crucial. In this article, we delve into the intricacies of App Store algorithms and provide actionable strategies to ensure a triumphant debut for your mobile application.
Aso slideshare
ASO is app store optimization which is the process of improving the visibility of a mobile app in app stores like iTunes and Google Play. There are two types of ASO - on-page optimization which involves optimizing the app name, description, category, keywords and metadata, and off-page optimization which focuses on improving the app's popularity, downloads and including screenshots. Tools like keyword rankings, keyword spy, install reports and analytics help track an app's performance and see how competitors are optimizing.
Competitive analysis for mobile apps.pptx
Competitive analysis for mobile apps at the stage of idea validation and at the expansion / growth stages
Competitive analysis for mobile apps
The document provides tips and strategies for analyzing competitors and determining if a mobile app product is unique. It outlines an 8-step process for conducting a competitive analysis that includes identifying key competitors, checking accessibility across platforms and stores, analyzing traffic patterns and sources, researching media mentions, reviewing product updates, analyzing app store optimization efforts, comparing monetization models, and identifying key product features. The goal is to understand how a competitor achieved success and position a product differently to avoid direct competition. Thorough research is emphasized as key to developing a successful marketing strategy.
Hello mobile application developers! do you know how to promote an app ?
App stores of both Android and iOS are nearly flooding. Together they have more than 2 million apps for smartphones and tablet devices, but not all of them are performing well.
ASO Presentation For Beginners
This presentation will help the beginners to understand how to do app marketing, app store optimization etc.
Steps For Building A Successful App For Your Business.pptx
we are going to talk about the various steps involved in the process of developing an application. We hope to be able to guide you on your quest to success.
App Store Optimization Tips 101
The document discusses 8 tips for improving app store optimization and rankings. It outlines important on-page and off-page factors like app title, description, keywords, click-through rate, usage, reviews, and social signals. It recommends focusing on natural keyword incorporation, conversion optimization, keeping the app top of mind through social media, offering reviews, using PR, preventing bouncing, open graph integration, and creating a high quality app.
The art of the App: Brand awareness & app marketing strategies
Businesses can benefit from mobile apps in several ways:
1) Mobile apps can help businesses increase efficiency, improve work processes, create additional value, increase customer engagement, build brand awareness, and distinguish themselves from competitors.
2) Mobile apps allow businesses to generate more sales in the mobile market by targeting specific audiences, improving social engagement, and offering various sales and marketing strategies.
3) Businesses use mobile apps to modernize their operations by collecting user data, generating new revenue streams, and integrating emerging technologies like artificial intelligence and augmented reality.
Mobile App Testing.pdf
Welcome To
Mobile App Testing
Mobile app testing entails evaluating an app's usability, functionality, aesthetics, and consistency across various mobile devices. Regardless of the device used to access the app, it ensures the best user experience. Here is everything you need to know about mobile app testing, how to do it correctly, and why it matters for teams and developers creating more device-independent mobile apps.
What is testing for mobile apps?
Mobile app testing, as the name suggests, is the procedure of evaluating an Android or iOS mobile app for usability and functioning prior to its general release. Mobile app testing enables users to confirm whether an app satisfies the expected business and technical criteria.
Teams must test apps across a range of screen resolutions, operating system iterations, and network bandwidths in order to conduct successful mobile app testing. When the app is made available to the general public, this helps to assure flawless performance across a variety of device setups.
• Mobile app testing generally entails the following:
• Evaluating the performance of apps on various OS versions (such as Android 7.0, 8.0, etc.)
• Examining how an application would look in landscape and portrait modes
Verifying an app's performance and compatibility when used with a SEO Expate Bangladesh LTD particular configuration checking the app's compatibility with mobile sensors such the GPS, accelerometer, and gyroscope. Checking the functionality of the app's GUI (Menus, dropdowns, navigation buttons, etc.)
Why is testing mobile apps important?
Creating mobile apps has as its ultimate objective expanding corporate reach to more users worldwide. However, if the software is broken or challenging to use, people are unlikely to use it. Naturally, no company wants their clients to uninstall their apps and use a rival.
If mobile apps are not fully tested, there is a great likelihood that users could run into serious issues on their device, which could make for a poor user experience—especially for novice users. Keep in mind that each mobile app's success depends largely on its first impression. Any unanticipated app crash or fault in the functionality of the program can result in its instant deletion. Here are some important figures that demonstrate the importance of mobile app testing:
• Eighty percent of users delete or uninstall an app if it falls short of their expectations.
• 50% of users tend to remove apps that take up too much space from their devices.
• If an app is too slow, 48% of customers remove it or stop using it.
How can app testing help your company?
End users in the real world can download and utilize the app on any of the more than 9000 different mobile devices. It goes without saying that the program must be sufficiently customized for that specific device in order to function properly.
Mobile device usage has surged as a result of smartphones' ongoing growth.
Simple app ideas
Hidden Brains UK know mobile app industry has grown so much these years, So we have come up with unique and simple mobile app ideas to watch out in 2020.
App Marketing: Discover all of ASO techniques
This document provides an overview of app marketing strategies and techniques. It begins with introductions to Emilio Aviles, CEO of SlashMobility, and Oscar Escudero, co-founder of DressApp. The document then discusses the importance of having an app marketing strategy due to the large number of apps available. It covers techniques like ASO (App Store Optimization) and the importance of downloads, ratings, reviews and engagement for app rankings. The rest of the document outlines a 360 degree app marketing strategy framework covering areas like targeting, positioning, promotion, measurement and engagement. It emphasizes the need for retention beyond initial downloads. Overall, the document provides a comprehensive overview of factors and strategies important for effective app marketing.
App Store Optimization
This document discusses app store optimization (ASO) strategies for mobile apps. It explains that ASO, which involves optimizing app visibility in app stores, is important because over 60% of apps are discovered through app store searches. Key factors that influence app store search rankings include the app title, number of downloads, ratings and reviews, and frequency of app updates. The document also discusses how maintaining a balance of organic and paid user acquisition is important for success, and that the timing of campaigns can significantly impact install volumes. Always-on campaigns are recommended for brand awareness, lead generation, and re-engagement over the long run.
A Guide for Anyone Who Wants to Turn App Development Idea into Reality
Here are the feature list to make Mobile App Idea Into Reality for your business. Read this blog guide of complete steps to build successful app product.
Similar to Rating Butler (20)
Industry Experts on How to Build Really Good Mobile Application
Industry Experts on How to Build Really Good Mobile Application
How to Build a Successful Mobile App to Beat Competitors .pptx
How to Build a Successful Mobile App to Beat Competitors .pptx
Dating app guide 2022 increasing the dating app downloads in just 2 months
Dating app guide 2022 increasing the dating app downloads in just 2 months
Decoding the App Store Algorithms: Strategies for Successful Mobile App Launch
Decoding the App Store Algorithms: Strategies for Successful Mobile App Launch
Hello mobile application developers! do you know how to promote an app ?
Hello mobile application developers! do you know how to promote an app ?
Steps For Building A Successful App For Your Business.pptx
Steps For Building A Successful App For Your Business.pptx
The art of the App: Brand awareness & app marketing strategies
The art of the App: Brand awareness & app marketing strategies
A Guide for Anyone Who Wants to Turn App Development Idea into Reality
A Guide for Anyone Who Wants to Turn App Development Idea into Reality
Recently uploaded
Climate Impact of Software Testing at Nordic Testing Days
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Securing your Kubernetes cluster_ a step-by-step guide to success !
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Communications Mining Series - Zero to Hero - Session 1
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Pushing the limits of ePRTC: 100ns holdover for 100 days
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentationsIntroducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
“I’m still / I’m still / Chaining from the Block”
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Recently uploaded (20)
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Pushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 days
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Rating Butler
- 1. App Rating Optimization Platform
- 2. Background Mobile apps have become the next frontier with the grow of smartphones. However, with the increased growth comes with increased competition. Search engines rank apps in the app stores in part on high ratings. Users will choose an app with favorable user reviews given two apps that does the same thing. Therefore, having highly positive ratings is paramount to securing App Store Optimization (ASO).
- 3. Market Opportunity Asia represents the most developers and mobile apps in the world Mobile developer middleware sector represents a big growth opportunity currently underserved.
- 4. Current Solution App developers to guess which interactions yield favorable ratings and then manually test out the hypothesis after a release by monitoring the app rating. Also they have to manually write code to do this. App developers may pay for fake reviews. Eventually the app stores will figure this out and penalize the app. No solution that automates the App Rating Optimization (ARO) process until now.
- 5. Rating Butler Rating Butler is a platform to allow developers surface the interactions that users are most likely to give a best review automatically. Developers just have to define the events a user takes. Rating Butler will then optimize the app
- 6. About the Founder Technical Software developer turned entrepreneur. Previous co-founder in company funded by 500 Startups. Was in Silicon Valley for 6 months for the 500 Startups accerlator program. Raised 2.3M HKD for previous startup.