Paddyplus technology (AES 2.0) is the next generation agriculture extension service. It is the world’s first technology that provides accurate personalized information, guidance and service in advance to a farmer daily.

1. paddyplus.com
9347966634,Hyderabad.49
© RaoMounika Agro Technologies (OPC) Pvt. Ltd
A story of paddyplus through the eyes of “Common Man” and written by
Rao Raja

2. This innovative
technology is a
necessity for the
government to
eliminate the farmer
crisis. “Redefining
Agriculture
Extension Services”.
Providing accurate
personalized
guidance,
information, and
services to farmers is
the natural next step
(technology-wise) in
agricultural
extension service.
The market
for this
technology is
WORLD
wide.
Applied for the patent, fast-
tracked as startup India
registration (DIPP47480)
secured and second stage
examination
processing, securing patent
very shortly. Oral hearing
date 26/02/2021.
Common Man: My thoughts (overview)before going into story…

3. The Problems with today’s Agriculture Extension Services…
Farmers like me not
able to receive right
scientific guidance,
information ,and
service at right
time, which is
hampering our
production.
Though technology
has evolved a lot,
private agencies
through APP’s,
scientists, research
agencies are still
following the old
techniques in
educating farmers.
The government is
providing more
generalized
information to us
through E-kvk’s, call
centers, private
agencies through
App’s which may or
may not be useful.

4. There’s a Technologycoming up to solve my problems…
Paddyplus technology
keeps track of my
everyday activity and push
information according to
my requirements daily in
the form of multimedia
content.
It delivers
accurate
personalized
guidance,
information, and
services at my
doorstep. So I can
concentrate on
my cultivation.
It provides information
on best use of weather
conditions, the
quantity of fertilizer
and pesticide use,
making exact machines
available for the day in
my language.
It helps me in
adopting new
crops and new
technologies.

5. Using this technology Governmentsover come farmers crisis…
The government can
have a production
policy for any given
year. It can plan the
quantity & quality
of crop production.
If the government has
control over crop
production, it can ask
farmers to go for certain
crops for the season to
have ample stocks and
adjust MSP for that
year accordingly.
The government has 2
advantages 1. Under
scientific guidance,
crop production
improves thereby
farmers lives and 2.
Enough stocks in
warehouses.

6. That is how I represent
the market size for
paddyplus
technology. I
mean the
world over in
less than 5
years.
I see huge Marketfor this technology …
Paddyplus
technology itself
speaks size of the
market rural,
urban, and semi-
urban .

7. Business Modellooks good…
Multiple sources of
income, I think a
good thing for the
company to
sustain. A good
“ECON UNIT”
Sources of Income
1.Advertisement.
2. Rent on machinery.
3. Demonstration farms.
4. Home Services.
5. Farmers .

8. Investors earn lot of dividends…
I see lot of
potential in it.
Can become
fastest
“UNICORN”
There is an absolute necessity
for governments to solve
farmer crises, paddyplus fills
that necessity. The demand
for this technology will be
more. Securing PATENT very
Shortly.

9. The Series A fundingis used for…
Research and
Development to make
the system more robust
and for filing PATENTS
in new geographical
locations.
Developing
demonstration farms for
generating content and a
good source of revenue
initially thereby
keeping us always in
GREEN.
Funding and involving
the central government
in this technology will
make it truly global
innovation.

10. Technology Demo
Weather Scenario’s based on
weather forecast
1
2
3
Farmer’s
STANDARD
PROCEDURE
Ex. 12th day
1
2
3
Multimedia Content from central
database
Farmer 1:
Automated Guidance, Information & services providing to farmers.
If scenario 1 is generated based on weather forecast, scenario 1 may be defined as
Heavy shower for the day and in STANDARD PROCEDURE, if the farmer’s
cultivation day is 12th, then a most appropriate content from central database
Multimedia content 1 is extracted and sent to farmer. In Multimedia content 1,
content could be explaining, what action a farmer need to take in that situation.

11. Technology Demo
Farmer 2:
Weather Scenario’s based on
weather forecast
1
2
3
Farmer’s
STANDARD
PROCEDURE
Ex. 12th day
1
2
3
Multimedia Content from central
database
Automated Guidance, Information & services providing to farmers.
If scenario 2 is generated based on weather forecast, scenario 2 may be defined as
sunny, temperature around 30 degrees and no rain for the day and in STANDARD
PROCEDURE, if the farmer’s cultivation day is 12th, then a most appropriate
content from central database Multimedia content 2 is extracted and sent to
farmer. In Multimedia content 2, content could be explaining, if farmer is
cultivating paddy, content explaining best way of transplanting with machines.

12. Market Size
Market size: The size of market alone in India, over 100 Million farmers and over 230
Million acres cultivation land plus urban farming and house hold farming… And we
have whole world especially developing countries
Farmer Acquiring Projection:
Year
2020-2021
2021-2022
2022-2023
2023-2024
2024-2025
Farmers
100 (Getting patents, Developing working Prototype,
Investing in R&D, New Patents filing, Patent filing in
other countries) (38 Acres, under cultivation)
2 lakhs to 10 lakhs
10 to 50 Million
100 Million
200 Million

13.  Advertising: Commercial slots are created in multimedia content. Farmer need
right information 365 days a year. Fertilizer, pesticide, agricultural machinery
manufacturing companies, in fact any company who wants to reach this segment
can place advertisements. Personalizing Advertisement gives us the leverage in
customizing the content without going into red(losses) as is the trend.
 Farmers(optional): Charging very nominal cost of Rs.400.00 per acre per season,
which is less than the cost of Quarter quintal of paddy crop.
 Rent on machinery: Readily available latest equipment.
 Home services: Urban farming and household setting up of farms. Fertilizer,
pesticide delivery and more.
 Demonstration farms: We need large area as demonstration farms to localize the
content…The production in these farms is another source of income for the
company. This season (Rabi 20-21), we are cultivating paddy in 38 acres and if we
have enough resources, has the ability to cultivate 500 acres of various crops and
at various locations.
Business Model

14. User Interface…
 It is an illusory image of paddyplus application (APP) front page on a mobile
phone. This application is under development to operate with minimum stokes
and easily understood even by less educated users.
 Multimedia content player: Play the multimedia content that a user receives
everyday and when grievances are recorded.
 Complaint recorder: A user taps on the recorder icon and record the complaint.
 Checkbox: A checkbox is provided to seek feedback from the user.

15. Some more important advantages about the technology…
 Another advantage of paddyplus technology is many farmers and their land can
made into clusters and provide accurate information otherwise is not possible
without this technology.
 Paddyplus is the platform technology on which many new technologies in artificial
intelligence and other segments can be created and which can be patented. I see
there are a few more issues that can be solved with this platform technology and
can be patented. Example: calculating fertilizers and pesticides for a user based on
facts provided by him dynamically or automatically. And using artificial intelligence
in identifying the right file to place in the assembly line.
 A comprehensive database of farmers available. Customers know
all details of farmer. Which crop he is cultivating, at what stage the crop is in and
also know the quality of cultivation and production.