How to Create Your Dream Logo

This document outlines five traits that are important for creating a successful logo: 1) Set the design direction by clarifying the brand's purpose, values, and point of difference; 2) Use a sketchpad in the early stages for quick, unconstrained ideas; 3) Work in black and white initially without colors as a distraction; 4) Simplify the design as much as possible for maximum recognizability; 5) Avoid being too literal and let the brand's actions define the symbol's meaning over time.