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GARNET LOGISTICS, INC.  Fred Yohe, President
Website Usability Key Points Logo Overview - The logo is good but it should be larger and in the top left corner of the page. This is where web users have become used to finding company logos. They also expect them to link back to the homepage which is something you could do also. Phone Location - Having your phone number on the homepage is a good way to reach visitors who don't click through to the contact page. Navigation Overview Opinion- You could make navigation easier for visitors by visibly distinguishing the navigation links. This can be achieved by separating Home, About Us, and Locations with a boarder. Call to Action - You might consider having a call to action such as a sign up for an email newsletter or company notifications.
Why Does Usability Matter? ,[object Object],		“Data indicates that usability offers a better return on investment than almost any other business action. When times get rough, usability shines. The benefits are huge. Usability is a weapon that can save you money, improve your competitive position, and improve customer loyalty. Now is the time to invest in the research.” ,[object Object]
83% of Internet users are likely to leave a web site if it takes too many clicks to find what they're looking for. (source: Arthur Andersen)
58% of visitors experiencing usability problems on a web site don't return. (source: Forrester Research)

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Garnet logistics

  • 1. GARNET LOGISTICS, INC. Fred Yohe, President
  • 2. Website Usability Key Points Logo Overview - The logo is good but it should be larger and in the top left corner of the page. This is where web users have become used to finding company logos. They also expect them to link back to the homepage which is something you could do also. Phone Location - Having your phone number on the homepage is a good way to reach visitors who don't click through to the contact page. Navigation Overview Opinion- You could make navigation easier for visitors by visibly distinguishing the navigation links. This can be achieved by separating Home, About Us, and Locations with a boarder. Call to Action - You might consider having a call to action such as a sign up for an email newsletter or company notifications.
  • 3.
  • 4. 83% of Internet users are likely to leave a web site if it takes too many clicks to find what they're looking for. (source: Arthur Andersen)
  • 5. 58% of visitors experiencing usability problems on a web site don't return. (source: Forrester Research)
  • 6. 60% of the time, users fail to find the information they're seeking on a web site due to usability issues. (source: User Interface Engineering)
  • 7. $25 billion is lost every year due to web site usability issues. (source:Zona Research)
  • 8.
  • 9. Over 50% of the world’s population is under 30-years-old, and 96% of them have joined a social network.
  • 10. Facebook tops Google for weekly traffic in the U.S. and is now the #1 Search Engine.
  • 11. 80% of companies use social media for recruitment… 95% of these are using LinkedIn.
  • 12. 78% of consumers trust peer recommendations… Only 14% trust advertisements.
  • 13.