Random Group LTD is a Nairobi-based company that provides multimedia content solutions through four business units: video production, photography, music, and music videos. Its mission is to help brands tell their stories in East Africa through engaging local content. It works with medium-sized businesses and NGOs to create videos, photos, music, and other media to communicate their values. Random Group partners with design and technology companies to offer full-circle content and branding solutions across various platforms.

1. COMPANYPROFILE

2. Our Corporate Mission
To provide solutions that help brands tell
their stories in an engaging and relevant
way through leveraging of our business
units and strategic partnerships.
Vision
To be at the forefront of the East Africa’s
content revolution.
Our Core Values
Team Spirit
Integrity
Passion
Client Intimacy
tell your brand’s story

3. Overview Our Business Model
Random Group LTD (RGL) is a Nairobi based Target Market: Medium sized Businesses and
company that specializes in the provision of N.G.Os that are looking for cost-effective ways
multi-media content solutions. Multimedia of communicating their brand values.
content is the combination of video, audio, We leverage our different businesses as well
still photos, text, graphics and animation. as creating strategic partnerships with related
companies in order to provide relevant plat-
How many times have you gone through a forms for the multimedia content we create.
Kenyan company’s promotional material like
websites, calendars, fliers, annual reports e.t.c.
and found foreign pictures, or you’ve turned Random Group’s Areas
on you TV to be struck by a foreign program, or 1. Video Production
you’ve turned on your radio to be hit by Mariah 2. Commercial Photography
Carey? If your answer is many times then you 3. Music business
obviously see the problem and the opportunity.
Our partner’s Areas
There is a big need to create and distribute Ke- 1. Graphic Design
nyan content.We have to tell our stories and the 2. Web Development
stories of Kenyan brands in our own language. 3. Mobile Services (Mobile
enterprise solutions)
RGL is therefore entering the multimedia
content market to provide solutions with an
emphasis on creating relevant engaging lo-
cal multi-media content. Our main services
are: video production, commercial photogra-
phy, artist management, & music publishing.
With our strategic partners we also offer
full circle solutions that combine the differ-
ent content forms on a variety of platforms.
tell your brand’s story

4. Our Services
We offer our services under 4 brands that target
specific market segments,namely;Random Re-
ality,Random Pix,Iconic Music and IconicVideo.
Random Reality Iconic Music
Random Reality is our corporate video pro- Iconic Music is a record label that identifies and
duction brand that focuses on creating ef- recruits talented musicians, thereafter promot-
fective brand communication tools through ing and distributing their music through vari-
Corporate Videos, TV adverts and Docu- ous channels. Current artists signed include;
mentaries that allow the client to connect Cedriq of Tusker project fame 1 and One2Five
with their target market, and form deep We take an artist’s raw talent and turn it into
brand associations that go way beyond sales. income generation which serves several pur-
We also provide a diverse range of video poses, namely; allows the musician to earn
coverage services tailored to your event. a decent living, creates jobs related to artist
management & music publishing elements,
Random Pix and generates revenue for the business.
Under Random Pix, we offer creative pho-
tography services that include: commer- Iconic Video
cial photography for AD & PR campaigns, Iconic Video is our music video pro-
Portrait photography, Documentary pho- duction brand that manages the day to
tography for events & projects and more. day activities related to Iconic Video.
It was started in June 2008, and was originally
inspired by the need to develop internal ca-
pacity to script, shoot and edit music videos for
Iconic Music but it now also serves other mu-
sicians looking for a high quality music video.
tell your brand’s story

5. Random Clients & Partners
Some of our Clients and partners include;
Client Service
European Investment Bank Photography for annual report
Ghetto Radio 89.5FM Video Documentary
British Council (WAPI) Video Documentary
Sickle Cell Foundation 5 Minute Documentary
Safaricom LTD Ringtone conversion for web portal
Ministry of Industrialization Theme song for public service week 2008
Gulf Energy LTD Signature corporate music/photography of Fuel station
Instant Grass Research video (shooting and editing of market insights)
Big Ideas Music scoring for Film named The Roadside
NTV (The Beat/Just Raw) Mastering of audio for music show aired weekdays at 6 p.m
Nestle Nutritional Institute Video and photography coverage services
Partners
OTB Africa LTD- Mobile enterprise solutions (http://www.otbafrica.com)
Kehl Design Agency-Web Development and graphic design (http://www.kehldesign.com)
tell your brand’s story

6. Contacts
e: enquiries@rgl.co.ke
T: +254 202488201
M: +254 727 611 432
URL: www.rgl.co.ke
tell your brand’s story

7. tell your brand’s story

8. RANDOMGROUP
www.rgl.co.ke