1. Company Logo:
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Speaker Profile and Photo:
Nick Tan
Managing Director – Digimatic Creative
Founder – AP Media Pte Ltd / Anonymous Production / 360VRAsia.com
“Creative is thinking up New Ideas, Innovation is Implementing those Ideas.”
Nick Tan is the founder of AP Media Pte Ltd – a firm that specialises in branding, creative content and
marketing services in order to help clients build sustainable businesses. He also founded sub-brands -
Anonymous Production, which crafts creative video content, as well as 360VRasia.com, a leading 360
Virtual Reality production house in the region.
AP Media focuses on business consulting through the use of brand communication and branding strategy.
Having consulted many listed entity on their brand messaging through the use of Content and Video
Marketing, Nick has supported many companies with a tangible turn around for their business positioning
and marketing outreach. Clients like DBS Bank, Hyflux Group, Sembcorp Group, Keppel Corp, Musim Mas
Group, Oceanus Group, 8I Holdings, are some examples of successful case studies.
With the Mission of Empowering Enterprise, Nick has steered Anonymous Production into an Award
Winning Corporate Media Production Agency, and also a Leading Video Content Production agency that do
not just focus on production, but the business case and proposition of the enterprise.
Nick believes Content Marketing through Video is key to any enterprise communication today, and has
created many successful video marketing with a distinctive purpose; often anticipating viewer’s needs, and
creating content or message to address those needs.
With projects from SME, to Government Agencies to Large Enterprises, Nick has creative effective video
content to bring across their business objective.
Also being one of the first to use Video Content Marketing to educate and outreach to viewers, AP has
successful role out content series that brings tangible change for LTA (Land Transport Authority), CPIB
(Corrupt Practice Investigation Bureau) to name a few.
Being one of the first to dabble in 360 Virtual Reality solutions professionally in Asia, he is known as an
authority on the subject matter within the region. First to launch 3D 360 Virtual Reality Gallery for C3A
(Council for 3rd
Aged) then SLA (Singapore Land Authority).

2. Also the first to do large scale 360 VR Video showcase for Singapore National Day Parade (SG50), and a
campaign to promote Tourism Indonesia with CNBC using TV Commercial vignette with 360 Video
activation as a tool. He also secured the Media Partnership with Singapore Airshow 2016.
He currently works closely with many large corporations and government agencies to provide tangible
marketing solutions for their businesses.
Being a Specialise in Video Branding and Marketing, AP have successfully produced many different
Video Projects for Conglomerate, MNCs, Government Agency and SME around the region. Winning
multi awards for Corporate Media.
Topic for Speaking Slot:
Creating Immersive Experiences through Virtual Reality & Augmented Reality
Virtual and augmented reality are tools to create new experiential showcase of products, services,
situations and events. This session will explore how technology has changed the way marketeers
interact with their clients and how to effectively use these tools to tell stories and engage their
target audience; allowing web-based experiences to come alive for their consumers.
Nick is one of the leading industry professionals in Asia in the field of video production that consults
and provides 360 Virtual Reality and Augmented Reality turnkey solutions for marketeers in various
industries. His client base includes Bosch, Credit Suisse, CNBC Asia, DBS, Hyflux and Philips.
Delving into the trends of today, Nick will share thoughts and insights into how Virtual Reality (VR)
and Augmented Reality (AR) has added a whole new dimension in the way marketers can engage
their audiences and create immersive, lifelike experiences that take you directly to places that might
be far away on the other side of the globe.
Besides allowing people to attend events/ occasions virtually, you will also learn how to engage
audiences effectively through the use of Live VR, 360VR videos that provide a complete overview of
different country landmarks and hotel spaces, as well as VR applications that allow you to interact
with people/ objects and navigate within different spaces or exhibitions easily without having to be
physically present. You’ll also find out how training, seminars and induction programs can also be
conducted virtually and conveniently online.