How to Attract Customers Using Digital MarketingSpears Marketing
How to attract customers using digital marketing presentation to small business owners by Spears Marketing.
Topics include:
-Content Marketing
-Blogging, WordPress, & owning your platform
-Social media marketing
-Search Engine Optimization
-Local search & map options
-Email Marketing
-Online advertising
-Pay per click
-Mobile Marketing
-...and more!
http://SpearsMarketing.com/blog
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)iVentures Consulting
DIGITAL STRATEGY FOR RETAIL: OMNICHANNEL
The Hive Think Tank on May 7th, 2014 at General Assembly in San Francisco with Christophe Biget (iVentures Consulting, co-CEO), Tyler Kohn (RichRelevance, CTO), Kerem Tomak (Macy's, VP, Marketing Analytics and CRM) and Greg Tanaka (Bay Sensors, CEO)
More information about eShopper Index:
- Overall ranking: http://www.slideshare.net/aureliaa/2014-eshopper-index-overall-ranking
- Presentation & subscription: http://www.iventures-consulting.com/eshopper-index
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Technology, Service Innovation and Intrapreneurship in the Retail IndustryJvrena Whitehall
In an age of digital transformation, traditional brick and mortar retail establishments have not feared well competing with pop-up eCommerce outlets.
This presentation provides an overview of how Angela Ahrendts, who I describe as an intrapreneurial leader, transformed the luxury brand, Burberry, to meets today's market needs without disrupting its underlying DNA, through service innovation and technology.
*An Intrapreneurial leader ignites the imagination of their team, work with them intensely, enable them to perform and provide support.
How to Attract Customers Using Digital MarketingSpears Marketing
How to attract customers using digital marketing presentation to small business owners by Spears Marketing.
Topics include:
-Content Marketing
-Blogging, WordPress, & owning your platform
-Social media marketing
-Search Engine Optimization
-Local search & map options
-Email Marketing
-Online advertising
-Pay per click
-Mobile Marketing
-...and more!
http://SpearsMarketing.com/blog
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)iVentures Consulting
DIGITAL STRATEGY FOR RETAIL: OMNICHANNEL
The Hive Think Tank on May 7th, 2014 at General Assembly in San Francisco with Christophe Biget (iVentures Consulting, co-CEO), Tyler Kohn (RichRelevance, CTO), Kerem Tomak (Macy's, VP, Marketing Analytics and CRM) and Greg Tanaka (Bay Sensors, CEO)
More information about eShopper Index:
- Overall ranking: http://www.slideshare.net/aureliaa/2014-eshopper-index-overall-ranking
- Presentation & subscription: http://www.iventures-consulting.com/eshopper-index
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Technology, Service Innovation and Intrapreneurship in the Retail IndustryJvrena Whitehall
In an age of digital transformation, traditional brick and mortar retail establishments have not feared well competing with pop-up eCommerce outlets.
This presentation provides an overview of how Angela Ahrendts, who I describe as an intrapreneurial leader, transformed the luxury brand, Burberry, to meets today's market needs without disrupting its underlying DNA, through service innovation and technology.
*An Intrapreneurial leader ignites the imagination of their team, work with them intensely, enable them to perform and provide support.
Digital Transformation: Making it work for your business and your customersTransformUK
Bill James, Chairman at Transform, was invited to speak at an event at BBC Centre, hosted by IIBA UK with BBC Academy.
He outlined some the challenges organisations typically face in keeping up with the rapidly evolving expectations of the customer whilst delivering on commercial priorities. With the aid of some of Transform's research in this area, an illustrative framework derived from that framework, and with reference to some case studies he talked through the need to balance key areas of the digital ecosystem: Strategy | Culture | Technology | Customers | Channels.
FutureM 2014 - Creating a Culture of InnovationFutureM
FutureM 2014
Creating a Culture of Innovation
Speaker: Harry West (@hwest2020) Senior Partner, Prophet
Growth comes from making the bold move first, and bold moves spring from a culture of innovation: listening more carefully outside and strategically pushing things further and faster inside. To change industries we have to uncover new ideas and creatively evolve them to be distinct and own-able. If it is not a natural evolution, then the ideas may not connect with customers, but if the ideas are not sufficiently evolved, then our clients cannot own them. Our experience with radical innovation shows that to drive growth we have to constantly strive for a more perfect union of empathy, data, and inspiration. Join this session to learn from an innovation leader committed to finding new ways to make life better.
Mark Manton - Digital Transformation - Birmingham Marketing ConferenceEdge Global Media Group
Mark Manton, Head of Online Marketing UK&I, Experian
Topic: How Digital Transformation Drives Innovation
Digital transformation is a unique journey for each business on its path to digital maturity. But each business shares a common challenge – how to respond effectively to the radical shift in customer behaviour and online buying habits.
- Embracing the pace of change in digital transformation – the era from Mad Men to Maths Men
- Understand how to successfully make innovation happen through digital transformation
- How to adopt a ‘digitally disruptive’ mindset and culture that enables innovative transformation
- What successful innovation looks like in a digitally mature and transformed business
Maximising Intellectual property & Speed To Market Opportuntiesmsmsalesmanagement
Understand how synchronising path to market activities with IP protection can accelerate business growth. This presentation will show you how to:
Coordinate your intellectual property protection while accelerating business growth
Leverage investment in intellectual property protection to maximise sales
Understand path to market activities to guide and shape your intellectual property strategies
Reduce intellectual property costs with market knowledge
Identify which innovations to protect based on market intelligence
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Transformation: Making it work for your business and your customersTransformUK
Bill James, Chairman at Transform, was invited to speak at an event at BBC Centre, hosted by IIBA UK with BBC Academy.
He outlined some the challenges organisations typically face in keeping up with the rapidly evolving expectations of the customer whilst delivering on commercial priorities. With the aid of some of Transform's research in this area, an illustrative framework derived from that framework, and with reference to some case studies he talked through the need to balance key areas of the digital ecosystem: Strategy | Culture | Technology | Customers | Channels.
FutureM 2014 - Creating a Culture of InnovationFutureM
FutureM 2014
Creating a Culture of Innovation
Speaker: Harry West (@hwest2020) Senior Partner, Prophet
Growth comes from making the bold move first, and bold moves spring from a culture of innovation: listening more carefully outside and strategically pushing things further and faster inside. To change industries we have to uncover new ideas and creatively evolve them to be distinct and own-able. If it is not a natural evolution, then the ideas may not connect with customers, but if the ideas are not sufficiently evolved, then our clients cannot own them. Our experience with radical innovation shows that to drive growth we have to constantly strive for a more perfect union of empathy, data, and inspiration. Join this session to learn from an innovation leader committed to finding new ways to make life better.
Mark Manton - Digital Transformation - Birmingham Marketing ConferenceEdge Global Media Group
Mark Manton, Head of Online Marketing UK&I, Experian
Topic: How Digital Transformation Drives Innovation
Digital transformation is a unique journey for each business on its path to digital maturity. But each business shares a common challenge – how to respond effectively to the radical shift in customer behaviour and online buying habits.
- Embracing the pace of change in digital transformation – the era from Mad Men to Maths Men
- Understand how to successfully make innovation happen through digital transformation
- How to adopt a ‘digitally disruptive’ mindset and culture that enables innovative transformation
- What successful innovation looks like in a digitally mature and transformed business
Maximising Intellectual property & Speed To Market Opportuntiesmsmsalesmanagement
Understand how synchronising path to market activities with IP protection can accelerate business growth. This presentation will show you how to:
Coordinate your intellectual property protection while accelerating business growth
Leverage investment in intellectual property protection to maximise sales
Understand path to market activities to guide and shape your intellectual property strategies
Reduce intellectual property costs with market knowledge
Identify which innovations to protect based on market intelligence
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
2. Working Three Pty. Ltd.T/A W3, 2014.All rights reserved. W3, 41 Cubitt Street, CremorneVIC 3121,Australia workingthree.com
The retail landscape in Australia & New Zealand
Over the last 6 years the retail landscape in Australia and New Zealand has
undergone a major transformation.!
E-commerce sales continue to climb.!
Some categories, like fashion and cosmetics, are growing much faster than
others.!
Changes in consumer behaviours and competitive landscape took many
local retailers by surprise.!
Australian retailers, big and small, have stepped up their level of investment
in online sales.
2
3. Working Three Pty. Ltd.T/A W3, 2014.All rights reserved. W3, 41 Cubitt Street, CremorneVIC 3121,Australia workingthree.com
Getting your strategy right
Ensure your digital strategy is aligned to your:!
Business objectives!
Brand positioning!
Customer expectations
3
4. Working Three Pty. Ltd.T/A W3, 2014.All rights reserved. W3, 41 Cubitt Street, CremorneVIC 3121,Australia workingthree.com
4 Types of Digital Marketing Companies
1. Leaders!
Mastered the two main capabilities involved in maintaining an online
presence:!
Insights and analysis !
Platforms and activation !
2. Scholars!
Skilled at consumer insights and analytics!
Not yet converted the insights and analyses into profitable action
4
5. Working Three Pty. Ltd.T/A W3, 2014.All rights reserved. W3, 41 Cubitt Street, CremorneVIC 3121,Australia workingthree.com
4 types of Digital Marketing Companies
3. Pioneers!
Established a robust presence in digital media!
Are not grounded in insights about their customer base!
4. Novices!
Still coming up to speed in the practices of digital marketing!
!
Where does your business sit on the Digital Marketing
spectrum?
5
6. Working Three Pty. Ltd.T/A W3, 2014.All rights reserved. W3, 41 Cubitt Street, CremorneVIC 3121,Australia workingthree.com
How to choose the right marketing model
Three categories of digital strategy:!
1. Digital Branders!
Often consumer product companies !
Focused on recruiting new consumers, increasing advocacy and driving
loyalty!
2. Demand Generators!
Focused on driving traffic and converting leads in the fewest steps possible!
Driving volume and efficiency!
3. Product Innovators !
Use digital marketing to identify, develop, and roll out new digital products and
services
6
7. Working Three Pty. Ltd.T/A W3, 2014.All rights reserved. W3, 41 Cubitt Street, CremorneVIC 3121,Australia workingthree.com
How to choose the right marketing model
Digital Strategy is about understanding and designing the entire
digital customer experience journey!
Make sure you have the basics covered!
Build a digital programme that pays for itself quickly
7
8. Working Three Pty. Ltd.T/A W3, 2014.All rights reserved. W3, 41 Cubitt Street, CremorneVIC 3121,Australia workingthree.com
Database Growth
Vital strategic assets for an online retailer;!
Active leads!
Qualified leads!
Active customers
8
9. Working Three Pty. Ltd.T/A W3, 2014.All rights reserved. W3, 41 Cubitt Street, CremorneVIC 3121,Australia workingthree.com
Conversion rate optimisation
Conversion rate optimisation is a key component of any digital
programme.!
Conversion rate optimisation focuses on the performance of
metrics like:!
Digital touch points with potential consumers!
Email open rates!
Search marketing performance!
E-commerce website performance
9
10. Working Three Pty. Ltd.T/A W3, 2014.All rights reserved. W3, 41 Cubitt Street, CremorneVIC 3121,Australia workingthree.com
Marketing Automation
Marketing automation ensures all of your digital marketing activity
operates at maximum efficiency. !
!
“Companies using marketing automation see 53% higher conversion rates than non users”!
- Aberdeen Group July 2012!
!
Marketing automation is a combination of tools, processes and
resources needed to ensure that you can capitalise on
opportunities.
10
11. Working Three Pty. Ltd.T/A W3, 2014.All rights reserved. W3, 41 Cubitt Street, CremorneVIC 3121,Australia workingthree.com
Conclusion
!
“2014 will be seen as the year that Australian retailers stopped
fighting digital disruption and started using technology to make
their mark on the world” - Mark Cameron (CEO, Working Three)
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