Ralph Lauren started as a small tie collection in 1967 and has grown into a global lifestyle brand spanning clothing, home, and fragrance products. The company generates $4.8 billion in annual revenue through its stores, website, advertising, and contract manufacturing. Ralph Lauren has established itself as a leader in classic American style for over 40 years and has competitive advantages through its strong brand and global scale.

1. What began forty years ago with a collection of ties has grown into an entire world, redefining American style. -Ralph LaurenBy Andrew Degand, Courtney O’Leary, Sean O’Sullivan, Hillary O’Toole, Megan Scanlon

2. Firm InformationFounded in 1967

3. Products- Clothing, Home, Fragrance, Magazine and RestaurantClothing Lines

4. Size of FirmImportant PeopleRalph Lauren- CEO and ChairmanRoger Farrah- COO and President

5. Firm Performance$4.8 billion in revenue in 2010

6. Positive stock since 2008

7. Makes money by selling products through- StoresWebsite

8. Advertising

9. Contract ManufacturingFashion Industry

10. Threat of New Entrants